Customer loyalty programs are a 21st century concept and there are multiple researchers which tried to define it in various manners and from different perspectives. The Cambridge dictionary best describes loyalty as the quality of being loyal, whilst loyal stands for firm and not changing in your friendship/support for a person or an organization. An […]
The name LEGO is an abbreviation of the two Danish words leg godt, meaning play well. The LEGO Group is a privately held company based in Billund, Denmark. It was founded in 1932 by Ole Kirk Kristiansen. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild […]
Each of the early Presidents of the United States had his own foreign policy. Some Presidents wanted to be isolated from European activities, while others were constantly trying to make alliances with Britain or France. Despite their differences, past Presidents have generally agreed that they had to protect the country. Monroe’s foreign policy, centered on […]
INVESTMENT APPRAISAL One of the key areas of long-term decision-making that firms must harness is that of investment – the need to commit funds by purchasing land, buildings, machinery and so on, in prevision of being able to earn an income greater than the funds committed. In order to handle these decisions, firms have to […]
Atlas Honda Limited (AHL) is a joint venture between the Atlas Group and Honda Motor Co. Ltd. Japan. AHL came into existence in 1988 by the merger of Atlas Autos and Pnjdarya Limited. The manufacturing and marketing of Honda motorcycles done by AHL is through Honda Motor Company. Various components are also manufactured in-house with […]
Teva Pharmaceutical Industries is one of the world’s leaders of the generic pharmaceutical companies. It is primarily focused on developing, producing, and marketing generic and branded pharmaceutical along with active pharmaceutical ingredients. Teva has walked the extra mile to acquire its leadership position in the US generic market. It acquired Barr Pharmaceuticals, a multinational generic […]
This report will analyse the problems faced by Singapore Airlines. Due to rising fuel costs and increased regulations, it has become more pressing for SIA to deal with their own fuel consumption and carbon emissions. Moreover, SIA also strives to reduce waste and maximise resource utilisation, given that wastes may possess adverse effects on to […]
Asoka has contributed many significant contributions to the development of Buddhism. Asoka became the first Buddhist emperor, and he conversed to Buddhism in 261 BCE and was then known as Dharmasoka. Asoka contributed to the development of Buddhism in three important ways. First he applied basic principles of Buddhism to his rule through government and […]
Since the term ‘auteur’ was applied to film directors by the cahiers du cinema magazine in the 1950s,there has been much debate by film-makers and critics as to what makes an auteur and how accurate the term is when applied to some directors. Federico Fellini, in a 1966 interview, said that Akira Kurosawa was ‘the […]
This study is an analysis of UAE’s market and Nestle. This study is analyzing the suitability of Nestlé’s plan of entering UAE with its product Fruit Yogurt. Abstract In the world of growing and emerging food companies, the name Nestle stands out. It is one of the most dominant firms when it comes to dairy […]
