1 (346) 470-6088 Toll-free Chat Now Available 24/7
Log in
1 (346) 470-6088 Chat Now
Log in
Order Now

Looking for a similar answer, essay, or assessment help services?

Simply fill out the order form with your paper’s instructions in a few easy steps. This quick process ensures you’ll be matched with an expert writer who
Can meet your papers' specific grading rubric needs. Find the best write my essay assistance for your assignments- Affordable, plagiarism-free, and on time!

Order Prices
Hire A Writer

Posted: March 12th, 2023

Role of Social Media in Online Shopping Advertisements

A study on perception towards Social media with special references to online shopping

Ms. V. PAVITHRA, ASSISTANT PROFESSOR – MBA,

What Citation Styles Can You Use for My Essay?

Students often ask, “Can you write my essay in APA or MLA?”—and the answer’s a big yes! Our writers are experts in every style imaginable: APA, MLA, Chicago, Harvard, you name it. Just tell us what you need, and we’ll deliver a perfectly formatted paper that matches your requirements, hassle-free.

EASWARI ENGINEERING COLLEGE- CHENNAI

Abstract:

The rapid rise of social media has captured the attention of marketers and consumers on a global scale, and together with a rapidly changing communications environment marketers now confront new challenges in terms of our understanding of consumer behavior and consumption patterns in the new millennium. Internet and Information technology have made tremendous contribution for business transformation witnessed nowadays all over the world. The growth of this particular media attracts the attention of advertisers as a more productive source to bring in consumers. A clear idea, the consumers have with online advertisement is the control they have over the item, choosing whether to check it out or not. To broaden our understanding and assist in managing marketing communications effectively, this exploratory research investigates the role of social media within the broader advertising and communications mix. The capability of purchasing without leaving your place is of great interest to many consumers. Not only does online shopping offer really good deals, but also brings optimum convenience to the consumers. For the aforesaid purpose, a survey was conducted in Chennai city covering 250 samples.

Key words: Online marketing, Social media, Consumer perception, consumption pattern, Advertisers, convenience

Is It Legal to Use Your Writing Service?

Absolutely, it’s 100% legal! Our service provides sample essays and papers to guide your own work—think of it as a study tool. Used responsibly, it’s a legit way to improve your skills, understand tough topics, and boost your grades, all while staying within academic rules.

Introduction:

Knowing that, currently, social networks, blogs, forums and sharing sites are the main centers of interest for Internet users, marketers have started to rethink their online communication strategies and adjust to the new trend. Many companies are realizing that having a website and making it visible and easy to find through search engines (SEO) is simply not enough anymore. Nowadays it is vital that their online presence includes a Social Media component on sites like Facebook, Google+, Hi5, MySpace or Twitter. According to the recent research on consumer behaviour on the Internet users, there are four distinct consumer groups with different intentions and motivations:

  • Exploration
  • Entertainment
  • Shopping
  • Information

Types of Internet marketing

How Much Does It Cost to Get a Paper Written?

Our pricing starts at $10 per page for undergrad work, $16 for bachelor-level, and $21 for advanced stuff. Urgency and extras like top writers or plagiarism reports tweak the cost—deadlines range from 14 days to 3 hours. Order early for the best rates, and enjoy discounts on big orders: 5% off over $500, 10% over $1,000!

Internet marketing is broadly divided in to the following types:

  • Display Advertising: the use of web banners or banner ads placed on a third-party website to drive traffic to a company’s own website and increase product awareness.
  • Search Engine Marketing (SEM): a form of marketing that seeks to promote websites by

increasing their visibility in search engine result pages (SERPs) through the use of either paid placement, contextual advertising, and paid inclusion, or through the use of free search engine optimization techniques.

  • Search Engine Optimization (SEO): the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.
  • Social Media Marketing: the process of gaining traffic or attention through social media sites.
  • Email Marketing: involves directly marketing a commercial message to a group of people using electronic mail.
  • Referral Marketing: a method of promoting products or services to new customers through referrals, usually word of mouth.
  • Affiliate Marketing: a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts.
  • Content Marketing: involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.

