Posted: August 16th, 2024

It requires the application of theory to practice and breadth of understanding

UNIVERSITY
OF CHESTERFACULTY
OF BUSINESS, ENTERPRISE AND LIFELONG LEARNINGINTERNATIONAL
PROGRAMMEACADEMIC
YEAR 2015/16AUGUST
– OCTOBER 2015 ASSESSMENT PERIODModule Code:BU7202Level:7Module Title:MARKETING
MANAGEMENT IN THE GLOBAL ENVIRONMENTAssessment Type:One assignment of 4,000 wordsMaximum Word Limit:4,000 words +/- 10%Submission Date:19 November 2015 MIDDAYSubmission Method:Online via student portalINSTRUCTIONS TO
CANDIDATES:Assessment
Type: Written assignment
Maximum
Word Limit: 4,000
Assessment
Weighting: 100% weightingThis is an assignment paper of 4,000 words in length.
It requires the application of theory to practice and breadth of
understanding and depth of critical evaluation. The assignment will require
analysis and evaluation of the nature of marketing management and be informed
by theory and appropriate practice.
Use report format.Provide references
in the text and in the bibliography.Use APA format for
references.
Please
consider the following slides:
SLIDE 1
.gif">SLIDE
2.gif">ASSIGNMENT QUESTION:SLIDE
3 – ASSIGNMENT REQUIREMENTS
.gif">TOTAL FOR ASSIGNMENT = 100
MARKSMarks will be awarded as
follows:-
Introduction and conclusion (400 words – 10
MARKS);
-
Consideration of the market including
market research around the size and nature of the specific market (1,200 words
– 30 marks) ;
-
Delivery mechanism required for the market
(1,200 words – 30 marks);
-
Marketing mix (1,200 words – 30 marks).Learning Outcomes to be
achieved:Students will be able to:
L1. Critically devise and plan a complex marketing
strategy which incorporates effective decision making and integrates theory and
practice.
L2. Demonstrate the importance of using analytical and
logical skills in the application of marketing concepts to the development of
marketing strategies and plans
L3. Comprehend, evaluate, and demonstrate a critical
awareness of the value of marketing management in business organisations and of
how marketing tools and techniques may apply to marketing situations and
discuss how these may be used in particular situations
L4. Analyse the marketing environment, understand
customers and identify opportunities (and threats) in the market place;
L5. Develop and demonstrate a critically evaluative and
systematic approach to the use of research in the development of marketing
strategies for organisations in different market positions and in the evolution
of marketing practice.
Assessment and Reassessment Components and Weighting
An assignment paper of 4,000 words in length. It requires the
application of theory to practice and breadth of understanding and depth of
critical evaluation. Assignment will require analysis and evaluation of the
nature of marketing management and be informed by theory and appropriate
practice.
Assessment weighting:-100%
Learning outcomes:-1, 2, 3, 4 and 5.
All
of the learning outcomes for the module have been covered in Part (a) and Part (b)
of the assignment set combined.
Methods
of Reassessment:
The student will be
reassessed only on the component or components, which they have failed within a
module. Where it is difficult to replicate the exact assessment (i.e. a group
assessed piece of work), a task that is equivalent or proportionate to the
original, will be set. This will be designed to meet the required learning
outcomes.Guidance
notes
You must clearly demonstrate knowledge and
understanding from research and reading wider than that contained in the core
textbooks. This is a report and must be presented in report format and style.
This is an academic piece of work therefore you are expected to link theory and
practice. You should take care to ensure that the work you submit has a high
standard of presentation. You must acknowledge the sources of information and
evidence using the Harvard referencing system. All assignments are subject to the University’s regulations on
plagiarism and must be submitted in electronic form for checking.Guidelines:All assignments should be presented in
the form of a report, NOT an essay.
Assignments will be graded on the
basis of:i)
research done
ii) analysis
of the facts collated
iii) position
taken and
iv) the
justification of the positionAll research must be referenced. A
Reference List and a Bibliography MUST be attached. APA system of
referencing MUST be followed.ASSIGNMENT
MARKING CRITERIAMARK29 or less30 - 3940 - 4950 - 5960 - 6970 +CONTENT:
Has the question been
answered?Vague, random, unrelated
materialSome mention of the issue,
but a collection of disparate pointsBarely answers the
question – just reproduces what knows about the topicSome looseness/
digressionsWell focusedHighly focusedTOPIC
KNOWLEDGE
Is there evidence of having
read widely
and use of appropriate and
up to date material to make a case?No evidence of reading.
No use of theory – not
even hinted at implicitly.No evidence of reading.
An implicit hint at some knowledge of theory, etc.No evidence of
reading. Very basic theories mentioned
but not developed or well used.Some reading evident, but
confined to core texts.Good reading.
Good range of theories
included.Excellent reading.
Well chosen theories.UNDERSTANDING & SYNTHESIS
Are ideas summarized
rather than being reproduced, and are they inter-related with other ideas?No theory included.Vague assertions/poor
explanations.Long winded descriptions
of theory.Some long winded sections.
Some quotations, but stand
alone.
Some inter- connections.Good summary of theory.
Good use of quotations
that flow with narrative.
Good inter-connections.Succinct, effective
summaries of theory. Excellent choice
and threading of quotations into argument.
Good counterpoising of a range of perspectives.APPLICATION
Does it show appropriate
use of theory in a
practical situation?No examplesNo/limited/
inappropriate examplesFew examplesUneven examplesGood examplesExcellent range of
examples.ANALYSIS
Does it identify the key
issues, etc in a given scenario, proposal or argument?Vague assertions about
issues.Largely descriptive with
no identification and analysis of central issues.Limited insight into
issues.Some good observations.Good, detailed analysis.Comprehensive range of
issues identified and discussed fully.EVALUATION
& RECOMMENDATIONS
Does it critically assess
material?
Are there a workable and
imaginative solutions?No evaluation.Uncritical acceptance of
material.Some evaluation but
weak. Little insight.Good interpretation. Some but limited sophistication in
argument.Good critical
assessment. Independent thought
displayed.Full critical assessment
and substantial individual insight.REFERENCING
Thorough and accurate
citation and referencingNo referencingNo referencingLimited/poor referencingSome inconsistencies in
referencingAppropriate referencingAppropriate referencingPRESENTATION
Logical and coherent
structure to argument and effective presentationNo structure apparent.
Poor presentation.Poor structure.
Poor presentation.Acceptable, but uneven
structure.
Reasonable presentation.Reasonable structure.
Good presentation.Good argument.
Well presented material.Excellent argument.
Very effective
presentation format.END

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