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Posted: April 18th, 2024
What is the global business and market environment for luxury cars
Read the Infiniti case study and answer the questions below:What is the global business and market environment for luxury cars? Consider the factors below for the environmental scanning and be sure to include points raised in the case as well as your own thoughts.Competitive:Economic:Political/Legal:Social/Cultural:Technological:Analyze Infiniti's marketing mix (4 P's). How does their strategy address the global business and market environment.How might the marketing mix outlined for Infiniti be different from that of other luxury cars (Mercedes, BMW, Lexus, Cadillac)?Why did Infiniti pair up with Red Bull Racing? Where are the synergies?Why do you think Infiniti chose Formula Racing rather than drag racing or NASCAR?This is the CRM Era: What did Infiniti do to reach its global customer base? What other promotional activities could they have done that were not mentioned in the case?
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