Objectives:

  1. To study the various attitude of consumers towards online shopping
  2. To find out preferences regarding the attitude on social media.
  3. To identify the various issues faced by users in social media towards online shopping
  4. To analyze the customer response to online advertisements and their impact on purchasing behavior.

Methodology:

Will My Use of This Service Stay Private?

Yes, totally! We lock down your info with top-notch encryption—your school, friends, no one will know. Every paper’s custom-made to blend with your style, and we check it for originality, so it’s all yours, all discreet.

Secondary Research: I first of all surveyed the available literature related to the problem. The published data from various sources like e-Journals, Internet, Books were studied.

Quantitative research: After the collection of secondary data, the questionnaire was designed to collect the primary data. It is analyzed on the basis of suitable table by using – Bar technique and percentage analysis.

Chi-Square test is applied to test the goodness of fit to verify the distribution of observed data.

HYPOTHESIS

Do You Use AI to Write Papers?

No way—our papers are 100% human-crafted. Our writers are real pros with degrees, bringing creativity and expertise AI can’t match. Every piece is original, checked for plagiarism, and tailored to your needs by a skilled human, not a machine.

1. Analysis of Internet user’s perception of online advertisements.

H0 – The six options (entertainment, in formativeness, irritation, credibility, interactivity and purchase) i.e perception behind the online advertisements is same for all people(each of these options have same influential value on the respondents).

H1– The six options (entertainment, in formativeness, irritation, credibility, interactivity and purchase) i.e perception behind the online advertisements is different for all people(each of these options have different influential value on the respondents).

2. Analysis of the relationship between the websites that are most searched for & Age of the respondents.

Why Choose You for Research Papers?

We’re the best because our writers are degree-holding experts—Bachelor’s to Ph.D.—who nail any topic. We obsess over quality, using tools to ensure perfection, and offer free revisions to guarantee you’re thrilled with the result, even on tight deadlines.

H0 – Age of the respondents and the websites that are most clicked at, are independent.

H1 – Age of the respondents and the websites that are most clicked at, are dependent.

ANALYSIS

1. Analysis of the relationship between Internet user’s perception of Internet advertisements and Age of the respondents.

Who’s Writing My College Essays?

Our writers are top-tier—university grads, many with Master’s degrees, who’ve passed tough tests to join us. They’re ready for any essay, working with you to hit your deadlines and grading standards with ease and professionalism.

Relationship between Internet user’s perception and Age-Observed values

Age

Entertainment

Informativeness

Are Your Papers Original?

Always! We start from scratch—no copying, no AI—just pure, human-written work with solid research and citations. You can even get a plagiarism report to confirm it’s 95%+ unique, ready for worry-free submission.

Irritation

Credibility

Interactivity

Purchase

Can You Match Any Citation Style?

You bet! From APA to IEEE, our writers nail every style with precision. Give us your guidelines, and we’ll craft a paper that fits your academic standards perfectly, no sweat.

Total

<30

3

7

Can I Update Instructions Mid-Order?

Yep! Use our chat feature to tweak instructions or add details anytime—even after your writer’s started. They’ll adjust on the fly to keep your essay on point.

5

5

3

2

How Do I Get an Essay Written?

Easy—place your order online, and your writer dives in. Check drafts or updates as you go, then download the final paper from your account. Pay only when you’re happy—simple and affordable!

25

30-40

1

7

How Fast Can You Handle Urgent Deadlines?

Super fast! Our writers can deliver a quality essay in 24 hours if you’re in a pinch. Pick your deadline—standard is 10 days, but we’ll hustle for rush jobs without skimping.

6

5

5

2

29

Can You Tackle Complex Essay Topics?

Definitely! From astrophysics to literary theory, our advanced-degree writers thrive on tough topics. They’ll research deeply and deliver a clear, sharp paper that meets your level—high school to Ph.D.

41-50

5

5

5

0

How Do You Meet My Professor’s Standards?

We tailor your paper to your rubric—structure, tone, everything. Our writers decode academic expectations, and editors polish it to perfection, ensuring it’s grade-ready.

5

6

30

>50

What’s Your Editing Process?

