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Posted: April 14th, 2022
Fill in the blank in the text about the sales of Mini Mochi Munch, business and finance homework help
Question description
Kokomochi is considering the launch of an advertising campaign for its latest dessert product, the Mini Mochi Munch. Kokomochi plans to spend $5.25 million on TV, radio, and print advertising this year for the campaign. The ads are expected to boost sales of the Mini Mochi Munch by $8.42 million this year and by $6.42 million next year. In addition, the company expects that new consumers who try the Mini Mochi Munch will be more likely to try Kokomochi’s other products. As a result, sales of other products are expected to rise by $3.92 million each year. Kokomochi’s gross profit margin for the Mini Mochi Munch is 33%, and its gross profit margin averages 25% for all other products. The company’s marginal corporate tax rate is 38% both this year and next year. What are the incremental earnings associated with the advertising campaign? for years 1 and 2
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Year 1
Sales of Mini Mochi Munch
_________
Other Sales _________
Cost of Goods Sold _________
Gross Profit
_________
Selling, General &
Admin. _________
Depreciation
_________
EBIT
_________
Income tax at 38% _________
Unlevered Net
Income _________
Year 2
Sales of Mini Mochi Munch _________Other Sales _________Cost of Goods Sold _________Gross Profit _________Selling, General & Admin. _________Depreciation _________EBIT _________Income tax at 38% _________Unlevered Net Income _________
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