INTRODUCTION: Apple Computer, Inc. was created by Steve Jobs and Steve Wozniak in April 1976. It started as a computer software and hardware manufacturer. Apple Computer, Inc. is famous for having one of the largest and most loyal customer bases that have helped to make concrete consistent growth for the company. In 2007 Apple […]
Date: January 1st, 1970
Nokia Corporation is a Multinational communication and information technology corporation headquartered in Keilaniemi, Espoo, Finland. The Nokia Corporation is engaged in manufacturing of mobile phones and portable IT devices. Nokia has sales in more than 150 countries also 123000 employees in 120 countries and is the world’s second largest manufacturer of mobile phones after Samsung. […]
Date: January 1st, 1970
You are newly appointed as a Marketing Manager of a Pizza Hut restaurant. You are required by the Managing director to identify the following to improve its market share. You are required to use the company and the product of your choice for this assignment. A SWOT analysis is a term used to describe a […]
Date: January 1st, 1970
Marketing has often been defined in terms of satisfying customers needs and wants. Critics however maintain that marketing goes beyond that and creates needs and wants that did not exist before, According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need. Marketing […]
Date: January 1st, 1970
London Biscuits Berhad (LBB) Group is a home grown Malaysia company owned by the Liew family which manufacturing confectionary under four main categories: cakes, candies, wafers and snacks. The main philosophy of the company is hinges on manufacturing and marketing cakes and snack food which score high in terms of product safety and quality. The […]
Date: January 1st, 1970
This choice can concern the working of the organization or else its strategy. In this case, we are interested in Nike Inc. and so we are going to examine some operational aspects of Planning and Control of Nike production. Nike, Inc. is the market’s leading supplier of athletic shoes and apparel and a leading manufacturer […]
Date: January 1st, 1970
The purpose of this report is to develop a new product to help our customers to clean and sweep their home easily and it will greatly reduce the chance of getting injury in the home accident! This report also recommends the marketing strategy and design a marketing-mix programme for introducing this new product, so that […]
Date: January 1st, 1970
Porters five competitive forces model helps in accessing where the power lies in a business situation which also known as the framework for industry analysis and business strategy development. Porter’s Model is actually a business strategy tool that helps in analyzing the attractiveness in an industry structure. Attractiveness in this context refers to the overall industry profitability. For an unattractive […]
Date: January 1st, 1970
Posits that, as the pace of change has accelerated rapidly and created unprecedented uncertainty in the markets of this decade, many companies have needed to dispense with existing, once reliable, practices in order to remain competitive. Suggests that the efficacy of one particular marketing tool, the product life cycle model, has been questioned, by various […]
Date: January 1st, 1970
For any business excellent customer service is the income. Bringing back the customers is the best customer service. And in relation send them away pleased – happy enough to pass encouraging criticism about the business alongside others, who may perhaps then attempt the merchandise or service you recommend for them and in turn into repeat […]
Date: January 1st, 1970
