Section A: Loyalty cards as a method of making shoppers go to one supermarket In addition to gaining customer information, marketing the company, developing relationship with its customers, the ultimate objective of loyalty cards is to retain customer loyalty to drive repeat purchases. Hence, through development of loyalty schemes, the marketers / retail companies etc. […]
Introduction This Report traces the history of the London Millennium from its origins as a signature statement with which England proposed to enter the 21st century, through the controversies that dogged its construction, financing, opening and operations during the year 2000, to its re-birth as the O2 entertainment complex in 2007. The central conclusion that […]
Introduction Rewards can be defined as the compensations and benefits received by an employee in exchange for their services (Torrington Et al, 2014). Remuneration forms an important subset of the total rewards and comprises of those elements that can be valued in monetary terms (Jiang Et al, 2009). Effective remuneration strategy often underpins the success […]
The hotel industry has long struggled to establish what truly makes hotel employees motivated and satisfied with their jobs. High employee turnover in the hotel industry is believed to be due to the nature of the work, its low pay, and its long working hours. Thus, to effectively address this turnover problem, employee motivation could […]
INTRODUCTION Corporate governance typically describes the way corporate power is exercised within business organisations. Good corporate governance practices are typically defined in terms of practices, processes, and sound economic performance (Turnbull 2010). The present report examines the implementation of sound corporate governance management practices in William Hill, a U.K. sports betting company. Particular attention will […]
Does Popular Journalism Reach Out or Dumb Down? The news media has a responsibility to be objective, a responsibility it is often criticised for overlooking. Likewise the mass the media, with its huge audience, has an opportunity to educate – this is not to say that commercial television should fill its schedules with GCSE Bitesize […]
The question of whether or not one can know whether one is dreaming has become a staple of philosophical discussion since Descartes wrote The Meditations in the 1600s. Engaging in philosophy for the first time, this can seem a bizarre question. However, Descartes’ reasoning for doubting the certainty that one is not dreaming is compelling. […]
Introduction The professional services sector is largely comprised of highly skilled, specialist knowledge workers, with an array of qualifications, expertise and experience (Suddaby, Greenwood and Wilderom, 2008). According to Newell, Robertson, Scarbrough and Swan (2009, p. 18), knowledge workers, also known as gold collar workers, are “individuals with a high level of education and specialist […]
Throughout the 20th century, businesses thrived by making their production methods more and more efficient by improving production processes and developing better ways for making things. However, efficiency in production methods is no longer the only success factors in today’s business world. The excellence of 21st century lies in Information management i.e. having the right […]
Introduction This essay focuses on the role of human resources (HR) in achieving environmental sustainability. It starts by very briefly explaining what environmental sustainability is, and why it is so important for individuals and organisations to contribute to achieving goals and targets related to sustainability. It next briefly explains what is meant by HR. Next […]
