Rhetorical analysis

Rhetorical Analysis Almost everyone in the US today watches TV and even if you don’t I’m sure you have seen the Save the Children commercial. This commercial appeals to your emotions by showing sad clips of African children out in the rain or even them half naked trying to eat something. And if that isn’t enough to get you to donate towards the end of the commercial they even start giving away prizes such as purses and flags. They do all of this to get you to donate money to these so called starving children. Although it may sound and look persuasive I don’t believe this commercial actually works.The main thing this commercial does is show you sad and hungry looking children over and over throughout the entire thing.

They are trying to make you as sad as you can be and make you feel bad for all of them and want to make a difference.

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The conditions may not even be that bad for the child. They change and manipulate the pictures as much as they can to make you feel worse. If these people were so worried about them they would be comforting them and helping them instead of taking pictures of them. Phillip Johnston a wealthy supporter in Great Britain done a little research into the charity to see where his money was going. He said “they are more interested in political posturing than directly helping the people, or the animals, for that matter, that they were established to protect and assist.” (Johnston, web) Phillip has since then stopped donating to the foundation.

Another reason I don’t believe this commercial works is that the price they are asking for is way too much. If you watch any other commercials like this, they may ask for a dollar a month or even fifty cents a month. This commercial however asks for a whopping eighteen dollars a month just to be a donator. However, for another 30 dollars a month you can go through a list of children and pick your favorite one and become a child sponsor. Maybe if they would lower the price to a reasonable amount people might consider trying to help the children. In todays society however the average family can barely pay for what they need. If this commercial asks for eighteen dollars within the first 30 seconds of the commercial most people are going to take their attention away from the screen knowing they can’t afford it.

And even if these people do last until the end of the commercial and they ask you for even more money no one is going to be able to do that. Even if you do donate how can you be sure that is where your money is going?Also, another major problem this commercial faces is most people don’t even stick around to watch the commercial. People will often change the channel or pause their TV all together to avoid seeing this and ruining their mood and outlook on their day. The mood of this commercial stays the same throughout the entire thing and every commercial ever made by this company has this same sad feel and mood to it. People have gotten so used to seeing the beginning of this commercial or even hearing the sad music that they just don’t want to watch it. If they would show some of the children they have already helped and how happy they are then maybe people would want to donate. This would be appealing to another side of people instead of just making them sad.

So as you can see this commercial doesn’t work in many ways. It may make people feel bad for the kids but I just don’t believe the commercial does what it is meant to do. Not only are their commercials just too sad and the pictures they are showing most likely staged but the prices they expect everyone to pay are through the roof. So the next time this commercial comes on don’t feel bad or start to pull out your wallet because they set their self up for failure. CITATIONSJohnston, Philip. “Why I’ve stopped supporting Save the Children.” The Telegraph, Telegraph Media Group, 7 Apr.

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2009, www.telegraph.co.uk/comment/columnists/philipjohnston/5120538/Why-Ive-stopped-supporting-Save-the-Children.html.”Her childhood needs hope. Her childhood needs you.” Ways to Give | Save the Children, makechange.savethechildren.org/ways-to-give?msource=wexgpalpg917;gclid=Cj0KCQjwm9vPBRCQARIsABAIQYee7sNPaaCQyiIn7j3waLwubVl0YKHWhQHWeK3KvKO4gTMsD9-P2FYaAlSMEALw_wcB.