Marketing Concepts And Processes

There are numerous international brands that have become extremely successful globally through their extremely well executed marketing mix. From Unilever’s Head & Shoulders to Apple’s I Phone to Marks & Spencer’s food Stores, successful brands not only have invested in their product development but are gaining competitive advantage over its rival through their marketing strategies. Is it because of their high quality product, their memorable advertising or ease of online buying or all of these?

TASK 1;

What Citation Formats Do You Support?

We hear “Can you write in APA or MLA?” all the time—and the answer’s a big yes, plus way more! Our writers are wizards with every style—APA, MLA, Harvard, Chicago, Turabian, you name it—delivering flawless formatting tailored to your assignment. Whether it’s a tricky in-text citation or a perfectly styled reference list, they’ve got the skills to make your paper academically spot-on.

Investigate the concept and process of Marketing.

Compare alternative DEFINITIONS of marketing, (Differences & Similarities between 2 Definitions)

American Marketing Association Definition:

The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

Are Paper Services Legal?

Yes, completely! They’re a valid tool for getting sample papers to boost your own writing skills, and there’s nothing shady about that. Use them right—like a study guide or a model to learn from—and they’re a smart, ethical way to level up your grades without breaking any rules.

American Heritage Dictionary’s Definition of marketing:

The commercial functions involved in transferring goods from producer to consumer.

Similarities:

How Much for a Paper?

Prices start at $10 per page for undergrad work and go up to $21 for advanced levels, depending on urgency and any extras you toss in. Deadlines range from a lightning-fast 3 hours to a chill 14 days—plenty of wiggle room there! Plus, if you’re ordering big, you’ll snag 5-10% off, making it easier on your wallet while still getting top-notch quality.

The similarities between above of the two definitions are transferring goods from producer to individual or organization.

Differences:

The main differences between the above two definitions are to satisfy the individual or organizational objectives.

Identify the main characteristics of marketing oriented organization.

Will Anyone Find Out I Used You?

Nope—your secret’s locked down tight. We encrypt all your data with top-tier security, and every paper’s crafted fresh just for you, run through originality checks to prove it’s one-of-a-kind. No one—professors, classmates, or anyone—will ever know you teamed up with us, guaranteed.

The main feature of the marketing oriented organization is that they are aimed to stay closer to the customers and ahead of their competitors. The reason is that the basic aim of these organizations is to attract the customers. There are FOUR major characteristics which define the marketing oriented organizations as follows:

Shared Values

Organizations

Strategy

Do You Rely on AI?

Not even a little—our writers are real-deal experts with degrees, crafting every paper by hand with care and know-how. No AI shortcuts here; it’s all human skill, backed by thorough research and double-checked for uniqueness. You’re getting authentic work that stands out for all the right reasons.

Stakeholders

Firstly, all decisions of these companies consider the customers first and they share the common value of superior quality of products. Secondly, their organizational structure has very few layers and their policies are not very difficult. Thirdly, the strategy of a market oriented organization is long term, flexible and participative. Finally, they consider the expectations of the stakeholders before making any important decision

Explain the various elements of the marketing concepts.

There are FIVE alternative marketing concepts under which organizations design and carry out their marketing strategies as follows:

Why Are You Top for Research Papers?

Our writers are Ph.D.-level pros who live for nailing the details—think deep research and razor-sharp arguments. We pair that with top plagiarism tools, free revisions to tweak anything you need, and fast turnarounds that don’t skimp on quality. Your research paper won’t just shine—it’ll set the bar.

1. The Production Concept:

The production concept holds that consumers will favor products that are available and highly affordable. Therefore, management should focus on improving production and distribution efficiency. This concept is one the oldest orientations that guides sellers.

2. The Product Concept:

The product concept holds that consumers will favor that offer the most in quality, performance, and innovative features. Under this concept, marketing strategy focuses on making continuous product improvements. Product quality and improvements are important parts of most marketing strategies.

Who’s Behind My Essays?

You’re in good hands with degree-holding pros—many rocking Master’s or higher—who’ve crushed our tough vetting tests in writing and their fields. They’re your partners in this, hitting tight deadlines and academic standards with ease, all while tailoring every essay to your exact needs. No matter the topic, they’ve got the chops to make it stellar.

3. The Selling Concept:

Many companies follow the selling concept, which holds that consumers will not buy enough of the firm’s production unless it undertakes a large-scale selling and promotion effort. The concept is typically practiced with unsought goods, those that buyers do not normally think of buying, Such as insurance or blood donations. These industries must track down prospects and sell them on product benefits.

4. The Marketing Concept:

The marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desires satisfaction better than competitors do. Instead of a product-centered “make and sell” philosophy the marketing concept is a customer-centered “sense and response” philosophy. It views marketing not as “hunting”, but as “gardening”. The job is not to find the right customers for your product, but to find right products for your customers.

Is My Paper Original?

100%—we promise! Every paper’s written fresh from scratch—no AI, no copying—just solid research and proper citations from our expert writers. You can even request a plagiarism report to see it’s 95%+ unique, giving you total confidence it’s submission-ready and one-of-a-kind.

