The Impact Of These Environment On Business Organization Marketing Essay

Business, now-a-days is vitally affected by the economic, social, legal, technological and political factors. These factors collectively form business environment. Business environment, as such, is the total of all external forces, which affect the organization and operations of business. The environment of an organization has got internal, operational and general lives managers must be aware of these three environmental levels and their relationship andimportance.The term ‘business environment implies those external forces, factors and institutions that are beyond the control of individual business organizations and their management and affect the business enterprise. It implies all external forces within which a business enterprise operates. Business environment influence the functioning of the business system. Thus, business environment may be defined as all those conditions and forces which are external to the business and are beyond the individual business unit, but it operates within it. These forces are customer, creditors, competitors, government, socio-cultural organizations, political parties national and international organizations etc.some of those forces affect the business directly which some others have indirect effect on the business. (scribed .)

Political

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The political environment in a country affects business organizations and could introduce a risk factor that could cause them to suffer a loss. The political environment could change as a result of the actions and policies of governments at all levels, from the local level to the federal (scribed .)level. Businesses need to be prepared to deal with the fallouts of government politics.

Social

Without social environment in the business .individual will not be able to socialize with each others not even the consumers neither the staffs that are working together.Social Environment of business means all factors which affects business socially. Every business works in a society, so societies ‘ different factors like family, educational institutions and religion affects

business. (bussiness.com)

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Legal In order to safeguard the interest of the community government may ban or limit the production of certain goods and services. For example, selling of guns, explosive and dangerous drugs are illegal in many countries. Moreover, Goods which harm the environment are also totally banned or strictly controlled in many countries, e.g. aerosol cans that use CFCs which has been banned because of their damaging effect on the ozone layer. (dinesh bakshi.com)

Government may pass laws to protect the interest of employees such as (dinesh bakshi.com)

Laws against unfair discrimination at work and when applying for jobs. There is no unfair discrimination on the basis of Race, religion, sex, age, or colour. (dinesh bakshi.com)

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Legislations for health and Safety at work:

To protect workers from dangerous machinery.

Workers should be provided with proper safety equipments and clothing.

A reasonable workforce temperature is maintained for workers.

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Proper hygienic conditions and washing facilities are provided.

Workers get adequate breaks between shifts.

Technological (present soft technology ) First off, I.T. affects how businesses go about with their usual routine. For instance: the technology allows companies to go paperless, depending only on digital databases to store important data. Many pundits see this as a risk; isn’t digital data flimsy and unreliable, they ask. But the shift offers several benefits as well-including reduction in operational cost, since the business no longer has to buy or rent space or equipment just to store data.

Information Technology also affects the accuracy of business operations. When a company uses a computerized accounting system instead of relying on a real live accountant, they eliminate (or, at the very least, significantly reduce) human error. And because such systems allow for faster operations, the company’s workers can concentrate on more pressing tasks.

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Of course, I.T. also allows companies to communicate easily regardless of distance. Several years before advancements in Information Technology, companies rely on messengers and snail mail to relay information to other institutions and individuals. Today, communicating with another party is as easy as a click of a button-thanks to email and internet messaging, among many other similar tools.

These examples illustrate that the impact of information technology on business includes lowered business costs and increase in business productivity.

But the most important impact of Information Technology on business lies on how it has changed the marketplace from geographically-based to global. I.T. permits businesses to take their operations into a worldwide scale thanks to applications that allows them to set up a store online.

Simply put, Information Technology has changed the business landscape due to its wide and varied scope. Of course, these changes are for the better.

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Competitive environments (the times 100 bussiness studies) some markets are highly competitive, while others are a lot less so.

A good example of a competitive market in which there are many buyers and sellers is that of Internet booksellers. Because there are so many firms selling identical products then the price of these books will be highly similar. This competition helps to drive down the profit that such firms can make.

Competition occurs when two or more organizations act independently to supply their products to the same group of consumers.

Direct competition exists where organizations produce similar products that appeal to the same group of consumers. For example when two supermarkets offer the same range of chocolate bars for sale.

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Indirect competition exists when different firms make or sell items which although not in head to head competition still compete for the same £ in the customers pocket. For example, a High Street shop selling CD’s may be competing with a cinema that is also trying to entice young shoppers to spend money on leisure activities.

Businesses are strongly affected by competition:

a. the price they charge is limited by the extent of the competition.

b. the range of services and the nature of the product they sell is influenced by the level of competition. For example, a business selling an inferior product to that of a rival will struggle to make sales unless they cut their prices.

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Task 2 develops a plan to show how you will translate the gains in sports to gains in business and economy.

Mission statement energy bust company is organizations that manufacture energy drinks that energize both working men and women this type of drink is not for children under 18 because a little alcoholic is added for taste. This energy drinks is for customer who are tireding after they leave work every day on a daily basis. I create energy bust company to make a profit and to energize working adults. My business is located in orange hill district in linstead. The price of an energy bust drink is very cheap and affordable and the quality is great for your money. Technology plays a very important role in this organization because with out a computer our company will not be able to store information for our company. We also use a cash registers and cameras for the property. I have a good relationship with my customers because I make sure they get value for there money I also have good relationship with my employees because we work together as one to provide services for our customers. Our company is very competive to other alcolic company because sometimes we do give away and specials.

Objective our object in this organization is to please our customers to the fullest and ensure that they are fully satisfied with each sip of the energy bust drink that they get. Our other objective that we want to achieve is good customer service and also a good relationship with the employers your are working within the organization.

