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Posted: June 25th, 2022

Role of Metrics in Measuring Brand Value For Senior Management Team

Task 1(a) Organisation name: AccessPay

Type of Organisation: AccessPay is a SAS (Software as a Service) company founded in 2012. They are specialist in a wide range of cloud based payments and cash management products. The software supplies cloud-based connectivity between a business’s finance systems, their banks and all the major UK & International payment networks (Bacs, Faster Payments, Sepa etc).

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 Size of Organisation: AccessPay recently received a 2m funding package from Clydesdale and Yorkshire Banks’ Growth Finance team, allowing AccessPay to continue with the ambitious growth plans.

  Number of employees Number of customers Turnover Gross profit Loss for the

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