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Posted: September 24th, 2023
Why were emerging business models in the coffee industry so threatening
Question:Hello i need help for this case study answer on Juan valdez: Innovationin caffeination1.Why were emerging business models in the coffee industry so threatening to Colombia's coffee sector and the Juan Valdez brand?2. How did the federation and the Juan Valdez brand adapt to a new era of competition in the coffee industry? Does the changed organization have the organizational capabilities to compete?3. Should Procafecol invest in new brewing, packaging and other technologies or remain firmly entrenched as a branding organization?4.Should Procafecol radically adapt its country selection strategy or should it stick to the plan that was slowed by the global recession?5. Would you close the flagship store or keep it open? What are the reasons for doing each? Do the FNC and Procafecol have different perspectives on this matter?
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