Bishops Writing Bureau

A SWOT analysis of the General Motors company

General Motors is an omnipresent company in the United States, a company so essential to the overall health of the U.S economy that it spawned the phrase “as GM goes, so goes the nation”. Long known for the manufacturing of cars, trucks and automobiles, General Motors has also engaged in finance and insurance. However, most […]

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Date: January 1st, 1970

Microsoft: A Global Brand

Our Values As a company, and as individuals, we value integrity, honesty, openness, personal excellence, constructive self-criticism, continual self-improvement, and mutual respect. We are committed to our customers and partners and have a passion for technology. We take on big challenges, and pride ourselves on seeing them through. We hold ourselves accountable to our customers, […]

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Date: January 1st, 1970

The Service Encyclopedia Of Fortis Hospital

Introduction of Fortis Hospital Fortis Healthcare Limited (FHL), one of India’s largest private healthcare companies with network of 22 hospitals and more than 2570 beds reports first time net profit of Rs 0.94 crore for the quarter ended June 30, 2008. The total income for the same period stood at Rs 148.35 crore. The company […]

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Date: January 1st, 1970

Consumer Buying Behavior Of FMCG Products At Reliance

Consumer Buying Behavior concerns the consumer behavior of the end customer, i.e. individuals or households. Consumer buying behavior has changed due to a number of reasons e.g. the Internet, globalization, and the fact that today’s consumers have more disposable income. Consumer behavior can be studies from varying perspectives like psychology and micro-economics, which have been […]

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Date: January 1st, 1970

Marketing strategies for the airline EasyJet

This report has been conducted in order to clarify the marketing strategies implemented by the airline easyJet in order to gain a competitive edge over its rivals in the market for low-cost aviation. We researched in depth the European budget airline industry and looked at the various strategies used by easyJet, along with its main […]

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Date: January 1st, 1970

Strategic approach to entering a new international market

It is an international marketing planning assignment where I am supposed to launch a product in the foreign market and I have selected UK as my market and Dabur Real juice is my product which I will be introducing in UK. INTERNATIONAL MARKETING PLANNINGWhat Citation Styles Can You Use for My Essay?Students often ask, “Can […]

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Date: January 1st, 1970

Morrison Takeover Safeway Plc

This part of the proposal provides the overview of the study relating to merges and acquisition in UK grocery retailers giants. One of the most maligned antitrust decisions in the history in UK involves acquisition of grocery retailer giant, the fourth largest supermarket Safeway takeover by Morrison in 2004. In 1990s, retail markets throughout the […]

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Date: January 1st, 1970

Case Study of Best Buy

In 1966 Richard Schultze and James Wheeler saw an opportunity in opening a specialized electronics store in St. Paul, Minnesota. Soon after opening, The Sound of Music became an immediate success in the industry. By the year 1969 the company grew so fast, Schultze decided to publically trade The Sound of Music. Over the next […]

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Date: January 1st, 1970

Hotel Industry E-Marketing

Hotel Industry E-Marketing E-marketing is the new trend of marketing extensively acquiring by hotel industry. The traditional marketing strategy of hotel industry now not performing very well. In place e-marketing is taking the drivers seat. The purpose of the research What Citation Styles Can You Use for My Essay?Students often ask, “Can you write my […]

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Date: January 1st, 1970

Multi level marketing (MLM)

Chapter 2 Literature Review         This chapter of the dissertation presents the important concept of Multi Level Marketing (MLM). They include an overview and definitions of Multi Level Marketing. 2.1 An overview of Multi Level Marketing Firstly, Multi Level Marketing was a legitimate business, which provided a way for small companies to get their unique products […]

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Date: January 1st, 1970