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Posted: June 2nd, 2024
The Makeover Beauty Salon is a beauty salon that aims at rendering maximum customer satisfaction by providing the best service, using high quality products, and building a pleasant environment at an affordable price, to meet the needs of customers of all social status. I am the owner of The Makeover Beauty Salon and I perceive an unsatisfied customer need for a low-cost salon that provides maximum flexibility and great customer attention. Using this strategy, The Makeover Beauty Salon will gain much reputation and create long-term relationships with its customers.
The Makeover Beauty Salon is the only area salon to be online and fully automated and will have the most aggressive marketing campaign of any other area salon.
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The Makeover Beauty Salon will target two different market segments:
Youngsters will typically make up 70-75% of the clientele.
Young mothers with children.
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The main segment of the population that is targeted by the salon is the younger generation, which is the youth. It has been noticed that adolescents like different and new looks, which are apart from others. They like to look very special and The Makeover Beauty Salon has all the means to satisfy the needs of the main targeted group.
This opportunity will be researched and developed on a trial basis. For example, every weekend, people can go to the salon and i will do their makeup or hair. If successful, it could become a major new source of income without creating the need for additional staff or production space.
I will be the only manager of the salon. I will have as assistant, Miss Shazia. The latter takes the responsibility of supervising the workers when I will not be present at the salon. Miss Shazia has a degree in management of salon and she has two years of experience from another salon.
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I have also appointed two caretakers, Mrs Aisha and Miss Dolly, who will take care of customer’s children when the customers will be pampering themselves. Growth opportunities improve employee retention within our industry. The salon acknowledges the need for growth of the individual.
After a tedious search for a suitable place for the salon, finally one was found at the centre of the island. The location of the salon would be perfect, as it can welcome customers from all over Mauritius. The exact location is in the centre of Curepipe. The recently completed highway in the surrounding offers hundreds of thousands of local residents, shoppers from outside the area, and travelers that use this new highway. With this high concentration of customers there is no big and sophisticated salon in the locality. This is one of the main advantages of opening the salon at that particular location.
The Makeover Beauty Salon is considered an innovating beauty salon which offers a wide range of services that include:
Hair: cuts, relaxers, perms, colors, shampoo, conditioning, curling, reconstructing, weaving, and waving
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Nails: manicures, pedicures, polish, sculptured nails
Skin Care: European facials, body waxing, massage
Makeup: bridal makeup, casual makeup, formal makeup, amongst others
Service is offered on a walk-in basis or by appointment. The Makeover Beauty Salon will emphasize a customer-centric service where the customer’s needs are always the priority.
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The Makeover Beauty Salon will also sell hair care products, which is forecasted to account for about 15% of sales. These professional-quality supplies will include shampoos, conditioners, brushes, combs, and other styling aids.
The Makeover Beauty Salon is located in Curepipe and will offer affordable priced, convenient hair styling. The Makeover Beauty Salon will accept walk-ins as well as appointments for the entire family. The salon will grow its market share based on superior customer attention. The Salon is a family hair salon, also known as a “quick hair salon” and this new salon has everything to set up a new path and disguise people in an unexpected way. It is owned by Miss Chellen, who has recently returned from the United States, with innovative ideas, after advanced studies about the fashion and makeup line, and also in beauty salon management.
The Makeover Beauty Salon will be entirely owner by me. I have done a degree in Beauty Salon management and a degree in General Cosmetology in the United States. I also worked in a salon for more than 5 years there. I have a very friendly approach in the salon and when I am tutoring.
The Makeover Beauty Salon’s vision is to create a harmonious, productive, and profitable salon environment, supplying the community with Avon cosmetology.
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The mission statement is very clear: The Makeover Beauty Salon has been established to set a new path in the beauty line by providing an exceptional service which aims at satisfying people of all age. Through its services, the salon aims at exceeding customer’s expectations.
To cater for the fast changing trends of makeup and hairstyles.
To make people look more special and different from others.
To supply services and products that enhances our clients’ physical appearance and mental relaxation.
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Set up the salon in a location easily accessible to everyone.
The environment should be very appealing, friendly and relaxing.
Try to be as innovative as possible in styles.
Dare to try something new.
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Aim at complete customer satisfaction by offering the best service at affordable prices.
