ABSTRACT In this paper, an attempt has been made to examine the financial performance of two leading FMCG companies in India – NIRMA LTD. and DABUR INDIA, over a period of FIVE years (2006-07 to 2010-11). FMCG sector in India has been experiencing a phenomenal pace of growth since last decade, thanks to increasing consumer […]
Date: February 20th, 2025
Previous to the merger Daimler-Benz had a clear generic strategy of ‘Differentiation’. This differentiation represented uniqueness, something which customers were prepared to pay high prices for (Porter, 1985). The most well-known division of Daimler-Benz was perhaps Mercedes that showed differentiation through ‘design or brand image’. Contrastingly, Chrysler had a main generic strategy of ‘cost leadership’ […]
Date: February 20th, 2025
In the current easy we will described the high involvement product – a good food, and the low involvement product – a household cleaning product. The good food can be considered a high involvement product because it is extremely important to ensure that a person eats healthy food. When I choose the food, I am […]
Date: February 19th, 2025
M.S soap (ptv)deals in the manufacturing of quality beauty soap. It introduces innovation in the beauty soap in Bangladesh market. The innovation is introduced after identifying the consumer needs and problems. The name of this innovative soap is “MAGNUM”. In order to identify the need of the consumer market a market survey was conducted for […]
Date: February 19th, 2025
Amway is an abbreviation for American Way and it is is one of the worlds largest direct selling company that include in one of the top 10 performing by impressive indicators. Amway founded at 1976 by Rich DeVos and Jay Van Andel. (Amway) Amway now operates in over 97 countries up-to-date around the world included […]
Date: February 19th, 2025
In this essay we are going to study about the international strategy of Coca-Cola Company using the IR framework for the Indian market. Coca-Cola Company is world known organisation. The growing market around the world mostly depends upon the technologies, knowledge and integration of market, it clearly demonstrates the flow of knowledge, services, goods and […]
Date: February 19th, 2025
Apple is committed to bringing the best personal computing experience to student, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings. Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital […]
Date: February 18th, 2025
In Hilton Pharma supply chain is a customer satisfaction operation which starts with customer and end with customer. In Hilton Pharma supply chain concept is customer oriented; customer has need that need generate demand and against that demand material management derives in which they do forecasting than after that operation starts with planning than procurement […]
Date: February 18th, 2025
Country Road is an Australian based company in the business of designing and retailing a wide range of products, from apparel to homeware and related accessories. It operates all across Australia, New Zealand and South Africa, through an excess of 60 retail outlets and 80 concession outlets. The Company employs more than 2000 personnel and […]
Date: February 18th, 2025
For the purposes of this report a ‘smoothie’ will be defined as ‘a drink that is made with pure crushed fruit, but which may also include a small amount of fruit juice or purée, yogurt, milk or soymilk, and is smooth in texture (Mintel, 2010). 1.2 The UK Smoothie Market Although the ‘smoothies’ market in […]
Date: February 17th, 2025
