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Posted: March 4th, 2024
Explain how firms attempt to create loyalty by creating value for consumers, marketing homework help
Question description
Explain how firms attempt to create loyalty by creating value for consumers.Discuss whether what are often known as loyalty programs truly generate loyalty. Explicitly, discuss the concept of VALUE; how it is created, how it captured, and the relationship between value and expectations.Describe what loyalty is, what satisfaction is, how they are related to each other and consumer expectations, and how these concepts might be measured.Discuss how Competitive Advantages can be created using these concepts.How can Customer Lifetime Value be calculated and why is it important?What do you believe are the basic tasks that need to be performed to develop a CRM system?Describe what core competencies are, how they are acquired, and how core competencies relate to the development of value.
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