Absolut Vodka is one of the world’s selling premium spirits brands and achieved sales of 10.7 million nine-liter cases in 2007. Every bottle of Absolut Vodka is produced in Ahus, southern Sweden. Although the brand is the largest premium vodka selling in 126 countries, its market share is threatened by the constant growth of Bacardi […]
Date: March 5th, 2025
Jump to: Motorola’s Current Situation | Motorola’s Competition and Customer Loyalty | SWOT Analysis | Porter’s 5 Forces | Case Study Findings | Recommendations and Conclusion MOTOROLA CASE STUDY This study aims to analyze and critically discuss the marketing strategy of Motorola with perspective of the UK mobile phone market. The study will analyse and […]
Date: March 4th, 2025
Market segmentation can be defined as the process of breaking down the total market for a product or service into distinct sub-groups or segments where each segment may conceivably represent a separate target market to be reached with a distinctive marketing mix. Segmentation and the subsequent strategies of targeting and positioning start by recognizing that […]
Date: March 4th, 2025
Abstract Globalisation has become an increasingly important phenomenon that has given firms way to be internationalised. Globalization as a foundation for adopting global strategies has during recent years been given scant attention. The importance of multinational companies cannot be overlooked with globalisation in the back of the mind. Firms are constantly adopting global strategies so […]
Date: March 2nd, 2025
“Suggest some of the particular cautions that an individual from a high context culture should bear in mind when dealing with someone from a low context culture. Do the same for a low to high context culture situation.” Culture is a shared, learned, symbolic system of values, beliefs and attitudes that shapes and influences perception […]
Date: February 28th, 2025
Maruti Suzuki India Limited (MSIL) is a passenger car company. The Company is very busy in the business of manufacturing, purchase and sale of motor vehicles and auto mobile spare parts. It includes various activities like Company facilitation of pre-owned car sales, fleet management and car financing. The Company is a subsidiary of Suzuki Motor […]
Date: February 27th, 2025
Introduction This paper is a comprehensive examination of the task of Marketing Information Systems and how market research can be incorporated into multinational marketing programs and how it can affect decision making within the organisation. In order to do so, this paper aims to address this concept by identifying key concepts and trends from a […]
Date: February 27th, 2025
Jerry and Janie Murrell opened their first burger establishment, Five Guys Burgers and Fries, in 1986. The Murrell family has a very simple business philosophy that has worked for them for years. Make great burgers, make great fries and don’t cut corners (Welch, 2010). If you’re going to sell hamburgers and french fries in a […]
Date: February 26th, 2025
Introduction: Etisalat Egypt, a subsidiary of the Etisalat U.A.E which is the only provider of telecommunication services in the UAE right from its inception in 1976 until the recent past when Du arrived into the market in 2007. Etisalat backs in itself the credit as first 3.5G network provider in the Egypt. The network operator […]
Date: February 26th, 2025
According to The Nibble’s 2008 food trends, the magazine about gourmet foods and specialty foods, green-produced food and organic food are become worldwide food trend. Healthy, nature and environmentally friendly products are become important factors of choosing fast moving consumer goods. (The Nibble 2008) ThreeSixty was founded in 2006 at Hong Kong. It is Asia’s […]
Date: February 26th, 2025
