ICI Dulux paints is the worlds largest manufacturer of paints and industrial coating.ICI Dulux trade paints is one of the leading paint manufacturers in Britain and has about 130 outlets in the UK. With the increase in demand for broken colour decorative paints effect, dulux trade paints have launched three new products i.e. Duette, sonata, […]
This study aims to analyze and critically discuss the marketing strategy of Motorola with perspective of the UK mobile phone market. The study will analyse and focus on Motorola’s SWOT analysis, market segmentation, marketing strategy; Porter Five force Model and Competition analysis. The study will explaining each of the above mentioned terms in detail and […]
Environmental issues are the major concern for the business and public life across the globe. The big corporate houses considered the issues related to environment and taken green marketing as a part of their business strategy for product marketing. Now green marketing had become a part of the business strategy, the marketing concept that used […]
Most of us at some pointing time start off by renting a coffee machine before we actually purchase one. Humans are complex creatures with complex choices and wants, therefore before deciding on which to buy such expensive investments one should take a good look at what the coffee machine is meant to do for you, […]
Abstract: The paper explain the concept of retailing, its functions and its place in a national economy. As a research methodology, I used the analysis of the definitions given by national and foreign specialists and comparison between them. The article tries to highlight the features of retailing and its importance for the wealth of a […]
3.1 introduction of methodology In this chapter (3), studying and discussing about research methodology and theoretical framework will be the main target. For this purpose, justification of the selected variables, the relationship of the variables, research design, method of data collection and analysis method will be considered. Furthermore, to collect primary data the survey method […]
The current study is aimed to predict the Marketing plan and the Branding through a mix of marketing products for my Online T- shirt Company based in India for the next 2 years. Therefore the current study has been focused to deliver the appropriate marketing plan supported by effective brand positioning related to market the […]
This paper will focus more about tribal marketing. In order to amicably define the word tribal marketing, it is important to discuss the various sections of the lecture series involved in this context. These series are as follows: Individualism, cool, and capitals (Cova and Cova, 2002). This module paper has also explained a series of […]
Jetstar have their code of practice. They always want to be better and more informative relationship between their customers and insurers. They have improved their customer confidence towards their services. Each complaint they receive from a customer, they will find a way to resolve the problem by providing better services for their customers. They will […]
TATA is one of the prestigious and the largest private sector companies in India. It has a large number of different dimensions among which it provides its products and services. They are leaders in the field of steel, luxury hotels and are also having their own largest private power utility. This prestigious Group dedicated India […]