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Posted: August 4th, 2021
Farm Management Essay
Farm Management
Assess the current capacity of ‘Holly Farm’ and critically evaluate the optional ways of achieving the intended growth in the number of visitors, bearing in mind that capital investment is not available, although self-financing revenue earning ventures can be considered.
1. Introduction
This piece examines the case of Holly Farm, and the plan proposed by Gillian Giles to attempt to boost the number of visitors attending the farm. Holly Farm is currently quite a successful example of a farm that has diversified into visitor activities to boost its overall revenue levels. However, the farm has now reached a point at which visitor levels are relatively steady, and hence the farm is failing to grow its revenue significantly. This piece will thus investigate the current situation at the farm, including the current visitor numbers and the projected capacity for the farm. This data will then be used to determine the extent to which the farm can try to attract more visitors and the strategies that could be used to achieve this. This analysis will take place assuming that the farm is unable to raise further capital investment, other than through additional services that will also generate revenue.
2. Analysis and current situation
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Car park capacity Which Citation Styles Can You Handle?We get a lot of “Can you do MLA or APA?”—and yes, we can! Our writers ace every style—APA, MLA, Turabian, you name it. Tell us your preference, and we’ll format it flawlessly. |
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Coach spaces |
6 |
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Car spaces Are Writing Services Legal?Totally! They’re a legit resource for sample papers to guide your work. Use them to learn structure, boost skills, and ace your grades—ethical and within the rules. |
40 |
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Average visitors per coach |
35 What’s the Price for a Paper?Starts at $10/page for undergrad, up to $21 for pro-level. Deadlines (3 hours to 14 days) and add-ons like VIP support adjust the cost. Discounts kick in at $500+—save more with big orders! |
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Average visitors per car |
3 |
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Daily coach visitor capacity |
210 Is My Privacy Protected?100%! We encrypt everything—your details stay secret. Papers are custom, original, and yours alone, so no one will ever know you used us. |
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Daily car visitor capacity |
120 |
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Total daily capacity |
330 Is AI Involved in Writing?Nope—all human, all the time. Our writers are pros with real degrees, crafting unique papers with expertise AI can’t replicate, checked for originality. |
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Current visitor numbers |
April |
May Why Are You the Best for Research?Our writers are degree-holding pros who tackle any topic with skill. We ensure quality with top tools and offer revisions—perfect papers, even under pressure. |
June |
July |
August |
September Who Writes My Assignments?Experts with degrees—many rocking Master’s or higher—who’ve crushed our rigorous tests in their fields and academic writing. They’re student-savvy pros, ready to nail your essay with precision, blending teamwork with you to match your vision perfectly. Whether it’s a tricky topic or a tight deadline, they’ve got the skills to make it shine. |
October |
Total |
|
Visitors |
1,200 Will My Paper Be Unique?Guaranteed—100%! We write every piece from scratch—no AI, no copying—just fresh, well-researched work with proper citations, crafted by real experts. You can grab a plagiarism report to see it’s 95%+ original, giving you total peace of mind it’s one-of-a-kind and ready to impress. |
1800 |
2800 |
3200 |
3400 Can You Use Any Citation Format?Yep—APA, Chicago, Harvard, MLA, Turabian, you name it! Our writers customize every detail to fit your assignment’s needs, ensuring it meets academic standards down to the last footnote or bibliography entry. They’re pros at making your paper look sharp and compliant, no matter the style guide. |
1800 |
600 |
14,800 |
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Days open Can I Change My Order Details?For sure—you’re not locked in! Chat with your writer anytime through our handy system to update instructions, tweak the focus, or toss in new specifics, and they’ll adjust on the fly, even if they’re mid-draft. It’s all about keeping your paper exactly how you want it, hassle-free. |
16 |
16 |
16 |
