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Posted: December 22nd, 2024
Strategic Analysis of Tesco for UK and US Markets
Brief background
As the Tesco used the corporate strategy like diversification, it has begun its Tesco bank and Tesco hope its bank could offer mortgages for its customers, also Tesco has buy a restaurant in UK. Although Tesco’s supermarket has taken the biggest market share in the UK market, but it is decrease in 2012-2013. So this means the Tesco’s business met problem in the UK market. One of the major challenge for Tesco was that the discovery of equine DNA in beef and other meat products throughout the UK industry. So the Tesco should do some change on its business strategy in the UK market.
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As the biggest retailer in the world, these years Tesco met some problem as its expanded market, such as the Japan market and the U.S market. In the US market, Tesco named their store a new name fresh& easy. As the Tesco makes wrong strategy in US market, its entry mode is FDI, this makes Tesco pay a lot of money on the distribution build and on the store design. Also Tesco do not localization on the US market, thus it failed in the US market. Tesco should learn something new about how to expand its foreign market, such as localization and choose a right entry model to entry foreign market.
As Tesco’s annual report(2012) has said that Tesco is one of the world’s largest retailers with operations in 14 countries. But its business met some problems in recently years. As it has entry the US market for several years, US market does not make any profit. Also in the UK market, Tesco’s supermarket face the problem of the reducing market share.
Aim and objectives
The aim of study is to assess the Tesco strategic choosing and if they using right or wrong strategic.
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The objectives are to:
- Provide a general overview of the Tesco business running in the US and UK.
- Analyze the business environment in the US and UK
- Analyze the retail market environment in the US market
- Identify and assess the Tesco value chain in the US retail market
- Identify what problems Tesco has meet on its business in recent years.
- Identify if Tesco face finance problem when its entry the US retail market and after entry the US market, if the Tesco has problem with cash flow or something else in finance.
Research questions
What is the Tesco advantage in the UK? It is can be keep in other countries market?
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What kind of strategy that Tesco using recent years, how it’s working?
Did Tesco choose right strategy in the US market?
After entry US market, when Tesco has nonprofits in the first year, what kind of decision that Tesco has made and how it influence its business.
MNEs how to avoid failed or reduce its lost in the new market.
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Likely source of literature
The conduct this research there are three types of literature sources will be used to discussion of the topic. Including primary literature sources, secondary literature sources and reference guides (Naoum,2013)
- Primary literature sources: the first-hand testimony or direct evidence. Includes academic research journal, refereed conferences, and reports.
- Secondary literature sources are cite from the primary sources, for example textbooks, newspaper articles, and magazine and construction news.
- Reference guides are useful for find out the basic questions quickly, such as dictionaries and handbooks.
Literature sources
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Year of publication |
Source |
Topic |
Issues investigated Why Are You Top for Research Papers?Our writers are Ph.D.-level pros who live for nailing the details—think deep research and razor-sharp arguments. We pair that with top plagiarism tools, free revisions to tweak anything you need, and fast turnarounds that don’t skimp on quality. Your research paper won’t just shine—it’ll set the bar. |
Remarks |
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Dunning, John H; Lundan, Sarianna M |
2008 |
book Who’s Behind My Essays?You’re in good hands with degree-holding pros—many rocking Master’s or higher—who’ve crushed our tough vetting tests in writing and their fields. They’re your partners in this, hitting tight deadlines and academic standards with ease, all while tailoring every essay to your exact needs. No matter the topic, they’ve got the chops to make it stellar. |
This book show the MNE activity and how its effects on the economic and social well-being of developed and developing countries |
This book could offer support theory in academic fields to discuss when Tesco entry US market and its effects on the economic. |
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Peng, Mike W Is My Paper Original?100%—we promise! Every paper’s written fresh from scratch—no AI, no copying—just solid research and proper citations from our expert writers. You can even request a plagiarism report to see it’s 95%+ unique, giving you total confidence it’s submission-ready and one-of-a-kind. |
2009 |
book |
Global strategic management |
-this book show some theory about how MNE entry other countries. Can You Do Any Citation Style?Yep—APA, Turabian, IEEE, Chicago, MLA, whatever you throw at us! Our writers nail every detail of your chosen style, matching your guidelines down to the last comma and period. It’s all about making sure your paper fits academic expectations perfectly, no sweat. -it is show how to analysis a new market for MNE -some basic strategic theory, such as five forces, VRIO theory, and value chain. |
-evaluate the value chain of Tesco and using VRIO to analysis its value chain -use five force to analysis the US retail market and UK market. Can I Adjust Instructions Later?Absolutely—life happens, and we’re flexible! Chat with your writer anytime through our system to update details, tweak the focus, or add new requirements, and they’ll pivot fast to keep your paper on point. It’s all about making sure the final draft is exactly what you need, no stress involved. – find out if the Tesco has some problem in entry mode, such as if the Tesco should use FDI. |
