Premier Inn Is The Uks Biggest Hotel Chain Marketing Essay

Premier Inn is the UK’s largest hotel brand, with over 40,000 rooms and more than 578 hotels. First of all the name of premier Inn was ‘Travel Inn’ which was established 1987. Premier has been owned by Whitbread which has the main aim of eat, sleep and drink, during its entire operation .The Premier Inn was established to compete with the Travelodge brand owned by Lord Forte .The Company provides 70% of the total earnings of Whitbread. In 2004, Whitbread acquired Premier Lodge for £505 million. This added more 141 hotels and all the hotels were branded as “Premier Travel Inn” by Whitbread. “Premier Travel Inn” was soon shortened to “Premier Inn”. Premier Inn hotels are mainly found in city centres or on major A-roads. They are rarely found in motorway service areas. Premier Inn has restaurants and bar as Whitbread is historically a brewery.

Award-winning Premier Inn is the UK’s largest and fastest-growing hotel brand.  Premier Inn bedrooms feature en-suite bathroom, TV with Free view, and Wi-Fi internet access. Premier Inn offers customers a money-back ‘Good Night Guarantee’ of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain’s leading hotel chains. Premier Inn was the first Britain-wide hotel group to sign up with national tourist board Visit Britain; this means Premier Inn is now part of a new quality assessment scheme, specially created for budget accommodation. 

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OVERVIEW-

This project is done in order to fulfil the curriculum as Advanced Diploma in Hospitality. This project is done to find out whether Premier Inn is able to provide the best customer service in UK. This project provides the overall customer services provided by the Premier Inn. It contains customer services at the hotel, online, foods provided by the hotel, its achievement and its weakness.

DESCRIPTION-

Premier Inn from customer service view:-

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Premier Inn provides various facilities for the customers. They provide high quality of rooms, quality restaurants and family friendly environment. The main qualities/features of Premier Inn are as follows-

1. Friendly Environment

2. Comfortable Rooms

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3. Quality Restaurants

4. Great for kids

5. Great environment for groups

6. Ideal for lone travellers

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7. Ideal for business

8. Located Everywhere

Friendly Environment:

Premier Inn greets the customers with warm welcome. Staffs of premier Inn are highly qualified and skilled. They are very polite with the customers. They are ready to help the customers at any time. Every staffs are instructed to be dedicated towards the care of the customers. Premier Inn has the feeling that customers are their guests and they have the aim that guest are always to be treated as good and as better as possible. From welcoming to serving the foods staffs are fully alert not to give any chance of complains against them. That’s why Premier Inn stands high shouting we are best hotels providing best facilities in UK. From the moment of arrival of customer to the departure of customers there are friendly staffs to make the stay more comfortable and the front desks are manned 24 hrs a day.

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Comfortable Rooms:

Fig- Comfortable rooms provided by Premier Inn hotels.

Premier Inn provides king size Hypnos beds which are highly comfortable to sleep in. They have cosy forgery duvets and pillows. They are soft that one feels great to sleep on it. Premier Inn has powerful showers in all rooms and baths in. Both hot and cold showers are available. They also have free view TV with 80 TV and radio channels. One can view any channels or TV stations staying in premier. They also provide free WIFI internet and also desk if anyone needs to work in the room. It’s easier to use internet in Premier Inn .Premier Inn has got high speed internet facilities. They also provide shower gel, tea and coffee making facilities and a hair dryer. Premier Inn has blackout curtains for peaceful night’s sleep.

Quality restaurants and bars:

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Fig- Bar of Premier Inn hotel

There is no doubt that Premier Inn can be the best place for drinking because Whitbread the owner of Premier Inn is historically a brewery. Every Premier Inn hotel has restaurants. Premier Inn is very conscious towards the fact that they are to provide tasty and high quality food. The main reason of having restaurants is that they can make their customers sure that they serve tasty meal and snacks. If a customer has the fond of drinking then the best place for him/her to drink is at the licensed bars of Premier Inn. He/she can enjoy the best drinks of the world in very friendly environment. He/she can have the relaxing drink at the end.

