Management – Design Process – Burberry & Experian from UK Essays

Design Process – Burberry & Experian

According to Kotler and Rath, most companies lack a design touch but that successful design is integral to a companies success. Design is not just the look/ feel/ styling of a product, rather it is much more than that and that companies may experience an increase in profitability by taking on board the design elements of performance quality, durability, appearance and cost. (Kotler et al) and ensuring that customers needs are met both practically and aesthetically.

Using the above concepts, pertinent questions, such as those suggested below, may be asked of existing and potential clients. By understanding and communicating the design requirements appropriately, Experian and Burberry can aid their corporate performance by selling products and services that customers want and increase satisfaction because they are delivering what the client needs.

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1. providing access to a wide variety of markets

2. a core competence should make a significant contribution to perceived customer benefits

3. should be difficult for competitors to replicate.

GUS is a retail and business services group (www.gusplc.com) which has been stream-lined from a diverse conglomerate into a group with three clear divisions or strategic business units (SBU) ARG, Experian and Burberry’s (Appendix 1). Each division is clearly defined and cover the mass market (ARG), the quality high end market (Burberry) and customer intelligence (Experian).

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It can be seen from the SBU review (Appendix 1) that individually, non of the business units ‘pass’ the three step competency test, however, taken corporately as one, the GUS empire, together they form a unique portfolio and work together for the benefit of the overall group (GUS) and quite possibly unique in having three such distinct, and yet complementary divisions, all necessary to ensure corporate advantage and market growth.

Market Growth/ Market Share (Boston Group Matrix) overview and recommendations.

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Performance	What information do you require and how should it be presented?	What function do you require from your coat, warmth and or water resistance? Is My Privacy Protected? 100%! We encrypt everything—your details stay secret. Papers are custom, original, and yours alone, so no one will ever know you used us.
Quality	What format should the information be in, electronic e.g. html or the printed word	Quality and standard of finish is synonymous with the brand
Durability Is AI Involved in Writing? Nope—all human, all the time. Our writers are pros with real degrees, crafting unique papers with expertise AI can’t replicate, checked for originality.	Is this to be a one off report or repeated at regular intervals	Is this to be a seasonal/ fashion item or a long term investment
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Cost	What budget do you have? ok, so these are the options available to you	The range varies in price from x to y dependant upon the item purchased. Let me know what you wish to spend and I will show you what is in that range. Who Writes My Assignments? Experts with degrees—many rocking Master’s or higher—who’ve crushed our rigorous tests in their fields and academic writing. They’re student-savvy pros, ready to nail your essay with precision, blending teamwork with you to match your vision perfectly. Whether it’s a tricky topic or a tight deadline, they’ve got the skills to make it shine.

Having ascertained the customers’ exact needs and product requirements, Trueman and Jobber take the concept further by taking the design principle to a competitive level and introducing the four dimensions Value, Image, Process and Production (VIPP). Should Experian and Burberry’s introduce such a system, then this value added process ‘monitors’ the new product/ service development through concept to delivery.

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