Posted: December 26th, 2023

Marketing plan, journal entry help

Question description

Click on the "Create Journal Entry"
button at the top of this page to start your journal. This is not a timed
activity.
Journal1:
Marketing
Plan Part A: Executive
Summary and Part B: Targeting
Customers
Due Week 4 and worth
100 points
Note:
There
are two (2) parts to this journal entry.
Part
A: Executive
Summary
You
will create a fictional start-up company that serves the U.S. market with a
product or service.
Write
one to two (1-2) paragraphs in which you:

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Provide
a detailed description of your company. The description should include, at a
minimum, the company’s name, its history, founders, business purpose, and
mission.
Describe,
in detail, the product or service the company produces or services. Include
trademark, color, shape, packaging, labeling, and any characteristics that you
deem relevant.
Part B:
Targeting Customers
You
will now consider who your customers are and identify your market segment.

It is
vital that you clearly identify your target customers within your marketing
plan. Knowing your target customers will help you to:

pinpoint
where you should spend your advertising budget
determine
the type of campaign you intend to run, and
ensure
that your marketing message speaks the customer’s language (based on their needs
and wants, demographic, location, ethnicity, etc.).
Write
one to two (1-2) paragraphs in which you:

Analyze
the business customers / clients that you wish to target. Your analysis should
include, but not be limited to, their:

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demographic
profile (e.g., age, gender, ethnicity, etc.)
psychographic
profile (e.g., interests, routine, habits, etc.)
profession
(e.g., income, occupation, education)
geographic
location (e.g., country, region, city, rural, urban,
climate)
precise
wants and needs as they relate to the products and / or services you
offer.
Use at
least two (2) quality references. Note: Wikipedia and other Websites do
not qualify as academic resources.
Note:
Upon
completion of the journal, fill out the “Company Overview” section in the
Marketing Plan Template, located in Week 4. Next, insert the information from
the completed Journal 1 entry into “Section 1: Executive Summary” and “Section
2: Targeting Customers” within the provided Marketing Plan
Template.
Click here to view the grading rubric for this
assignment.

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