Fig- tasty and delicious food provided

Great for kids:

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Fig- Kids enjoying in Premier Inn and Offers given by Premier Inn

Premier Inn has great fun for kids and a great value offer for parents. Premier Inn offers spacious family rooms. They don’t charge extra cost. Kids under 16s can stay free. Not only that they aren’t charged for breakfast. Premier Inn says ‘Stay with us from just £29 a night and see why we were awarded the Tommy’s Parent Friendly Award for Best Family Travel Facilities in 2007 and 2008.’

Every family room has a double bed and two comfy pull out beds or sofa beds. Premier Inn also provides cots for babies too. Moreover don’t forget that fewer than 16s stay for free. Premier in provides such exciting offers that helps to keep kids amused even though when a customer is away.

Premier Inn provides activity packs for kids which are absolutely free. Activity pack contains a story book, activity book, colouring sheet and pencils. Almost all our hotel restaurants have a children’s menu offering food that’s packed with natural goodness but tastes great too.

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Great environment for groups:

Fig- Groups enjoying the party in Premier Inn

Premier Inn can be ideal choice for the groups to stay in. Premier Inn describes booking of five or more rooms as group booking. Premier Inn provides the facilities of booking the five or more rooms. Customers should just follow the procedure and fill up the form and you can stay in Premier Inn with your group. Groups can be in Premier Inn for celebrating parties or birthdays. Premier Inn promises such groups to provide the best and excellent services. Grouping can be excellent in Premier Inn as it is fun as well as it is great value for the groups as the hotel charges only GBP 29 pounds a night. Celebrating parties and birthdays for groups in Premier Inn can be ideal because Premier Inn hotels have restaurants and bars along with them. There is not going to be any problem of foods and drinks for the parties. It’s great in the party view of point.

Ideal for lone travellers:

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Fig-sound and safe stay in Premier Inn

Premier Inn pays great attention in the safety of the customers. Premier has number of simple security measures that ensures that costumers have safe, comfortable and enjoyable stay away from home. Some of the simple security measures followed by the Premier Inn to protect the customers are given below:

• Premier Inn handles the room details to the customers when they check in and the details are provided discreetly. Room details are not said loud so they aren’t heard by the people around.

• Mostly Premier Inn provides single female travellers rooms that are not on the ground floor or at the end of a corridor. They pay great attention to the safety of lone female travellers.

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• Every Premier Inn has a door entry system and only Premier Inn guests can enter after 11pm at night. No other persons except the customers are allowed after 11 pm in Premier Inn.

• Receptions of Premier Inn are manned 24 hours a day, so there is always someone on hand to help

• Every bedroom door in Premier Inn is fitted with a deadlock or chain. It helps to keep the customers safe and confident.

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Fig- Hot desk and Meeting rooms of Premier Inn

Premier Inn is not only better for the lone, groups or families. It’s fabulous in the business point of view also. Effective meeting rooms can be found in Premier Inn. Premier Inn meeting rooms can be boardrooms, theatre or U- shaped. Premier Inn also provides hot desks, business lounges, own office and working lunch too.

Hot desk-

Premier Inn provides selected private area where one can get online facilities and work in comfort and quiet. Hot desk provides the perfect peaceful environment for work. Premier inn also offers the business lounge entry and unlimited Costa coffee and tea which are already included in the price. It means that they are free.

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Business Lounges:

Premier Inn also provides the business lounges. Business lounges are ideal for the informal meetings. Premier Inn provides the facilities of business lounge which is furnished with comfy chairs and sofas, and is a great area. Premier Inn ensures the availability of teas and Costa coffee all day in business lounge.

Own working office:

Premier Inn provides all the things necessary in an office. Printers, photocopiers, faxes, telephones and internet offices are provided by the Premier Inn. But these facilities are only available in each of touch base business centres of Premier Inn. There you can find everything that you need to work and stay in touch when you are away from the office.

