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Posted: September 4th, 2024
Write a new mission statement for Starbucks. Starbucks: List alternative strategies
Write a new mission statement for Starbucks.Starbucks: List alternative strategies, giving advantages and alternatives for each. (400 words)Starbucks: Recommend specific strategies and long-term objectives. (400 words)the attach files is SWOT analysis of StarbucksStrengthsWeaknessesBrand Image1Reliance on beverage innovationCustomer Loyalty2Problems in some international operationHigher quality of production and services3Expensive productsLocations4Focus on U.S. operation SegmentStarbucks Partners5It has negative large corporation imageOpportunities1Expanding product mix2Technological advances34Expand in Chinese marketGrowth in coffee markets5Brand extensionThreats1Competition2Slowing U.S. retail sales3Coffee is not health for body4American market are mature5Cost of coffee bean is expected to rise in the future.
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