Marketing

Hotel Industry E-Marketing

Hotel Industry E-Marketing E-marketing is the new trend of marketing extensively acquiring by hotel industry. The traditional marketing strategy of hotel industry now not performing very well. In place e-marketing is taking the drivers seat. The purpose of the research What Citation Styles Can You Use for My Essay?Students often ask, “Can you write my […]

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Date: January 1st, 1970

Multi level marketing (MLM)

Chapter 2 Literature Review         This chapter of the dissertation presents the important concept of Multi Level Marketing (MLM). They include an overview and definitions of Multi Level Marketing. 2.1 An overview of Multi Level Marketing Firstly, Multi Level Marketing was a legitimate business, which provided a way for small companies to get their unique products […]

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Date: January 1st, 1970

Analysis of Software product marketing at Oracle

Introduction Oracle provides the world’s most complete, open, and integrated business software and hardware systems, with more than 370,000 customers including 100 of the Fortune 100 representing a variety of sizes and industries in more than 145 countries around the globe. Oracle works in vision “Transform Your Business Systems and Drive Success”. This vision helps […]

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Date: January 1st, 1970

The Existing Promotional Mix Help Wrigleys

The introduction introduces about the Wrigley, history of Wrigley and background of Wrigley. It establishes the aim of this report as formulation of a product line mix strategies to increase sales in Mumbai. The William Wrigley Jr. Company was founded on April 1, 1891 originally selling products such as soap and baking powder. In 1892, […]

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Date: January 1st, 1970

A Clothing Retail Store In Andhra Pradesh

Introduction It is situated in southern coast of India and its capital is Hyderabad. Telugu is the official language and kuchipudi is the state dance of Andhra Pradesh Name of the store:- SHINNING STAR STORE Description of clothing retail store Cloth retailing is one of the top retailers in India because fashion has become very […]

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Date: January 1st, 1970

Standard Chartered Bank

Introduction Business environment is very dynamic and it is influential to the strategic marketing and corporate strategy of all the organizations operating in the business world. It is crucial for organizations to devise marketing strategies and corporate strategies after analyzing the external environment effectively and efficiently. Any mistake or ignorance in analysis of external environment […]

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Date: January 1st, 1970

Current Situation Analysis Of Old Town

The Old Town white coffee company is my research project. As we know the Old Town white coffee company is the largest chain restaurant in Malaysia. The OLDTOWN brand has evolved and crosses over into the food and beverage business in the form of the retail chain of OLDTOWN F&B Outlets (oldtown company, 2011). According […]

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Date: January 1st, 1970

Impact Of Tata Nano On Automobile Industry

The origin of automobile is not certain. In this section of automobile history, we will only discuss about the phases of automobile in the development and modernisation process since the first car was shipped to India. We will start automotive history from this point of time. The automobile industry has changed the way people live […]

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Date: January 1st, 1970

Model Of Virgin Brand Architecture

What makes us so desire for a certain brand? The brand is visual appeal that catches customers’ eyes and convinces them to spend more money on it. Murphy. J (1987) said that brands are considered by the corporations as the invisible assets for them. A good brand is more than that. It touches customers’ emotions. […]

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Date: January 1st, 1970

Customer retention at McDonalds

In the previous chapter, the researcher explains the strategy to conduct the research. First of all I have mentioned the data collection methods used in order to complete the research. After that I highlight and explain the methods selected and finally explain how those methods are implemented. In this chapter, I am going to mention […]

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Date: January 1st, 1970