A Structured Literature Review on The Impact of Premium Pricing Strategies

A Structured Literature Review on The Impact of Premium Pricing Strategies

Dissertation Topic: A Structured Literature Review on The Impact of Premium Pricing Strategies: A Case Study on Apple Inc company. Chapter I. Introduction Background on the topic of premium pricing strategies in the technology industry. Rationale for conducting a case study on Apple Inc. Research questions. Research objectives. Chapter II. Literature Search Description of the […]