Gillette is considered as the first choice of both male and females. Both genders 16 years of age or above are the target market for Gillettes shaving products. The brand marks its success to a passion for innovation and new product development. The Gillette Company was established in 1901 and then acquired by Procter and […]
Date: February 14th, 2025
In early 90’s Tesco faced a stiff competition from various other retailers in the industry and thus its revenues showed a downfall. At that point Tesco could not differentiate itself from the other competitors. Later under the leadership of then CEO Ian Mac Laurin it went through an image makeover, and acquired other retailing outlets […]
Date: February 14th, 2025
Objectives are goals that a firm sets itself for the next three or five years. They have a timescale, they must be measurable and they must contribute to the business achieving its aims. The core objective of Tesco is to establish value for customers in order to gain their lifetime loyalty. Tesco’s success depends on their […]
Date: February 13th, 2025
Now the market has started to change and people has stopped eating at home they prefer to get easy and quick food that’s the reason why the fast food chain restaurant is the fastest growing industry in the world at present. Talking about McDonald’s “which started in the US in 1948 by two brothers, Dick […]
Date: February 13th, 2025
Sales promotion is one of the most important strategies that marketers are focusing nowadays and also it is one of the most important techniques in the marketing mix. Sales promotions are increasing day by day thanks to the rough competition and other developments that are taken place in the world as globalization and technological developments. […]
Date: February 12th, 2025
Breakfast, defined as the first meal of a day, has become a common diet of Americans since the rise of human civilization. 10,000 years ago Neolithic farmers learnt how to cultivate and so they created first a steady food supply. Romans revolutionized the first meal with a cereal version which has dominated the world since […]
Date: February 12th, 2025
The author will discuss about the customer satisfaction and importance of customer services in this chapter. Customer satisfaction is important in any business. The author will explore the customer satisfaction and services provided by Harvey Norman. Customer satisfaction is an experience by consumer and the customer’s perception about the company. The research can help the […]
Date: February 12th, 2025
Refers Google, everyone must familiar with, because in the last decades, it influenced or changed people life and created a miracle in media industry. “Do you Google today?” I promise most of you will say yes. Google, already become a verb rather than a noun; Google already become a necessity in people’s life. It was […]
Date: February 12th, 2025
This research work takes insight into the modes of market entry as how companies can adopt different strategies in order to enter into international market. Different modes like contingency approach, mergers, acquisitions, incremental internationalisation etc will be discussed. Then the next step would be the barriers that impact the process of internationalisation. The two most […]
Date: February 11th, 2025
Introduction¼š As a global marketing manager of Topshop, it is very necessary to think about expanding its global marketing. China is a good choice as it owns a large number of persons. And, alongside changing lifestyles and income growth, China’s fashion retail market is booming (Reuters, 2007[Online]). For Topshop, it means many potential customers. But, […]
Date: February 11th, 2025
