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Posted: April 20th, 2021
i need the objective
Question description
Objectives: The objectives should be set at the marketing level and be SMART. In other words
they should be specific, measurable, achievable, realistic, and time bound. These objectives
should be set based on your understanding of the client (refer to the SWOT analysis).
Remember that objectives are not specific suggestions. Objectives should be broader than specific
suggestion. The suggestions are in fact specific steps to achieve objectivesSWOT1- STRENGHTHSNAPA certifiedSignDirected to middle-classFamily basedTrusted suppliersLocationBrand loyalty2- Name recognitionWEAKNESSESUnorganized websiteNot enough informationNo Thrifty signsParking lotInternet rankingSocial mediaNo advertisementsNo promotions3- THREATSCompetitors in nearby locations – Advanced Auto is nearJeff Decker – previous ownerLoyal clients can stop going to Thrifty and go to Mr. Decker’s new business4- OPPORTUNITIESExpansion – current and non-currentCommercialCoupon books (groupon)Referral dealsRadio ads
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