The Makeover Beauty Salon can best be described as presently being in the business of cosmetology, education, and wellness. In recent times our key strengths have been customer service.
The Makeover Beauty Salon will use automation to keep hold of clients. According to studies, it takes 3 times the amount of effort to attract a new client than the effort to retain a satisfied client. at present, 10% of all salons are automated. in the vicinity, 3 salons are automated and none use the technology to market and track clients. Automation is a key to growing and maintaining our target market.
It is the goal of The Makeover Beauty Salon to provide the community with an institution of cosmetology that targets all socioeconomic standings and is a model for the industry nationally.
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After several months of search for a salon to purchase, the owner decided to start a salon from the ground up. The Makeover Beauty Salon will incur the following start-up costs:
Computer with point of sale terminal.
Computer with printer for back office.
Five cutting stations, each station requires a barber chair, cabinet, large mirror, blow dryer, curling iron, electric razor, several pairs of scissors, spray bottle, two sided mirror, and assorted combs and brushes.
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Desk for reception area.
Three couches for the reception area.
Display shelf for sale of retail products.
Assorted plants.
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Assorted toys for the children.
Legal fees for business formation and generation/review of contracts.
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Start-up Expenditure to Fund
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$2000
Start-up Assets to Fund
$104,000
Total Funding Required
$106,000
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Non-cash Assets from Start-up
$8,450
Cash Requirements from Start-up
$89,720
Additional Cash Raised
We follow your rubric to a T—structure, evidence, tone. Editors refine it, ensuring it’s polished and ready to impress your prof.
$0
Cash Balance on Starting Date
$89,720
Current Borrowing
Send us your draft and goals—our editors enhance clarity, fix errors, and keep your style. You’ll get a pro-level paper fast.
$0
Long-term Liabilities
$40,000
Accounts Payable (Outstanding Bills)
$0
Yep! We’ll suggest ideas tailored to your field—engaging and manageable. Pick one, and we’ll build it into a killer paper.
Other Current Liabilities (interest-free)
$0
Total Liabilities
$40000
Chellen
$100,000
Investor 2
Yes! Need a quick fix? Our editors can polish your paper in hours—perfect for tight deadlines and top grades.
$0
Other
$0
Additional Investment Requirement
$0
Total Planned Investment
Sure! We’ll sketch an outline for your approval first, ensuring the paper’s direction is spot-on before we write.
$100,000
Loss at Start-up (Start-up Expenses)
($1,100)
Total Capital
$98,900
Total Capital and Liabilities
$104,000
Total Funding
Definitely! Our writers can include data analysis or visuals—charts, graphs—making your paper sharp and evidence-rich.
$106,000
Legal
$1,000
Stationery etc.
$100
Other
$0
Total Start-up Expenses
$2,000
Start-up Assets
We’ve got it—each section delivered on time, cohesive and high-quality. We’ll manage the whole journey for you.
Cash Required
$89,720
Other Current Assets
$0
Long-term Assets
Yes! UK, US, or Aussie standards—we’ll tailor your paper to fit your school’s norms perfectly.
$7,000
Total Assets
$104,000
Total Requirements
$106,000
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I will be working full time at the Makeover Beauty Salon. She will be in charge of all recruitment and training, purchasing, and retail sales. Apart from the assistant manager and the two caretakers, I will also employ a receptionist to take care of all of the appointments as well as the people who walk in, and be responsible for the point of sale. The receptionist will be paid an hourly wage. I even plan to hire some part-time hair stylists during wedding periods and the eves of festivals, which will operate on an hourly/commission basis.
I thought of using a partial commission basis to create incentives for greater customer attention. The better service employees provide to their customers, the greater customer satisfaction will be derived and the more money they will make off commissions. Miss Chellen will be pleased to pay for this type of performance.
The New Looking salon will be like a flat organisation structure. It is supervised closely by the founder. Thus, efficiency is maintained and so is the satisfaction of customers. The salon is structured as follows in the diagram below.
Diagram 1: This represents the business structure.
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The patent license, trademark and copyright agreements have already been applied for approval.
•outstanding location.
•Well-qualified employees with good hair cutting skills with a wide style collection, and
Customer-focused business practices.
•A wide range of services offered.
• Cutthroat prices.
