Introducing Ayurveda to the UK

Ayurveda is a gift of nature to the human being. It is the way of curing all the diseases or issues by being nature friendly. Ayurved is the most ancient systems of medicines in the world. Ayurvedic medicines are one of the most ancient systems of treatment in India and now spreading globally. Ayurvedic products are now a part of our everyday life. In western countries now people are becoming aware of the side effects of artificial medicines. Because of this awareness the interest in the Ayurvedic products is increasing in western countries also. Right from the inception, India has a rich heritage of the Ayurvedic and Herbal medicines. Ayurved and Herbal medicines have just recently started rising on the horizon of alternative system of medicine. From the very ancient history many infectious diseases have been treated with the Ayurved and Herbal remedies. Ayurved has rich remedies for skin care and hair care products as well. So in this project I am going to introduce Ayurvedic and herbal skin care and hair care products in UK’s longest standing supermarket chain; Sainsbury’s. The introduction of herbal personal care products in Sainsbury’s will increase its sales growth in future.

COMPANY PROFILE

John James and Mary Ann Sainsbury have founded Sainsbury’s in 1869. The shops of Sainsbury’s’ became popular for offering high quality products at low prices quickly as the Drury Lanes was one of London’s poorest areas. Since 1869 to today they have grown from one shop to more than 800 shops. They have started to sell own-brand products in 1882. The Sainsbury’s own brand lines accounted for 50% of turnover. Sainsbury’s has introduces the first ever carrier bags made from 100% recycled material in 1989. They have introduced the new strategy in 2005, ‘try something new today’.

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Sainsbury’s Supermarkets is the UK’s longest standing major food retailing chain. Its brand is built upon a heritage of providing customers with healthy, safe, fresh and tasty food. Quality and fair prices go hand-in-hand with a responsible approach to business. Sainsbury’s stores have a careful importance on fresh food and they do their utmost to innovate continuously and improve products in line with customer needs.

They serve more than 18 million customers per week and have a market share of around 16%. The mega stores offer around 30,000 products and complementary non-food products and services in many of the stores. An internet-based home delivery shopping service is also available to 88% of UK households.

Mission

“Our mission is to be the consumer’s first choice for food, delivering products of outstanding quality and great service at a competitive cost through working ‘faster, simpler and together.”

Vision

“To improve the performance of the core UK supermarket chain. Whilst doing so we will continue to explore and develop growth opportunities in other markets. Through implementing ‘Managing for Value’ we will stretch our ambitions and challenge the conventional wisdom within the Company, thereby unlocking our potential and delivering value.”

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TITLE: To introduce Indian herbal medicine, etc at the Sainsbury store……

BUSINESS CASE

Sainsbury’s Plc is the leading food retail store in UK. It is the proper platform to conduct my management research project. During this research work I have communicated with some customers regarding their opinions and performances regarding the foods and goods supplied by the Sainsbury’s.

The most ancient systems of treatment of Ayurved and herbs in some of the countries and now it are spreading it globally. These natural products are part of our everyday life. Right from the inception, there is a rich heritage of the uses of the Ayurvedic and herbal products in the India. Ayurvedic and herbal were being practiced and used all over the world for many years but have only recently started getting legal acceptance in many countries in the world as alternative system of medicine. So the benefits of the herbs and the Ayurveda can be used to enrich the beauty of the human skin.

This project was done to know about the different dimensions of the company and to carry out the plan on the basis of the new ideas. So in this way I have made and attempt to introduce the new idea that might help the company to expand the product range in the future. To introduce the Ayurvedic and herbal personal care product in the shelves of Sainsbury’s under its own brand name is new idea to come with. The introduction of herbal personal care products in Sainsbury’s will increase its sales growth in the future.

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PRODUCT INFORMATION

The new product range that has been introduced here in Sainsbury’s is the Ayurvedic and herbal personal care. Though it is known as one of the leading supermarkets in UK, it doesn’t introduce any personal care items under its own brand name so far. So the company can introduce a range of personal care products for the customers daily health needs. As per the above discussion, the product range of Ayurved and Herbal personal care offers the integrity of natural solutions for daily use, without any side effects, as it is natural. It would be beneficial to the people as the solutions for their everyday concerns. It will be the great deal of the company to offer the complete solutions for regular health and personal care requirements. This product range will have the company hallmark of quality and consistency. The product range includes the range of natural herbal personal care products spanning Hair care and Skin care products which created to make the customers look and feel good.

THEORETICAL DEBATE

SWOT Analysis

Strengths: