Marketing Mix- Ikea and B&Q

Marketing Mix- Ikea and B&Q

As the biggest competitor of IKEA, B&Q is a leading company in home decoration and gardening in Europe. It was founded by Richard Block and David Quayle in Portswood, Southampton in 1969. Presently, there are above 60 stores around the world, among which, the largest one in Beijing. (B&Q, 2010 a) Market segmentation is classifying […]