Upload your draft, tell us your goals, and our editors will refine it—boosting arguments, fixing errors, and keeping your voice. You’ll get a polished paper that’s ready to shine.

3

3

2

4

3

Can You Suggest Paper Topics?

Sure! Need ideas? We’ll pitch topics based on your subject and interests—catchy and doable. Pick one, and we’ll run with it, or tweak it together.

4

18

Total

12

22

18

14

Do You Offer Rush Revisions?

Yes! If you need quick edits, our team can turn it around fast—hours, not days—tightening up your paper for last-minute perfection.

16

18

100

2. Relationship between Internet user’s perception and Age- Expected values

Particulars

Can You Provide Outlines First?

Absolutely! We’ll draft an outline based on your topic so you can approve the plan before we write—keeps everything aligned from the start.

Entertainment

Informativeness

Irritation

Credibility

Interactivity

Purchase

Total

<30

Can You Include Data Analysis?

You bet! Need stats or charts? Our writers can crunch numbers and craft visuals, making your paper both sharp and professional.

3

5.5

4.5

3.2

2.4

22

25

30-40

3.48

6.69

How Do You Handle Long-Term Projects?

We break it down—delivering each part on time with consistent quality. From proposals to final drafts, we’re with you all the way.

3

21

3.5

8.3

29

Can You Write for Global Standards?

Yep! Whether it’s UK, US, or Australian rules, we adapt your paper to fit your institution’s style and expectations perfectly.

41-50

3.6

6.5

2.22

2.4

Is there a possibility of plagiarism in my completed order?

We write every paper from scratch just for you, and we get how important it is for you to feel confident about its originality. That’s why we double-check every piece with our own in-house plagiarism software before sending it your way. This tool doesn’t just catch copy-pasted bits—it even spots paraphrased sections. Unlike well-known systems like Turnitin (used by most universities), we don’t store or report anything to public databases, so your check stays private and safe. We stand by our plagiarism-free guarantee to ensure your paper is totally unique. That said, while we can promise no plagiarism from open web sources or specific databases we check, no tech out there (except Turnitin itself) can scan every source Turnitin indexes. If you want that extra peace of mind, we recommend running your paper through WriteCheck (a Turnitin service) and sharing the report with us.

4.5

5.7

30

>50

When will my order be assigned to the writer?

The moment you place your order, we jump into action to find the perfect writer for you. Usually, we’ve got someone lined up within an hour. Sometimes, though, it might take a few hours—or in rare cases, a few days—if we need someone super specialized. If no writers from your chosen category are free, we’ll suggest one from a lower category and refund the difference if you’d paid extra for that option. Want to keep tabs on things? You can always peek at your order’s status on your personal order page.

1.92

3

5

2.1

4.5

6.6

18

Total

12

22

18

14

16

18

100

=(4-1)*(6-1)= 15 At 95% of confidence Table value of Chi Square at n=15

is 24.996

Chi Square value observed here is 10.82125416 which is lesser than table value. This proves the hypothesis H0 is accepted “Perception behind the online advertisements is same for all people”

3. Analysis of the relationship between Internet usage and the Age of the respondents

Age

Access E-Mail

Downloading

Net Surfing

Window Shopping

<30

12

6

5

10

30-40

6

8

9

7

41-50

3

5

10

3

>50

5

8

4

4

Total

33

22

22

23
         

4 . Relationship between age and the website usage-Expected values

Age

Access E-Mail

Downloading

Net Surfing

Window Shopping

Total

<30

3.5

2.5

4.3

5.6

23

30-40

4

5

3

2.6

30

41-50

7

7

3.5

4

27

>50

2

4

3.8

8.6

20

Total

33

22

22

23

100

= (4-1)*(4-1) =9

At 95% of confidence Table value of Chi Square at n=9 is 16.911.

Chi Square value observed here is 2.456560586 which is lesser than table value. This proves the hypothesis H0 is accepted “Age of the respondents and the websites that are most clicked at, are independent”.

5. Important elements for the success of promotional campaigns

For most respondents (38%) the element of the greatest importance for the success of promotional campaigns through social networks is the originality, followed by a consistent and well transmitted message (for 25%), interactivity (16%), attractive design (15%) and animation (with only 6% of responses).

