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Posted: April 9th, 2021
Need communications help with an ad campaign research
Question description
Identify an ad campaign of
your own interest and research its effectiveness. It can be a political
campaign or a campaign for a product.
Develop a set of research measures
that would successfully determine the effectiveness of the ad campaign from
your point of view.
Explain the validity and reliability of
your measures.
Describe your sample (who would be asked to
respond to the questions you develop).
Describe your sampling method.
Justify your decision
for selecting this sampling method.
Describe your calculated sample size
and show your calculations.
Describe your sampling frame and
why you have chosen this sampling frame.
Explain descriptive and
inferential statistics (Chapter 7)
and how they would be used to summarize and generalize your research data.
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