Working lunch:

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Work and lunch are like nail and flesh for a person. Premier Inn respects these facts so it provides working lunch to the customers. Lunchtime is the chance to refuel and clear ones head. Premier Inn provides sandwiches, which is served in the meeting room or in the business lounge. It’s just the decision of the customer where to serve and Premier Inn is ready to serve the customers anywhere. Alternatively there are restaurants where one can eat after their work.

Located everywhere:

Premier Inn is the brand that has over 500 hotels all over UK and Ireland. This means that Premier Inn hotels are located in everywhere in UK. They can be found in the most of the cities and towns of UK. Premier Inn is also found close to many popular tourist areas. They are also found in seaside towns and airports. They are also along with the major roads. All these hotels have restaurant or bar onsite. They serve freshly prepared breakfast, lunch and dinner as well as refreshments. Drinks are heart of Premier Inn and Whitbread.

Details of Foods and Drinks Offered By Premier Inn to Its Customers:

Premier Inn meal:

Cooked Breakfast Selection

Premium Pork Sausages – Succulent and meaty, seasoned with nutmeg and sage

Vegetarian Sausages – Made with sautéed leek Back Bacon

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Eggs – Freshly scrambled, fried, poached or boiled

Continental Breakfast Selection

Kellogg’s Cereals – Soya, a non-dairy alternative to milk is available on request

Granola Creations – Granola cereal with your choice of yoghurt, dried fruit and fresh fruit salad toppings

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Porridge – Please order from a member of our breakfast team

Bloomer Bread – Thick sliced white and malted wheat

Croissants – Freshly baked

Muffins – Blueberry and Double Chocolate

Fresh Fruit Salad – A refreshing mix of red and green sliced apples, pineapple, grapes and orange segments

Can You Suggest Paper Topics?

Sure! Need ideas? We’ll pitch topics based on your subject and interests—catchy and doable. Pick one, and we’ll run with it, or tweak it together.

YeoValley Organic Yoghurts – Pro biotic and suitable for vegetarians

Twinning Teas – Everyday, Decaffeinated, Lemon & Ginger, Peppermint, Blackcurrant, Ginseng &Vanilla, Camomile and Green Tea

Chilled Fruit Juices – Orange, Apple and Pomegranate juice drink

http://www.premierinn.com/en/admin/restaurants/brands/Table_Table.pdf.bodyrestaurantinfo.Single.PackageBreakfastMenuPdfFile.tmp/PackageBreakfastMenu.pdf

Premier Inn meal dinner:

Starters

Seasonal Soups: Made from seasonal vegetables. Served with a chunk of tiger bread

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Prawn Cocktail:

Served on crisp salad leaves with tomato, cucumber, a classic Marie Rose sauce and brown bread

Chicken & Pepper Skewers

Succulent chicken breast and mixed pepper skewers, served with your choice of either:

• Smoky Chilli BBQ Sauce

• Blue Cheese & Jalapeño Sauce

Garlic & Herb Breaded Mushrooms

Great for dipping in garlic mayonnaise and BBQ sauce

Mains

Matured Rump Steak

Served with watercress, roasted cherry tomatoes, a fl at mushroom and chunky chips

Rope-grown Scottish Mussels

Can You Provide Outlines First?

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In a creamy white wine sauce with a chunk of tiger bread and your choice of chunky chips or mixed salad

Spinach & Ricotta Ravioli (v)

Ravioli smothered in a rich tomato sauce, topped with fresh rocket and cheese shavings. Served with a chunk of tiger bread and a mixed salad

Chicken Fajitas

Strips of pepper, onion and chicken breast in Cajun spices. Served with warm tortillas, guacamole, sour cream, tomato salsa and grated Cheddar cheese

Lamb, Chicken Breast or Beef Burger

Served in a sesame seed bun, with chunky chips, coleslaw and your choice of topping:

• BBQ Topping: Battered whole onion rings and BBQ sauce

• New Yorker Topping: A rasher of back bacon and grated Cheddar cheese

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• Swiss Topping: Sautéed mushrooms and grated Cheddar cheese

• Smothered Topping: A rasher of back bacon, grated Cheddar cheese and BBQ sauce

• Spicy Blue Topping: Blue cheese & jalapeño sauce

• Texican Topping: Cajun spiced vegetables

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Premier Inn kids Meal:

Starters

Nachos Covered in melted Cheddar cheese and served with dipping pots of mayonnaise and tomato salsa

Potato Wedges

Covered in melted Cheddar cheese and served with dipping pots of mayonnaise and tomato salsa

Garlic Bread Two slices of garlic bread

Dessert: available for children up to the age of 10

Fondue

Banana pieces and Belgian waffle e served with a dipping pot of either warm toffee or chocolate flavour fudge sauce

How Do You Handle Long-Term Projects?

