Section 1: Introduction and Background This report entails the development of a marketing plan for the launch of a new product, a Multi-functional Remote Device (MRD), to be presented to the Investment Committee of JKL Plc. JKL Plc is a large London headquartered multinational FMCG with operations spanning 16 countries across the world. Its turnover […]
Stress is a major issue for modern businesses and managers in the contemporary working environment. Not only do stress related illnesses have a cost for organisations in terms of lost working hours and productivity, but higher levels of stress have also been associated with lower level of satisfaction, poorer quality service delivery, and higher levels […]
1.1 Introduction As has been commented upon in academic research, “today, in the business world, management recognises that customers are the core a business.” Expanding market share for any business relies upon the strength of their ability to be able to attract customers to purchase their product or service. However, it has not been until […]
Economic Man, Psychodynamic, Behaviourist, Cognitive and Humanistic Consumers possess considerable discretion to make independent and autonomous choices about what they will and will not buy, from whom they will buy, as well as from whom they will not, and this purchasing power leaves most businesses that are not monopolies little choice but to adopt a […]
Introduction A service is “any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product (Kotler, 2000, p. 200)”. Furthermore, service marketing can be defined as “the marketing of activities […]
This essay explores the need for customer relationship management systems. It begins by explaining how the organisational environment has changed and the pace of change is accelerating. It then considers how a better understanding the customer contributes to organisational success. Following this, it defines what is understood by ‘CRM’ or customer relationship management, and finally […]
Introduction Employee stress is becoming an increasing problem for many managers across the world to combat. It has escalated to such an extent that the World Health Organisation has declared “occupational stress as a worldwide epidemic” (Avey, et al., 2009, p. 677). Furthermore, it can hold a number of negative impacts on the performance and […]
The International court of justice held that ”it is for non-member states to act in accordance (sic) with those decisions (of the UN security council)” ( Namibia Opinion (1971) para.126 ) IntroductionWhich Citation Styles Can You Handle?We get a lot of “Can you do MLA or APA?”—and yes, we can! Our writers ace every style—APA, […]
General Introduction Trends are changing universally. In Malaysia, a lot of the entertainment is chosen for people to spend their leisure time. Now a days, the standard of living and the stress from work and school is much higher than in previous years, so people now need time to relax just to release the stress. […]
Every European country controls a distinct system of judicial enforcement and labour legislation. This is most often closely related to the process of collective bargaining and arrangements of social partner consultation. Traditionally, collective labour law adopts the body of rules which govern the relationships between the collectivity of the employees and the employer of a […]
