Introduction This study uncovered that the field of consumer behaviour represents a broad ranging category where marketers seek to understand individual and group motivations, reactions and responses to varied product and service situations (Solomon et al, 2009). It found the processes and activities undertaken by consumers regarding the stages and steps of the decision and […]
Introduction Individuals respond to stressful events in different ways and their responses are influenced by a number of factors, such as personality characteristics or temperament, that can have an effect on the how the stressor is perceived (Anthony, Frederici, and Stein, 2009). Anxiety and stress are closely related, although stress tends to relate to a […]
Critically evaluate, with reference to relevant case law and statute, how far this statement accurately reflects the current law relating to lifting the veil of incorporation. Introduction Salomon v Salomon [1] involved the principle of separate corporate personality. This states that as a general rule a limited company’s shareholders are not liable for the company’s […]
Introduction In recent years there has been an upsurge in the Internalization of markets as various organisations are extending their services to different countries of the world in a bid to either flow with the competition existing within its industry, reducing costs etc. Managers of multinational firms are now increasingly realizing the significance of people […]
When Frederick S. Siebert, Theodore Peterson, and Wilbur Schramm’s first introduced Theories of the Press more than 40 years ago, it constituted the most well-known attempt to clarify the link between mass media culture in modern world. Their theories have been widely accepted and utilized by media scholars. However, their theories appear in some respects […]
Introduction This short paper aims to describe the role of technology in supply chains and assess its advantages and disadvantages. Supply chain management comprises the active management of organisational procurement, logistics, production and distribution activities for the maximisation of customer value and achievement of competitive advantage (Carter & Rogers, 2008). It concerns the effective and […]
Can breastfeeding in the first six months prevent childhood obesity? ‘Obesity’ is defined as a body mass index (BMI) of ≥25kg/m2 (World Health Organisation 2015). In the past decade, throughout much of the world, the rates of obesity in children in particular have increased to epidemic proportions (Lefebvre & John 2012, p. 386). The World […]
This essay will discuss three assertions: (i) that international law was not intended to deal with rights of individuals; (ii) that international law is not equipped to deal with rights of individuals; (iii) that individual rights should be the concern of domestic legal systems only. We will deal with each of these in turn, with […]
Why consumer behaviour and an understanding of such processes is useful from the perspective of the marketer Introduction Marketers in today’s business environment are presented with the particular challenge of circumventing conflicted messaging, over-saturation of marketing initiatives, and consumer hesitation and guarded behaviour in order to achieve their objectives of enhancing long term brand loyalty […]
Introduction This essay will discuss how play therapy improves the cognitive and social functions of young children. A brief review of child development theories and how these underpin play therapy will be done. A critical analysis of published literature on play therapy and its impact on child development will then be presented. Finally, a conclusion […]