We break it down—delivering each part on time with consistent quality. From proposals to final drafts, we’re with you all the way.

Mini Chocolate Indulgence

Belgian chocolate truffle ice-cream, chocolate brownies and marshmallows topped with a whip of cream, chocolate crunch and chocolate flavour fudge sauce

Ice Cream

Made in the Chiltern Hills from a blend of milk from Jersey cows and double cream. Vanilla ice cream served with a crispy wafer and your choice of one of the following sauces, strawberry, toffee or chocolate flavour fudge sauce

Jelly and Ice Cream

Strawberry jelly and vanilla ice cream

Fruit Salad

Fresh seasonal fruit salad with vanilla ice cream

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Chicken Dinner

Half a grilled chicken breast served with mash, roast potatoes, carrots, a Yorkshire pudding, garden peas and gravy

Chicken Nuggets

Six chicken nuggets made with chicken breast, served with chips and garden peas

Spaghetti Bolognese

Topped with Cheddar cheese and served with a slice of garlic bread

Beef Burger

Beef burger in a sesame seed bun, served with chips and baked beans

Cheese and Bacon Burger

Beef burger topped with Cheddar cheese and bacon, in a sesame seed bun. Served with chips and baked beans

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Fish and Chips

Half a portion of hand-battered fish served with chips and garden peas

Minced Beef & Onion Pie

Served with chips, garden peas and gravy

Chicken Wrap

Two soft tortillas, strips of grilled chicken breast, slices of red pepper and cucumber, grated Cheddar cheese and tomato salsa

Vegetarian Wrap (v)

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Two soft tortillas, slices of red pepper and cucumber, carrot, cabbage, onion, grated Cheddar cheese and tomato salsa

Veggie Sausages and Mash (v)

Two Quorn sausages served with mash, corn on the cob, a Yorkshire pudding and gravy

Create Your Own Pizza

Marguerite pizza with your choice of two of the following toppings:

• Ham

• Bacon

• Pineapple

• Mushrooms

Chicken Curry

A mild and tasty curry. Chicken breast pieces in a creamy korma sauce, served with basmati rice

Tomato Pasta

Penne pasta in a tomato sauce, sprinkled with Cheddar cheese and served with a slice of garlic bread

http://www.premierinn.com/en/admin/restaurants/brands/Table_Table.pdf.bodyrestaurantinfo.Single.OptMenu1MenuPdfFile.tmp/OptionalMenu1.pdf

Premier Inn drinks:

Soft Drinks-

Draught – Pepsi, Diet Pepsi, R Whites Lemonade

Bottle – Coca Cola and Diet Coke

J20 – Orange & Passion fruit, Apple & Mango, Apple & Blueberry, Apple & Raspberry or Grape & Kiwi flavour

Orange Juice or Apple Juice

Strathmore Still Water 330ml or 1 Litre

Strathmore Sparkling Water 330ml or 1 Litre

Robinsons Fruit Shoot Intensely fruity, low sugar, juice drink. Available in Apple & Blackcurrant or Orange flavour

Robinsons Fruit Shoot H2O

Spring water drink with natural fruit flavours. Choose from Blackcurrant or Orange flavour

Capri Sun Orange juice drink

Liqueur Coffees:

