Vitasoy International Holdings Limited (Vitasoy) is a Hong Kong-based manufacturer and distributor of non-carbonated food and beverage as a leading position which began in 1940 and with product facilities in 5 countries; Hong Kong, Mainland China, United States, Australia and Singapore and product sell in more than 40 throughout the world. Vitasoy is renowned with […]
Market research is the systematic identification, collection, analysis and distribution of information for the purpose of knowledge development and decision making. Companies carry out market research for different purposes and they use different methods in doing so depending on the situation or circumstances at a given period. The methods of market research are primary research […]
Nowadays, society is reaching to knowledge economy. Many companies around the world had the developed strategies and set goals about a particular knowledge economy. Therefore, the management of knowledge was very high evaluation as well as big investment. Knowledge Management (KM) can be defined as the collection of processes that govern the creation, dissemination and […]
Marketing Project Report covers in detail the history and background of Warid Telecom Private Limited, Mission Statement, Vision, Warid Telecom’s brand values, Pakistan Demographics, Pakistan Cellular Market, Warid Coverage Zone, Warid Services, Pre-paid Advantages, Post-Paid Value, Sales Objectives, Sales Vision, Sales Strategy, Sales Targets, Warid Network and Coverage, SWOT Analysis, What is SWOT Analysis, SWOT […]
The aim of this research is to disclose the challenges and progress being made by Virgin and the marketing process and other crucial means leading to their progress. In order to complete this analysis, the adoption of strategic planning and marketing tool is crucial. Additional research for this report was completed through visiting Virgin’s online […]
The broad area of interest in this report is “The importance of Service Quality in Disneyland”. Disney’s theme park, Disneyland is chosen as a case study, to understand and examine the importance of service quality. The location chosen for qualitative research is Anaheim, California. The reason being, it is the first Disneyland and the only […]
INTRODUCTION When individuals or organizations face critical situations where crucial decisions have to be made pertaining to the desired objective that has already been defined/identified, they need methods by which to analyse their current position and to find out ways to achieve their goals by overcoming the problems. But how can individuals/organizations carry out such […]
1. Introduction Since its foundation in 1966 by merging of three British companies, Bush Boake Allen had been outstanding and known to one of the leading firms in the flavor and fragrance industry. The firm seemed to be in a stable industry as such food and fragrance are closely associated with people’s daily life. However, […]
Introduction The topic here selected is “Brand positioning of McDonalds in UAE”. For any company, its Brand image is its most valuable asset. Brand Positioning is a marketing term which means that how the company wants its customers to think about itself. We know that Mc. Donald’s is one of the most successful brands on […]
I.Products Boneless Bangus Boneless Bangus also known as “Daing na bangus” was one of the famous foods in the Philippines and it is one of the delicious and nutritious foods loved by most Filipinos. Fish like bangus contains proteins, fats, vitamins, calcium and iodine that is needed by our body towards a good and a […]
