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Posted: February 19th, 2020
Marketing Management Assignment | Homework For You
Q1.a. Conduct a thorough analysis of the Generic competitive strategies for Volvo. Discuss the pros and cons of each and finally, choose one that would work best for the company. (12+3 =15 marks)
b. Using the strategy clock, indentify and explain the strategy zone for Volvo’s and Tata Motors’ strategy. (5 marks)
Q2 a. Choose any one of the following Interactive strategies to discuss it’s suitability for the company: (6 marks)
• Hypercompetitive strategy
• Cooperation
• Game theory
b. Explain the various kinds of benefits that Volvo can achieve by cooperating with other firms in terms of Michael Porter’s five forces. (10 marks)
Q3. Explain in detail any two control mechanisms that can be put into place to ensure the efficacy of Volvo’s strategy? (10 marks)
Q4. Plot the moves of Volvo and Tata Motors on the axes of price and perceived quality and explain in detail what steps Volvo should follow if a low cost rival enters in to the Indian Bus market.(5+5= 10 marks. Finance homework help
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