After your meal, enjoy a Costa Coffee with your choice of spirit

• Bailey’s Irish Cream

• The Famous Grouse Whisky

• Lamb’s Navy Rum

• Courvoisier VS Cognac

• Disaronno Amaretto

• Cointreau

Costa Coffee Solo Doppio

Espresso Short, strong and black

Espresso Macchiato

Espresso with a dash of frothed milk

Primo Medium

Regular Large

Cappuccino

Espresso topped with steamed, frothed milk and a sprinkling of chocolate

Cafe Latte

Espresso with steamed milk

Americano Espresso with hot water

Mocha

Espresso with chocolate, topped with steamed, frothed milk and a sprinkling of chocolate

Hot Chocolate

Steamed milk and chocolate

Hot Chocolate Deluxe

Steamed milk and chocolate, marshmallows and a whip of cream

Freshly Brewed Tea

A refreshing blend of the finest tea.

White

Pinot Grigio, Corte Vigna, Italy

The ever popular dry, light and refreshing Pinot

Chardonnay, Blossom Hill, USA A lighter style Chardonnay – easy to drink, with melon and apple aromas and a hint of vanilla 13.5% ABV

Medium, Kendermanns, Germany

Popular, soft, fruity medium style white, lower in alcohol

Sauvignon Blanc, Montana, New Zealand

Classic Kiwi style with amazing zingy gooseberry fruit flavours

Semillon Chardonnay, Broken Earth, Australia

A great value, medium bodied, dry white with tropical fruit flavours

Sauvignon Blanc, Antares, Chile

A light, dry, crisp, delicious Sauvignon with refreshing fruit flavours

House White, Pearly Bay, South Africa A good all rounder, easy to drink, full flavoured blend of Chenin and Chardonnay Chenin Blanc, Tipas, Argentina

A light, juicy, fresh and fruity dry white

Rosé

Medium Dry Rosé, Pinot Grigio, Italy Fruity, medium dry rosé made from Italy’s most famous grape variety

White Grenache, Gallo Family Vineyards, USA

A soft, fruity rosé that’s perfect for lovers of medium style wines

House Rosé, Broken Earth, Australia

A dry full flavoured rosé packed with raspberry fruits

Red

Rioja, Campo Viejo Crianza, Spain

Velvety smooth red with lovely mulberry fruit flavours

Pinot age Shiraz, Leopard’s Leap, South Africa

A big, bold, smooth and spicy favourite

Merlot, Blossom Hill, USA One of California’s most popular medium bodied juicy reds

Pinot Noir, Cono Sur, Chile A quality, smooth Pinot with delicious strawberry and raspberry fruit flavours 14% ABV

Shiraz Cabernet, Broken Earth, Australia A great value, smooth, spicy medium bodied red 13.5% ABV

Cabernet Sauvignon, Hardy’s VR, Australia Medium bodied with rich blackcurrant fruit flavours 13.5% ABV

House Red, Vita, Italy

A soft, easy drinking, fruity blend of Merlot and Cabernet grapes 12% ABV, Sparkling Wine and Champagne Bottle

Sparkling Rosé, Marquis de la Cour, France: Dry, fruity and deliciously refreshing 12% ABV

Sparkling Rosé, Jacob’s Creek, Australia: A refreshing, fruity sparkler. Perfect for that everyday treat 11.5% ABV

Cava, Campo Viejo, Spain: Great quality Cava, dry but very fruity 11.5% ABV

Champagne, Heidsieck Monopole Blue Top, France: Full, fruity, smooth and lively. Ideal as an aperitif

http://www.premierinn.com/en/adm:in/restaurants/brands/Table_Table.pdf.bodyrestaurantinfo.Single.OptMenu2MenuPdfFile.tmp/OptionalMenu2.pdf

From customer service to food provided Premier Inn seems to be the best hotel chain in UK. Now let’s see what the Premier Inn does in the context of privacy. Privacy is the most important factor. Every organisation or brand must have privacy policies so that they can be the ranked top. Even though having the best customer services and other facilities if any brand doesn’t pay any attention to the privacy of the customer then the brand can’t be ranked top because it’s missing the great part of customer service, privacy.