5. The Societal Marketing Concept:

The societal marketing concept questions whether the pure marketing concept overlooks possible conflicts between consumers short-run wants and consumers long-run welfare. The societal marketing concept holds that marketing strategy should deliver value to customers in a way that maintains or improves both the consumer’s and the society’s well-being.

Reference: (Principles of Marketing 12th Edition by Philip Kotler and Gray Armstrong)

Identify and Assess the benefits and Costs of a marketing Approach.

Can You Do Any Citation Style?

Yep—APA, Turabian, IEEE, Chicago, MLA, whatever you throw at us! Our writers nail every detail of your chosen style, matching your guidelines down to the last comma and period. It’s all about making sure your paper fits academic expectations perfectly, no sweat.

Sorry for not write the answer of this question, please do it yourself because I did not find anything about this topic if you can provide some clue/hints in this regard I will prepare this.

TASK 2;

Explore the concepts of segmentation, targeting and positioning.

Identify and Explain Macro and Micro Environmental factors which influence marketing decisions.

MICROECONOMIC ENVIRONMENT

The microenvironment consists of the actors close to the company that affect its ability to serve its customers—the company, suppliers, marketing intermediaries, customer markets, competitors and publics.

1. The Company:

In designing marketing plan, marketing takes other company groups into account, group such as top management, finance, research and development (R&D), purchasing, operations, and accounting.

Can I Adjust Instructions Later?

Absolutely—life happens, and we’re flexible! Chat with your writer anytime through our system to update details, tweak the focus, or add new requirements, and they’ll pivot fast to keep your paper on point. It’s all about making sure the final draft is exactly what you need, no stress involved.

2. Suppliers:

Suppliers form an important link in the company’s overall customer value delivery system. They provide the resources needed by the company to produce its goods and services. Supplier problems can seriously affect marketing.

3. Marketing Intermediaries:

Marketing intermediaries help the company to promote, sell, and distribute its product to final buyers. They include resellers, physical distribution firms, marketing services agencies, and financial intermediaries.

4. Customers:

The company needs to study five types of customer markets closely. Consumer markets consist of individuals and households that buy goods and services for personal consumption. Business markets buy goods and services for further processing or for use in their production process. Reseller markets buy goods and services to resell at profit. Government markets are made up of government agencies that buy goods and services to produce public services or transfer the goods and services to others who needed them. Finally, International markets consist of these buyers in other countries, including consumers, producers, resellers and governments.

5. Competitors:

The marketing concept states that to be successful, a company must provide greater customer value and satisfaction than its competitors do.

How Do I Get Started?

It’s super easy—order online with a few clicks, then track progress with drafts as your writer works their magic. Once it’s done, download it from your account, give it a once-over, and release payment only when you’re thrilled with the result. It’s fast, affordable, and built with students like you in mind!

6. Publics:

The company’s marketing environment also includes various publics. A public is any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives. Various types of publics are as follows:

Financial Publics

Media Publics

Government Publics

How Fast for Rush Jobs?

We can crank out a killer paper in 24 hours—quality locked in, no shortcuts. Just set your deadline when you order, and our pros will hustle to deliver, even if you’re racing the clock. Perfect for those last-minute crunches without compromising on the good stuff.

Citizen-action Publics

Local Publics

General Public

Internal Publics

MACROECONOMIC EVIRONMENT

The macroenvironment consists of the larger societal forces that affect the microenvironment—- demographic, economic, natural, technological, political, and cultural forces.

Can You Handle Complex Subjects?

For sure! Our writers with advanced degrees dive into any topic—think quantum physics or medieval lit—with deep research and clear, sharp writing. They’ll tailor it to your academic level, ensuring it’s thorough yet easy to follow, no matter how tricky the subject gets.

1. Demographic Environment:

Demography is the study of human population in terms of size, density, location, age, gender, race, occupation and other statistics.

2. Economic Environment:

The economic environment consists of factors that affect consumer purchasing power and spending patterns.

3. Natural Environment:

The natural environment involves the natural resources that are needed as inputs by marketers or that are affected by marketing activities.

4. Technological Environment:

The technological environment is perhaps the most dramatic force now shaping our destiny. It forces that create new technologies, creating new product and market opportunities.

5. Political Environment:

The political environment consists of laws, government agencies and pressure groups tat influence or limit various organizations and individuals in a given society.

How Do You Meet Prof Standards?

We stick to your rubric like glue—nailing the structure, depth, and tone your professor wants—then polish it with edits for that extra shine. Our writers know what profs look for, and we double-check every detail to make sure it’s submission-ready and grade-worthy.

6. Cultural Environment:

The cultural environment is made up of institutions and other forces that affect a society’s basic values, perceptions, preferences and behaviors.

Tags: Best Online Essay Writers - Thesis and Dissertation Help, Cheap Dissertation Writer USA and UK, Cheap Essay Writing Service, Custom Dissertation Writing Services for PhD Students