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Posted: March 21st, 2021
Northeastern MKTG 351 Microsoft Word – Sp16_MKTG351_FinalExam.docx
Microsoft Word - Sp16_MKTG351_FinalExam.docxConsumer Behaviour course Answer the following questions in approximately 200 words each. These topics have been covered during the course; no external references are required. Please use formal language in your responses and check for grammar/typos1. What is motivation, and why is it important in the study of consumer behavior? Can motives be measured, and if so, how? [10 pts]2. Attitudes are usually considered to lead to behavior. However, in some cases a behavior may change an attitude. Explain the theories behind this phenomenon. [10 pts]3. How can innovations be described in terms of degree of newness (i.e. product oriented types)? Why do some innovations get accepted more than others? Illustrate with examples. [10 pts]4. What is social class? How can you determine if someone is from a certain social class? [10 pts]
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