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Posted: January 16th, 2023
Marketing Product Assessment (easy), marketing homework help
Question description
Explain how the marketers of the XBOX 1 create loyalty by creating value for customers. Explicitly, relate to how VALUE is created by the XBOX 1, how value is captured, and how Microsoft seems to perceive customer value and customer expectations.
For the XBOX 1, discuss whether customers' expectations are often met and whether customers are satisfied with the console they purchase. Additionally, discuss whether product loyalty is fostered and how it appears to be measured. Does product satisfaction in this instance appear to lead to product loyalty. Why or why not?
Discuss how Microsoft attempts to create a COMPETITIVE ADVANTAGE. How does CUSTOMER LIFETIME VALUE for the XBOX 1 be computed and how would you initiate a CRM system for the business that produces the XBOX 1 if does not appear to have one? If it obviously has a CRM, explain how you perceive that it operates.
Discuss what you perceive to be the core competencies of Microsoft, how those competences are acquired, and how those core competencies relate to the creation of customer value.
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