Privacy strategy of Premier Inn while booking the hotel room online:

Premier Inn is always aware of the right to privacy to every customer who visits its hotels and its official websites. General privacy policies include the information to identify the person, and the rights of customers to verify and amend the information. Premier Inn handles information in compliance with UK Data Protection Act (1998). Premier Inn collects title, first name, surname, address, email address, telephone number and credit card details of the customer. Additionally it also collects the information of the guest accompanying the booker. This is to ensure that Premier Inn identifies the customer on arrival, in checking in and out as well. Premier Inn never shares the information with the third parties. Rights of customer are also preserved by the Premier Inn that means customer can amend or cancel their bookings online as well.

Security of the customer is the most:

Security is the most essential factor to determine whether the hotel is good enough to stay or not. Though UK is one of the safest places in world still the security matters. Premier Inn is very much conscious about the security of customer. There is 24 hour CCTV operation in all the premises of the Premier Inn. There is CCTV operation in corridor of the Premier Inn as well. There is always 24 hour service in the reception. Fire alarms are available for the detection of the fire in the hotel. These fire alarms are tested every week to ensure that they are functioning properly. Security personals are also available in the hotel for 24 hours.

Premier Inn going worldwide:

Not only this many new Premier Inn hotels are being opened in UK as well as the Premier Inn is expanding internationally too. Premier Inn has new hotels complete with refreshing top pool, bars and restaurants in Dubai. And Premier Inn has started its business in India too. It has got a hotel in Bangalore in India.

Fig: Premier Inn hotel in Bangalore, India

Premier Inn from the business point of view:-

70% of total income of Whitbread is because of Premier Inn. Total sales at Premier Inn are up 4.7 percent to £629.8 million (2008/9: £601.5 million) .According to the Whibread group, Premier Inn outperformed its competitors during 2009/10. “We set out a commercial action plan to reinforce our status as the preferred hotel brand for corporate travellers and aggressively target leisure customers. We are pleased to report good progress on all fronts,” said the company.

The group shared that in 2009/10, it set out a commercial action plan for Hotels and Restaurants, to build on its competitive edge for the business market and aggressively target leisure customers.

As per Whitbread’s short and medium term growth plans, Premier Inn is to increase room numbers in 2010/11 by over 2,500 rooms (+6 percent) and target a 32 percent increase to 55,000 rooms in the UK by the end of 2014/15, as well as international expansion.

The Budget Hotel Market has nine key players which, in addition to Premier Inn include Travelodge, Jury’s Inn, Holiday Inn Express, Easy Hotel, Comfort Inn, Days Inn, Ibis and Innkeeper’s Lodge. The development of the budget sector, led by Premier Inn, continues to grow. Market value of Premier Inn is absolutely high at the moment. Its market values are high above in the sky. There might be any hotel companies as successful as Premier Inn at the moment. It is estimated that every night about 75,000 guests sleep in the rooms of Premier Inn.

Business and Customer services go side by side together in Premier Inn:

Premier Inn is the brand name that features en-suite bathrooms, TV with Free view, and Wi-Fi internet access .Premier Inn has given its customer a great offer known as ‘Good Night Guarantee’, a money-back ‘Good Night Guarantee’ .Premier Inn also promises of a good quality room, comfortable surroundings and friendly service. All Premier Inns feature a bar and restaurant serving dinner, drinks and Premier Inn’s renowned ‘All you can eat’ cooked breakfast. Business is the great point at this age. Even in the point of business Premier Inn respects the rights and needs of people. So that Premier Inn offers a Business Account for business travellers, a unique expense management solution. This allows companies to control spend more effectively. In 2008 Premier Inn introduced self check-in Kiosks to a number of hotels, reducing check-in time to less than one minute, which has proved to be particularly popular with business guests.