•As a new entrant to the market, The Makeover Beauty Salon lacks brand equity that many other salons have gained over years of service.
•Large costs related with a start-up company.
•A steady growing market that is traditionally unaffected by the economic environment.
•The ability to decrease marginal fixed costs as the customer base grows.
•Increasing sales opportunities as more people from an individual family visits The Makeover Beauty Salon.
•Competition from already established salons.
•A change in traffic patterns as they relate to the mall where The Makeover Beauty Salon is located.
The hair styling industry is highly divided with national chains, some of which operates diverse franchises catering to all the market segments, and also including thousands of “mom and pop” salons that are very limited in scale and services. This makes for an extremely aggressive market that has low barriers to entry and exit. Moreover, the customers of hair styling have considerable control due to the low switching costs they have. However, most companies have tried to pursue only one general strategy in gaining more reputation. The Makeover Beauty Salon is of the view that that it is possible to offer a differentiated service through superior customer service at no greater considerable cost if the right employee incentives are provided.
With this strategy in mind, the salon’s purpose is to boost the number of clients served by at least 30% per year.
The Makeover Beauty Salon will be targeting two different groups of customers, but will lay more emphasis on the youths. It will work hard to distinctly appeal to each of these groups. By focusing on more than one group, the salon is minimizing its risk that in a downturn one group will negatively affect the company.
The Makeover Beauty Salon will target three different market segments:
Youngsters will normally make up 70-75% of the clientele, as they are very conscious about looking good, having perfectly trimmed eyebrows and they like to keep changing their styles regularly.
Young mothers with children. Most young children are notoriously difficult when it comes to getting haircuts. A family style salon is a more laid-back place that allows the children to play while they are waiting and then will work with the parents in calming the kid’s nerves when they are ready for their shearing.
The Makeover Beauty Salon will target each of the two groups separately. The youngsters will be pampered in a very bright, appealing, colorful and attractive atmosphere. Employees will use the latest equipment available with them, which would suit their preferences and with which they will feel at ease.
The Makeover Beauty Salon will also target mothers with children by offering the kids toys to play with while they wait and child-friendly hair stylists. Moreover, children will receive a special rate reflecting the fact that children’s hair grows so fast that it can be costly to keep up with regular cuts, as well as the recognition that it generally takes lesser time to cut a child’s hair so it should be naturally less expensive.
The Makeover Beauty Salon competitors include:
Traditional barbers. They do not work on appointments as it offers an open door service. While barbers are willing to give you whatever cut you want, they are generally providing straight forward haircuts, typically on the conservative side. The advantages of a barber are they are low-cost and easy to use. Their disadvantages is often conservative styling capacities, sometimes a long wait as the barber may be an old timer who enjoys to chit chat.
Franchised “quick salons.” An example of this would be Supercuts or Best Cuts. In essence this is a franchised version of The Makeover Beauty Salon. The advantage of this style is the store will be the same from location to location and some people like this predictability.
Independent salons. These salons typically focus on a specific niche and do not serve a large group of customers. The advantages to these could be an independent salon that caters for all of your needs. The disadvantage is that because they tend to be more focused, more often than not this type of salon will not offer exactly what customers are looking for.
The Makeover Beauty Salon has a very simple marketing strategy: satisfying its clients. Miss Chellen is of the view that when a customer leaves her salon, he/she should have a new look which would be perfect for the occasion the latter would be attending, and the latter should also be representing the Makeover Beauty Salon through his/her makeup and hairstyle – the client should be a medium of portraying the salon’s qualities, service and image.
Miss Chellen has no plans to advertise her new salon. According to researches, a satisfied customer is able to influence 11 – 14 people positively. Therefore, the owner of the salon is of the view that it’s the satisfied customers that will bring new customers to her salon and her business grows. She has, in her mind, a strategy to reward her potential clients who are able to attract new customer into the salon.
The Makeover Beauty Salon sales approach will be based on exceptionally professional communications with the customer. Normally the “quick salons” lay emphasis on being quick and inexpensive, often at the cost of customer service. Anytime that a potential customer will talk with someone at the Makeover Beauty Salon, the owner/employee will have an opportunity to impress the customer. Employee training will emphasize seizing these opportunities.
