Promotional Strategies Adopted By SBI

INTRODUCTION:

The need for this article to be done on particular topic merely arises to get insight into details regarding company and its products ,by conducting study on particular topic I will come to know what is the performance of the company ,how they have planned to withstand in the market, what is its pricing strategy ,marketing strategy and I will also come to know about target customers and channels used for spreading their product in the market therefore overall I will get idea about all of marketing. Mainly about the product and the company.

As my article topic is”An Analytical Study on Promotional Statergies adopted By SBI” by conducting study on this topic it will help me in understanding different types Strategies adopted by SBI. What is the pricing strategy used by the company. What is their position in the market concerned to financial product and about different tactics used in selling their products, about their sponsors and registrars and this study will help me know about SBI which was number one public sector bank and how it has been replaced by private sector bank in short period and how it has increased its shares in the market. Overall objective of this project is to know about the activities carried out by the company to withstand in the market to differentiate itself in banking sector.

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MAIN OBJECTIVES OF THE STUDY IS