Posted: July 17th, 2023

What are sponsors looking for

Sports Marketing FinalPick a company that could benefit from sports marketing:2-3 pagesSponsorship FeaturesAttractive demographicsExposurePromotional rightsTickets/eventsPrestige/brand imageSponsor benefits: What are sponsors looking for?Increase sales Enhance brand image Reduce marketing costs Increase productivity GuaranteesTestimonials Company results Independent research results FeatureA prominent part or characteristicWhat it isAdvantage Superiority of position or condition What it does Benefit:Feature: attractive demographics, audience attitudesAdvantage: reach targets more efficiently, audience more receptive to advertisingBenefit: reduce marketing costsProof: syndicated research, custom survey, consumer surveyExposureFeature: logo on car, logo placement across mediaAdvantage: generates awareness and recognition via exposure more efficiently than advertising, integrated media increases recall and attentionBenefits: enhance brand image, reduce marketing costsPromotional RightsFeature: rights to marks and logosAdvantage: themed advertising is more effective, increase participation in sales promotions, experimental marketing at races increases fan enjoyment, engages fans with brandsBenefit: enhance brand image, reduce costs, increase salesProof: consumer survey, company resultsTicketsFeature: tickets to race, behind the scenes accessAdvantage: reward employees, build and maintain client relationships, create customized events to attract potential clients Benefit: Increase productivity, increase sales, enhance brand image, increase incremental sales Proof: company results, employee surveys, testimonials, focus groups, surveys

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