The Makeover Beauty Salon will also have the chance to increase sales of its retail hair care products every time it has a customer in the chair. The Makeover Beauty Salon offers interesting discounts on the hair care products for employees to use these products, so that they can explain to the customer about their personal experiences. Additionally, the Makeover Beauty Salon offers a product-based commission structure for the hair care products where they give away the product to the employee for commissions for selling the items to their customers. These personal testimonials and commission structure will allow the salon to generate good sales from the retail hair care products.
The first diagram above depicts the first year’s forecast of the Makeover Beauty Salon sales. In the first 4 months, sales will be very steady as the salon will experience new customers, who will get to know about the services that the salon offers. During the subsequent months, an increase in all the services offered is expected, as the customers will be satisfied with the service of the salon.
Youngsters
$20,150
$35,260
$41,100
Women with small children
$2,015
$3,526
$4,110
Retail hair care products
$29,225
$32,975
$40,500
Total Sales
$51,390
$71,761
$85,710
Youngsters
$2,600
$4,750
$4,900
Women with small children
$260
$475
$490
Retail hair care products
$14,500
$26,000
$27,500
Subtotal Direct Cost of Sales
$17,360
$31,225
$32,890
Facilities
The salon will be offering home styling and makeup for brides or any other special weekends, but for that, an appointment is compulsory – this should be done at least 3 weeks before the due date. Potential clients will not be charged with the travelling costs.
Hours of operation
The salon will be open week from 8 am to 5pm on Monday to Saturday. However, on Saturdays and public holidays, it will be opened from 10 am to 1 pm.
Employee Training & Education
Employees will be trained not only in their specific styling duties but in the philosophy and applications of our concept. They will receive extensive information from the owner and be kept informed of the latest information concerning styling and makeup applications through continuous training.
Systems & Controls
A big emphasis is being placed on extensive research into the quality and integrity of our products. They will constantly be tested for our own high standards of effectiveness and professionalism. Cosmetic products costs and inventory control will be handled by our computer system and checked daily by management.
Facilities
The salon will be offering home styling and makeup for brides or any other special weekends, but for that, an appointment is compulsory – this should be done at least 3 weeks before the due date. Potential clients will not be charged with the travelling costs.
Hours of operation
The salon will be open week from 8 am to 5pm on Monday to Saturday. However, on Saturdays and public holidays, it will be opened from 10 am to 1 pm.
Employee Training & Education
Employees will be trained not only in their specific styling duties but in the philosophy and applications of our concept. They will receive extensive information from the owner and be kept informed of the latest information concerning styling and makeup applications through continuous training.
Systems & Controls
A big emphasis is being placed on extensive research into the quality and integrity of our products. They will constantly be tested for our own high standards of effectiveness and professionalism. Cosmetic products costs and inventory control will be handled by our computer system and checked daily by management.
Start-up Funding
Start-up Expenses to Fund
$1,817
Start-up Assets to Fund
$60,600
Total Funding Required
$62,417
Non-cash Assets from Start-up
$60,100
Cash Requirements from Start-up
$500
Additional Cash Raised
$0
Cash Balance on Starting Date
$500
Total Assets
$60,600
Current Borrowing
$0
Long-term Liabilities
$61,917
Accounts Payable (Outstanding Bills)
$0
Other Current Liabilities (interest-free)
$0
Total Liabilities
$61,917
Owner
$500
Investor
$0
Additional Investment Requirement
$0
Total Planned Investment
$500
Loss at Start-up (Start-up Expenses)
($1,817)
Total Capital
($1,317)
Total Capital and Liabilities
$60,600
Total Funding
$62,417
Important Assumptions
The following section will detail important Financial Assumptions.
General Assumptions
Year 1
Year 2
Year 2
Plan Month
1
2
3
Current Interest Rate
10.00%
10.00%
10.00%
Long-term Interest Rate
10.00%
10.00%
10.00%
Tax Rate
30.00%
30.00%
30.00%
Other
0
0
0
The cash flow depends on assumptions for inventory turnover, payment days, and accounts receivable management. Our projected same-day collections are critical, and are reasonable and customary in the salon industry. We do not expect to need significant additional support even when we reach the less profitable months, as they are expected.