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Datamonitor |
2010 |
Journal article How Do I Get Started?It’s super easy—order online with a few clicks, then track progress with drafts as your writer works their magic. Once it’s done, download it from your account, give it a once-over, and release payment only when you’re thrilled with the result. It’s fast, affordable, and built with students like you in mind! |
Tesco PLC |
In this article, it has discuss the financial performance for Tesco, corporate profits, retail industry and SWOT analysis for Tesco. |
– This article has shown a lot information about Tesco in the year of 2010. It could help to find out in recent years, how Tesco business going and easy to find out if the Tesco has some problem. |
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MarketLine How Fast for Rush Jobs?We can crank out a killer paper in 24 hours—quality locked in, no shortcuts. Just set your deadline when you order, and our pros will hustle to deliver, even if you’re racing the clock. Perfect for those last-minute crunches without compromising on the good stuff. |
2011 |
Case study |
Tesco Case Study: U.S Grocery Retail |
The article states that Tesco PLC has entered in the grocery market of the U.S. with its fresh and easy stores. It further presents various features of U.S. grocery market including it is massive in size and scale, highly competitive industry and its market shares are difficult to attain. |
-it is could find how U.S retail market going on 2011 and why Tesco is not running well in the U.S market Can You Handle Complex Subjects?For sure! Our writers with advanced degrees dive into any topic—think quantum physics or medieval lit—with deep research and clear, sharp writing. They’ll tailor it to your academic level, ensuring it’s thorough yet easy to follow, no matter how tricky the subject gets. -basic on this case study, it could provide some evidence that if the Tesco has choose wrong strategic in the US market. |
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MarketLine |
2014 |
Journal article |
Tesco PLC SWOT Analysis How Do You Meet Prof Standards?We stick to your rubric like glue—nailing the structure, depth, and tone your professor wants—then polish it with edits for that extra shine. Our writers know what profs look for, and we double-check every detail to make sure it’s submission-ready and grade-worthy. |
– This article give a over review for Tesco in the year of 2013 and SWOT analysis for Tesco |
-this article show that how the business of Tesco run in 2013 and what kind of problem it may face in the future. -this article focus on the UK market for Tesco. Not mention too much about US market. What’s Your Editing Like?Send us your draft and tell us your goals—we’ll refine it, tightening arguments and boosting clarity while keeping your unique voice intact. Our editors work fast, delivering pro-level results that make your paper pop, whether it’s a light touch-up or a deeper rework. |
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Youngok Kim, Sidney J Gray |
2008 |
Journal article |
The impact of entry mode choice on foreign affiliate performance: the case of foreign MNEs in South Korea |
This paper mainly focused on the influence to the MNEs that entry the South Korea. Can You Pick My Topic?Yes—we’ve got your back! We’ll brainstorm fresh, workable ideas tailored to your assignment, picking ones that spark interest and fit the scope. You choose the winner, and we’ll turn it into a standout paper that’s all yours. It shows different entry mode may have different performance for MNEs. |
-this article has provide some good case that how the entry mode influence the MNEs business, when analysis the Tesco market in the US, this article could give some basic evidence. But as there are different countries, some of its case could not use. |
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Helbaek, Morten, Lindset Snorre, McLellan Brock |
2010 |
book |
Corporate finance |
-this book is discuss the how the corporate do investments and what kind of risk they may meet and risk mananement Do You Do Quick Revisions?Yep—need changes fast? We’ll jump on your paper and polish it up in hours, fixing whatever needs tweaking so it’s ready to submit with zero stress. Just let us know what’s off, and we’ll make it right, pronto. |
-from the annual report from Tesco, it could see how the Tesco financing situation and use the theory form this book to analysis the Tesco cash flow and try to find what going wrong in the US market. |
Research methodology
Research strategy
Source of Data
The source of data will be collected mainly from Tesco annual report, newspaper, academic journal article and academic report which based relevant with Tesco Plc. Also some finance detail will get from e-databases of uclan library website.
Data collection
Can You Outline First?
Sure thing! We’ll whip up a clear outline to map out your paper’s flow—key points, structure, all of it—so you can sign off before we dive in. It’s a handy way to keep everything aligned with your vision from the start.
Data will be collection from the literature directly.
Methods of Data analysis
Wolcott (1994) stated that methods of data analysis are used to describe facts, highlight useful information, detect patters, develop explanations and test hypotheses. Among several of data analysis methods, content analysis, typology and taxonomy as well as descriptive statistics will be used.
Typology and taxonomy method is used to analyze the qualitative data. It can identify different kinds of data, thus forming sub-groups with the general construction project risk category. It can also clarify the relationship between the concepts.
Descriptive statistics is a summary to describe the basic features of the data in a study. It helps ones to simply large amounts of data in a sensible way. Content analysis is a method for summarizing any form of content by counting various aspects of the content. It is useful to analyze and understand the collections of text(Strauss and Corbin,1990).
references
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