Achievements

Premier Inn has won many prizes these past years. It was difficult for Premier Inn to establish in the market because they had to compete with established brand Travel Lodge. Premier Inn was awarded as Best Budget Hotel at the Business Traveller Awards 2008. Premier Inn was also voted as the most leading company in the JD Power European Economy Hotel Guest Satisfaction Survey 2008 and 2009. Premier Inn was also recognised as the BDRC British Hotel Guest Survey Most Improved Brand 2008.It was the winner of the Holiday Check Awards in the year 2008. It was also recognised as the Best Business Hotel Chain at the Business Travel World Awards 2008 and 2009. Premier Inn also received the Leisure and Tourism Award at the Customer Satisfaction Awards Which was given by the Institute of Customer Service. Premier Inn supports Water Aid. In December 2008, Premier Inn opened its first ‘green’ hotel in Tamworth, Staffordshire. This hotel has potential to decrease energy usage by 80 percent. The technologies used in the hotel take radically different approaches to ventilation, heating, cooling and water wastage. Premier Inn has been voted as the leading economy hotel brand in 2010 in JD power European Economy Hotel Guest Satisfaction survey. It is the third consecutive year that premier Inn has ranked highest. Similarly Premier Inn has won three awards at The British Travel Awards in 2010. Premier Inn won ‘Hotel Chain of the year’ award beating Warner Leisure hotels and Holiday Inn. Similarly it also won ‘Best Business hotel’ beating Hilton and Marriot. It also won ‘Best Leisure Hotel’ beating Holiday Inn and Marriot. Premier Inn also wins the best hotel website at Travolution awards in 2010. Premier beat jumeriah.com, elcid.com, elconresot.com and thewithotel.com to win this award.

Recent Developments

In 2009 Premier Inn launched ‘Premier Offers’ – a £29 special rate for leisure and business guests. To date, two million rooms have been released at £29 with the promotion set to continue in 2010. Premier Inn has also launched a new look website at www.premierinn.com with more hotel details, easier booking, interactive maps and increased functionality. At the end of 2009, Premier Inn’s parent company, Whitbread, announced that it plans, by 2020, to reduce its CO2 emissions by 26 per cent. This is the company’s first statement of intent on carbon reduction and will form an important part of its `Good Together’ corporate sustainability strategy. At the same time, Whitbread reported that from 2007 to 2009, the company improved its carbon efficiency by four per cent which is equivalent to saving 8,562 tonnes of CO2 or taking 2,446 cars off the road. In recognition of this achievement, Whitbread has been awarded the Carbon Trust Standard which is the world’s first award that requires organisations to measure manage and reduce their carbon footprint and make real reductions year-on-year. Premier Inn has launched its first hotel in India and at the end of 2009 and announced plans to open nine further hotels in India in the next five years. It aims to capitalise on the country’s developing business traveller market. Currently there are a limited number of budget hotel brands in India so this represents a good opportunity for Premier Inn, with its strong hotel model.

ANALYSIS AND REAULTS:

Premier Inn has been providing great room services to the customer. Premier Inn has given the money back guarantee if the customer isn’t satisfied with the room services. But still Premier Inn is unable to provide the smoking rooms as many of the hotels in present do. Even though it is good in the security point of view still this can be one of the factors that can increase the number of regular customers and help in the business.

Premier Inn has got lots of varieties of food available to serve to its customers but still it’s lacking something. Premier Inn is not being able to provide specific foods to the specific illness like diabetics, pressure, etc. Similarly Premier Inn food menu is unable to provide food menu in accordance to the religion. Muslims eat Halal while Christians don’t. This means that Premier Inn is lacking in this field as well. Now Premier Inn has been able to provide drinks of different region but it hasn’t been able to provide food of whole over the world. At this period of time one hotel can’t only think of providing English food to the customers because people from whole over the world come to visit UK. But premier Inn is unable to provide the specific regional foods to the customers. Now though Premier Inn has some of vegetarian foods in its menu but it hasn’t been able to provide specific vegetarian food menus to the customers. Premier Inn isn’t being able to provide varieties of food as it does with its rooms. That’s why Premier Inn is unable to guarantee in its food as it does in its rooms.

CONCLUSION AND RECCOMENDATIONS:

Even though Premier Inn lacks in some aspects it can be determined as the top hotel chain company in UK but still it is not perfect. If it can adopt the measures mentioned above I believe that it can be the perfect hotel chain in UK.

ACKNOWLEDGEMENT:

I would like to thank all those people who helped me out throughout this project. My deep

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