http://www.bplans.com/hair_salon_business_plan/images/d5e510e0cfe04c2484123f1575a810dc.png
Projected Cash Flow
Year 1
Year 2
Year 3
Cash Received
Cash from Operations
Cash Sales
$277,143
$504,802
$525,337
Subtotal Cash from Operations
$277,143
$504,802
$525,337
Additional Cash Received
Sales Tax, VAT, HST/GST Received
$0
$0
$0
New Current Borrowing
$0
$0
$0
New Other Liabilities (interest-free)
$0
$0
$0
New Long-term Liabilities
$0
$0
$0
Sales of Other Current Assets
$0
$0
$0
Sales of Long-term Assets
$0
$0
$0
New Investment Received
$0
$0
$0
Subtotal Cash Received
$277,143
$504,802
$525,337
Expenditures
Year 1
Year 2
Year 3
Expenditures from Operations
Cash Spending
$251,600
$275,200
$279,200
Bill Payments
$101,816
$172,090
$181,489
Subtotal Spent on Operations
$353,416
$447,290
$460,689
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out
$0
$0
$0
Principal Repayment of Current Borrowing
$0
$0
$0
Other Liabilities Principal Repayment
$0
$0
$0
Long-term Liabilities Principal Repayment
$0
$0
$0
Purchase Other Current Assets
$0
$0
$0
Purchase Long-term Assets
$0
$0
$0
Dividends
$0
$0
$0
Subtotal Cash Spent
$353,416
$447,290
$460,689
Net Cash Flow
($76,273)
$57,513
$64,648
Cash Balance
$20,307
$77,820
$142,467
Projected Balance Sheet of The Makeover Beauty Salon
Year 1
Year 2
Year 3
Assets
Current Assets
Cash
$20,307
$77,820
$142,467
Other Current Assets
$0
$0
$0
Total Current Assets
$20,307
$77,820
$142,467
Long-term Assets
Long-term Assets
$7,320
$7,320
$7,320
Accumulated Depreciation
$1,464
$2,928
$4,392
Total Long-term Assets
$5,856
$4,392
$2,928
Total Assets
$26,163
$82,212
$145,395
Liabilities and Capital
Year 1
Year 2
Year 3
Current Liabilities
Accounts Payable
$11,945
$14,341
$14,968
Current Borrowing
$0
$0
$0
Other Current Liabilities
$0
$0
$0
Subtotal Current Liabilities
$11,945
$14,341
$14,968
Long-term Liabilities
$45,000
$45,000
$45,000
Total Liabilities
$56,945
$59,341
$59,968
Paid-in Capital
$60,000
$60,000
$60,000
Retained Earnings
($1,100)
($90,782)
($37,130)
Earnings
($89,682)
$53,652
$62,557
Total Capital
($30,782)
$22,870
$85,427
Total Liabilities and Capital
$26,163
$82,212
$145,395
Net Worth
($30,782)
$22,870
$85,427
Management Risks: It can be considered the identification, assessment, and prioritization of risks followed by coordinated and economical application of resources to minimize, monitor, and control the probability and/or impact of unfortunate event or to maximize the realization of opportunities. Risks can come from uncertainty in financial markets, project failures and legal liabilities in the Makeover Beauty Salon.
Other potential Management risks may be:
Defective products/services.
Health and safety incidents.
Faulty equipment.(e.g. damaged wires or sockets)
Environmental risks (e.g. noise pollution and the use of eco-friendly product)
Technological obsolescence.
Theft of assets
Marketing Risks: Marketing is a risk and you can’t go on happily thinking that whatever you’re doing is working for the best of the organization. By the time you do so, the market will have shifted from under your feet.
Some marketing risks may be:
Government action ( pass law to limit the time for using salon till late night)
Rival (imitation of ideas is done quickly by competitors)
Operating Risks: It is a risk arising from execution of a company’s business functions. As such, it is a very broad concept including e.g fraud risks, legal risks, physical or environmental risks in the Makeover Beauty Salon.
Other forms of operating risks may be:
the type of product received from suppliers
the neighbourhood problem which can halt work
the defect that hairstyle is not done according to customer wish
regulation which employee don’t accept
culture for where on a day some worker have to leave for prayer
Financial Risks: It is basically any risk related with any form of financing. Risk is probability of unfavorable condition; in financial sector it is the probability of actual return being less than expected return for a business company.
Intellectual Property Infringement: It is the infringement of an intellectual prop
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