6. In which extent the brand, company name and company characteristics influences the

Respondents

For more than 50% of the Social Media users the brand, the company name and the company

Characteristics are also very important for capturing their attention.

Findings:

According to The Nielsen Company’s study, published at the end of January 2010, global consumers spent, on average, more than five and a half hours on social networking sites like Face book and Twitter in December 2009. The study showed an 82% increase from the same month of 2008 when users spent just over three hours on social networks. In addition, the overall traffic to social networking sites has grown over the last four years. Specifically, two thirds of online visitors spend their time on social networks and blogs, placing them ahead of other online forms of engagement and interaction including games and instant messaging. The purchase of a product as a result of experiencing a form of online advertising through social networks was achieved by only 16% of respondents who said they had purchased clothing or accessories (sunglasses, jewelry), electronics (cell phones, cameras, laptops), IT products (software and hardware) or flight tickets.

The research results showed that Facebook is the social network where most of the respondents own an user account (27.8% of responses), followed by Hi5 with (21.6%), YouTube with 14.7%, LinkedIn (7 %) and Twitter (6.6%).

Conclusion:

This study was accomplished to determine the customer perception on social media towards online shopping. Most respondents aged between 26 and 35 and all the respondents who have corporate leadership or decision making positions have a Twitter account, which may confirm the idea that the members of this site are opinion leaders or aspirational models, mature professional people, who have an important point of view to share with others. The research revealed another important finding, namely that users agree to the idea that promoting products or services through social networks can be useful and that advertisements appear in an acceptable number within these platforms. The study also shows that women tend to be more open and tolerant than men in these aspects.

Many of the consumers are aware of the various online scams due to which they are very concerned and reluctant while providing their credit card information online. Also the online purchases take a longer time in shipments and deliveries. 65 million Face book members (almost one third of users), have accessed the website from a mobile phone, four times more than the same period in 2008, and in 2010 their number has exceeded 100 million persons. In addition, people who have accessed the site from their mobile phones were almost 50% more active than those not using mobile Internet.

I analyze the relationship between Age of the respondents and the websites that are most clicked at, are independent. In a survey of 100 respondents, 33 people used internet for Access E-mail, 23 respondents used internet for window shopping, 22 respondents used internet for downloading, and similarly 22 respondents used net surfing. Finally I concluded that the social media is giving broad platform to consumers for having more choices with comfort shopping.

REFERENCES

1. Belch, G., Belch, M., Kerr, G., Powell, I., 2009. Advertising and promotion: an integrated Marketing communication perspective, McGraw Hill Australia, Sydney, New South Wales.

2. Engel, J.F., Blackwell, R.D. and Miniard, P.W., Consumer Behavior. Chicago: Dryden Press, 1990.

3. Humphries, J., 2010. Social networking in business – Face book. CXO Europe, January 4, 2010. Retrieved June 14, 2010, from http://www.cxo.eu.com/news/social-networking-inbusiness- facebook/

4. Kaplan, A., Haenlein, M., 2010. Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons 53 (1), 59-68.

5. Muniz, A., O’Guinn, T., 2001. Brand community. Journal of Consumer Research 27 (4), 412- 432.

6. Zeng, F., Huang, L., Dou, W., 2009. Social factors in user perceptions and responses to advertising in online social networking communities. Journal of Interactive Advertising 10 (1), 1-13.

Sample Essay, Assignments & Research Topics

Tags: Academic Writing Help, Ace Tutors, Assignment Help Solutions, Essay Writing Support

Order|Paper Discounts

Why Choose Essay Bishops?

You Want The Best Grades and That’s What We Deliver

Top Essay Writers

Our top essay writers are handpicked for their degree qualification, talent and freelance know-how. Each one brings deep expertise in their chosen subjects and a solid track record in academic writing.

Affordable Prices

We offer the lowest possible pricing for each research paper while still providing the best writers;no compromise on quality. Our costs are fair and reasonable to college students compared to other custom writing services.

100% Plagiarism-Free

You’ll never get a paper from us with plagiarism or that robotic AI feel. We carefully research, write, cite and check every final draft before sending it your way.