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Posted: November 25th, 2024
Essay: Social Identification
The identification process involves acquiring a similar behaviours or practice that will be identified with the group. The practices adopted by given group helps the members in the group to have some form of psychological connection. Acquiring similar practices makes the in-group members develop emotional connection and makes the members feel superior over other groups. According to Crisp and Turner (2011), the cognitive adaptation is based on the positive distinctiveness that is developed by members of the group. Establishing the positive distinctiveness, according to Heere et al (2011), can be a useful strategy for improving the brand equity.
The social identity theory can be used in the formation of strong teams in an organization. The teams can be sustained by setting of values that new members will have to adopt (Hitlin, 2003). New employees in the organization are familiarised with the organisation through an onboarding process. The onboarding process involves helping the new member to form strong bonds with the organisation.
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