Strategies our strategies that we use in the company is to use local products instead of exporting because it would me more expensive. Our other strategies in this organization is to give sample of our energy drink so that our customer can taste our flavor of drink so that they can switch from the other brand of drink that are on the market today . We also do give away for our customer every Friday buy one get one free, we take of 10% on Wednesday and that our business strategies that we use in our company.

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Tactics our organization tactics is our give away specials on Fridays and our brand flavor also our discount that we take of on a Wednesday for customers and our outstanding brand name that we have on the market.

Milestone our milestone in this company is to be the largest distribution company on low alcolic beverages drink through out Jamaica and also one of the leading exportorters of on indigenous Jamaica alcolic beverages and we did achieve it in 2013.

Duties and responsibilities in our organization we assign duties to my employers for them to carry out such as public relationship officer, we have the P.R.O officer which promote the company quality of the product before we let that product leave the company. We also have the assurance officer that test the product for microbes and quality and set the expire date.

Monitoring and evaluation technique in energy bust company we use supervisors for the production staff and a general manager to supervise the staff and also the supervisors.

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Chief Executive Officer (CEO)

General Manager

Supervisor

Marketing Manager

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Production and Packaging staff

Task 3

Develop marketing and communication strategies to show how the plan will be communicated to the stakeholders identified above and other external stakeholders

Marketing objectives

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Our organization marketing objectives is to convince our potential customers that our energy bust drink is the better and fastest and also affordable source of drink for stimulating there mine and body.

Marketing strategies

One of our marketing strategies is to use one of our biggest cricketer in Jamaica that make a lot of runs which is saw one when he drink energy bust drink before the match he fell energize and relax if you want to get this felling you of to try it . We also have a tag line for our marketing strategies which is energy bust the real source of energy. In our strategies we also use local products that are cost efficient.

Communication objectives

In our organization we use local area net work, also a double digit and a triple digit number to communicate. Also we have a fax company because every company needs a fax machine to fax. Finally we have a computer to carry out the company task.

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Communication strategies

In our organization we use memorandum for communication strategies and we also use walky-talky and radio phone. We also implement a intercom system using the local area net work for quick and efficient communication.

How will this plan be finance?

This plan will be fiancé using relevant documents and personnel assets to access a business loan. As well as a personal donation and relatives.

Develop two year income statement for this plan

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Income statement for 2012

One bottle of energy booster =$90

Production scale =3,000 bottles per week

Supplies twice per week Monday and Thursday

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Week one 270,000 -4=1, 080,000

Injected income for the year 1, 08,000 -12=2160, 000

+1080000= 12,960,000

Income statement for 2013

Product

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Quantity per month

Monthly record

Price per unit

total

Energy booster

1200 cases

January

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$900

$1,080,000

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1200 cases

February

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$1,080,000

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1500 cases

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march

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$1,350,000

,,

1500 cases

April

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$1,350,000

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1500 cases

May

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$1,330,00

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1200 cases

June

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$1,080,000

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1500 cases

July

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$1,330,00

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2,000 cases

August

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$1,080,000

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15,00 cases

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September

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$1,350,000

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12,000cases

October

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$1,350,000

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15,00 cases

November

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$1,350,000

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12,000cases

December

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$2,250,000

Total income =$16,470,ooo

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Name: Trudean Golding

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Course title: Business organization and environment

Lecture: Miss Johnson

Date: November 7, 2012

Name of institution: coulbourne collage

Executive Summary

This company is basically about just booster energy drink. It is a low alcolic beverage which is also an energy booster. We have seen where the demand as raised for an energy drink that also satisfies the taste of our consumers. We have seen where more people needs energy for their daily physical activities especially sports wise therefore we have developed this product to meat these demand. As we analyses the business environment and potential of the business income, we realize that there is a good chance of this product doing well on the market because of the combination of taste and energy.

Conclusion

Base on the factors and influences on the type of business it is very feasible and profitable to start such a business given the current climatic condition in the business industry.

Introduction

This project is basically about the building of energy booster Drink Company to satisfy consumer needs and want and also to make a profit. This project also contain what we want in our business .also what we hope to achieve as a business organization in the business world today our company provide good quality services we provide a wonderful customer services for our shoppers and that’s all about our company.

Table of content

Chapter one pages

Introduction ………………………………

Executive summary……………………………

Economic ………………………………………….1

Political………………………………………………1-2

Social…………………………………………………3

Legal………………………………………………….4-5

Technological………………………………………. 6-7

Competitive environments………………………8-9

Chapter two

Mission statement…………………………………..10

Objectives…………………………………………….11-12

Strategies……………………………………………..12-13

Tactics…………………………………………………..13-14

Millstones………………………………………………14-15

Duties and responsibilities ……………………. 15-16

Monitoring and evaluation techniques ……………17

Chapter three

Marketing objectives………………………………..18-19

Marketing strategies ……………………………………20

Communication objective ……………………………..21

Communication strategies……………………………..22

Chapter four

How will this plan be fiancé………………………23

Develop two year income statement for this plain…………………………………………………………………24

Conclusion……………………………………………………..

Recommendation………………………………………….

Recommendation

The researcher recommends competent staff for the organization.

The researcher recommends that the business be

More machine intensive.

The researcher Recommend good communication.

The researcher recommend good customer service.

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