Art & William (1999) cited that customer value can be expressed by the approach known as QSP i.e. the primary combination of product quality, services quality, and value-based price. These are the three core attributes of customer value and are know as customer value triads that provide a very basis for competitive business strategies. It […]
Date: January 1st, 1970
operates through a single reportable business segment: providing communications services and products. The group provides mobile voice, messaging, data, and fixed broadband services. It has a significant presence in Europe, the Middle East, Africa, Asia Pacific and the US through its subsidiaries, joint ventures, associates and related investments. The group has equity interests in 27 […]
Date: January 1st, 1970
The Nirma story began in 1969 and since then it has expanded its detergents (cakes and powders), soaps, soap intermediates Alfa Olefin Sulphonate (AOS) to a level of Rs. 82 billion. Today, Nirma has a Rs.17 billion share in this market and has been acknowledged as a marketing miracle. Nirma known for its focus on […]
Date: January 1st, 1970
Introduction The research primarily focuses on two international companies from different continents, with diverse cultures, languages and race Renault and Nissan. In the course of the research we observe the similarities and dissimilarities regarding the multinational culture as concepts, in our topic comprising of the cultures from two countries France and Japan we intend to […]
Date: January 1st, 1970
Driven by increase in subscription revenues and proliferation of televisions across households, the year 2009 was a good innings for the Indian television industry. Currently estimated at Rs. 265.5 billion in 2009 as compared to Rs. 245 billion in 2008, the industry reported a growth of 8.5%. Revenues from television distribution segment contributed 62% towards […]
Date: January 1st, 1970
Advertising is paid, non-personal communication that is designed to communicate in a creative style, through the use of mass or information-directed media, the nature of products, services, and ideas. It is a form of persuasive communication that offers information about products, ideas, and services that serves the objectives determined by the advertiser. The word “advertise” […]
Date: January 1st, 1970
Some of a firm’s resources are tangible while others are intangible. Tangible resources are assets that can be observed and quantified, such as production equipment, manufacturing plants and formal reporting structures. Tangible resources or assets are any company property that has a physical existence. A tangible resource is one that people can “reach out and […]
Date: January 1st, 1970
Introduction The late 1970’s saw the introduction of the ‘Bajaj’ the three-wheeler (tuk-tuk) to the Sri Lankan automotive market a move that was regarded with cynicism and considered an unwise business decision. The little vehicle, however, caused quite a stir due to the creation of a new dimension of mobility. It was in this backdrop […]
Date: January 1st, 1970
Recently, the increasing level of buyer consciousness has made buyers select their well renowned and favorable brands. Therefore, if enterprises desire to beat their competitors, they have to make buyers love to buy their goods and brands. Macdonald and Sharp (2000) mention that even though buyers familiarize and are willing to buy products, brand perception […]
Date: January 1st, 1970
Task 1 is focused on Company that has created for increasing demands in various outlets. In this part, there is an insight of the situation analysis of its products, marketing objectives, marketing strategies, SWOT analysis that have been used to assess the current position of this company in today’s retail marketing. At the end of […]
Date: January 1st, 1970