16 How Do I Order a Paper?It’s a breeze—submit your order online with a few clicks, then track progress with drafts as your writer brings it to life. Once it’s ready, download it from your account, review it, and release payment only when you’re totally satisfied—easy, affordable help whenever you need it. Plus, you can reach out to support 24/7 if you’ve got questions along the way! |
16 |
16 |
16 |
112 How Quick Can You Write?Need it fast? We can whip up a top-quality paper in 24 hours—fully researched and polished, no corners cut. Just pick your deadline when you order, and we’ll hustle to make it happen, even for those nail-biting, last-minute turnarounds you didn’t see coming. |
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Weekend days open |
8 |
8 |
8 |
8 Can You Handle Tough Topics?Absolutely—bring it on! Our writers, many with advanced degrees like Master’s or PhDs, thrive on challenges and dive deep into any subject, from obscure history to cutting-edge science. They’ll craft a standout paper with thorough research and clear writing, tailored to wow your professor. |
8 |
8 |
8 |
56 |
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Week days open How Do You Match Professor Expectations?We follow your rubric to a T—structure, evidence, tone. Editors refine it, ensuring it’s polished and ready to impress your prof. |
8 |
8 |
8 |
8 How Do You Edit My Work?Send us your draft and goals—our editors enhance clarity, fix errors, and keep your style. You’ll get a pro-level paper fast. |
8 |
8 |
8 |
56 |
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Average weekend day visitors Can You Brainstorm Topics?Yep! We’ll suggest ideas tailored to your field—engaging and manageable. Pick one, and we’ll build it into a killer paper. |
100 |
150 |
233 |
267 |
283 |
150 |
50 Do You Offer Fast Edits?Yes! Need a quick fix? Our editors can polish your paper in hours—perfect for tight deadlines and top grades. |
176 |
|
Average weekday day visitors |
50 |
75 |
117 |
133 Can You Start With an Outline?Sure! We’ll sketch an outline for your approval first, ensuring the paper’s direction is spot-on before we write. |
142 |
75 |
25 |
88 |
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Daily car park capacity |
330 |
330 |
330 Can You Add Charts or Stats?Definitely! Our writers can include data analysis or visuals—charts, graphs—making your paper sharp and evidence-rich. |
330 |
330 |
330 |
330 |
330 |
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Weekend utilisation |
30.3% |
45.5% |
70.7% |
80.8% What About Multi-Part Projects?We’ve got it—each section delivered on time, cohesive and high-quality. We’ll manage the whole journey for you. |
85.9% |
45.5% |
15.2% |
53.4% |
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Weekday utilisation Do You Adapt to International Rules?Yes! UK, US, or Aussie standards—we’ll tailor your paper to fit your school’s norms perfectly. |
15.2% |
22.7% |
35.4% |
40.4% |
42.9% What does a complex assignment mean?If your assignment needs a writer with some niche know-how, we call it complex. For these, we tap into our pool of narrow-field specialists, who charge a bit more than our standard writers. That means we might add up to 20% to your original order price. Subjects like finance, architecture, engineering, IT, chemistry, physics, and a few others fall into this bucket—you’ll see a little note about it under the discipline field when you’re filling out the form. If you pick “Other” as your discipline, our support team will take a look too. If they think it’s tricky, that same 20% bump might apply. We’ll keep you in the loop either way! |
22.7% |
7.6% |
26.7% |
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Daily milking parlour capacity Who is my writer? How can I communicate with him/her?Our writers come from all corners of the globe, and we’re picky about who we bring on board. They’ve passed tough tests in English and their subject areas, and we’ve checked their IDs to confirm they’ve got a master’s or PhD. Plus, we run training sessions on formatting and academic writing to keep their skills sharp. You’ll get to chat with your writer through a handy messenger on your personal order page. We’ll shoot you an email when new messages pop up, but it’s a good idea to swing by your page now and then so you don’t miss anything important from them. |
200 |
200 |
200 |
200 |
200 |
200 |
200 |
200 |
|
Weekend milking parlour visitors |
80 |
120 |
187 |
213 |
227 |
120 |
40 |
141 |
|
Weekday milking parlour visitors |
40 |
60 |
93 |
107 |
113 |
60 |
20 |
70 |
|
Weekend utilisation |
40.0% |
60.0% |
93.3% |
106.7% |
113.3% |
60.0% |
20.0% |
70.5% |
|
Weekday utilisation |
20.0% |
30.0% |
46.7% |
53.3% |
56.7% |
30.0% |
10.0% |
35.2% |
The analysis of the current situation is based on the following assumptions:
- On average, each coach visiting the farm will contain 35 visitors, and each car will contain 3 visitors. This is to account for the number of single parent families and families with only one child that may visit the farm.
- The proportion of visitors by coach and by car are roughly proportional to the respective visitor capacity for coach and car visitors
- The car and coach spaces cannot be used flexibly, i.e. coaches cannot park in the car spaces and vice versa
- The milking sheds can support 80 people per hour for a period of two and a half hours, thus they have a daily capacity of 200
- The visitors are spread roughly evenly throughout each month
- 90% of visitors arrive after 12:30pm, and the visitors that arrived before 12:30pm at still there at this time. As such, around 1pm all visitors to the farm are at the farm and hence all need a car park space
The analysis indicates that the farm is currently very close to its maximum visitor capacity in July and August, with 80.8% and 85.9% capacity utilisation in the car park on these days. With 80% of visitors going to the milking parlour, the parlour itself is already over capacity on these days, with capacity utilisation levels of 106.7% and 113.3% respectively. It must be assumed therefore that some visitors that would have liked to have visited the milking sheds were unable to do so due to the capacity constraints.
3. Different scenarios
Two primary scenarios have been considered. The first is where the farm engages in widespread promotional activity designed to boost overall levels of attendance by 50%. The second is where the farm engages in targeted promotional activity designed to encourage school visits during the week, thus boosting weekday attendance levels by 50%. The analysis for these two scenarios is shown below:
3.1 Boost visitor demand by 50% on all days
|
Projected visitor numbers |
April |
May |
June |
July |
August |
September |
October |
Total |
|
Visitors |
1,800 |
2,700 |
4,200 |
4,800 |
5,100 |
2,700 |
900 |
22,200 |
|
Days open |
16 |
16 |
16 |
16 |
16 |
16 |
16 |
112 |
|
Weekend days open |
8 |
8 |
8 |
8 |
8 |
8 |
8 |
56 |
|
Week days open |
8 |
8 |
8 |
8 |
8 |
8 |
8 |
56 |
|
Average weekend day visitors |
150 |
225 |
350 |
400 |
425 |
225 |
75 |
264 |
|
Average weekday day visitors |
75 |
113 |
175 |
200 |
213 |
113 |
38 |
132 |
|
Daily car park capacity |
330 |
330 |
330 |
330 |
330 |
330 |
330 |
330 |
|
Weekend utilisation |
45.5% |
68.2% |
106.1% |
121.2% |
128.8% |
68.2% |
22.7% |
80.1% |
|
Weekday utilisation |
22.7% |
34.1% |
53.0% |
60.6% |
64.4% |
34.1% |
11.4% |
40.0% |
|
Actual average weekend day visitors |
150 |
225 |
330 |
330 |
330 |
225 |
75 |
238 |
|
Actual average weekday day visitors |
75 |
113 |
175 |
200 |
213 |
113 |
38 |
132 |
|
Total weekend day visitors |
1200 |
1800 |
2640 |
2640 |
2640 |
1800 |
600 |
13320 |
|
Total weekday day visitors |
600 |
900 |
1400 |
1600 |
1700 |
900 |
300 |
7400 |
|
Total visitors |
1800 |
2700 |
4040 |
4240 |
4340 |
2700 |
900 |
20720 |
|
Daily milking parlour capacity |
200 |
200 |
200 |
200 |
200 |
200 |
200 |
200 |
|
Weekend milking parlour visitors |
120 |
180 |
264 |
264 |
264 |
180 |
60 |
190 |
|
Weekday milking parlour visitors |
60 |
90 |
140 |
160 |
170 |
90 |
30 |
106 |
|
Weekend utilisation |
60.0% |
90.0% |
132.0% |
132.0% |
132.0% |
90.0% |
30.0% |
95.1% |
|
Weekday utilisation |
30.0% |
45.0% |
70.0% |
80.0% |
85.0% |
45.0% |
15.0% |
52.9% |
It should be noted that, for this scenario, as the capacity of the car park is limited to around 330 people per day, some visitors who wish to visit the farm on weekends in July and August will be unable to do so. The farm will thus have maximum average daily weekend visitor numbers during these months of 330. A plan should thus be put in place to manage capacity on these days, and ensure that visitors do not travel a long way only to find there is no space in the car park.
3.2 Boost visitor demand by 50% for weekdays only
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