Entering the Ice Cream Business Essay Sample

The primary capable affair of this instance is strategic direction for little concern. specifically developing a new merchandise and come ining into a new competitory sphere for an established little household concern. Secondary issues examined include marketing scheme. human resource direction. and operations direction in the little household concern. The instance is appropriate for junior and senior degree undergraduate classs. The instance is designed to be taught in one category hr and is expected to necessitate about three hours of outside readying by pupils. The events described in this instance are based on existent universe experiences.

CASE SYNOPSIS
Jeff Kleinpeter. 4th coevals CEO of Kleinpeter Farms Dairy. has boldly led his family’s concern into a new product/market country. specifically the production and distribution of ice pick. For about one hundred old ages. Kleinpeter Farms Dairy has served the south Louisiana country as the taking milk processor and distributer. but now the company has invested 1000000s of dollars in a new.

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but related merchandise. Jeff seeks to construct on the trueness and good will generated among consumers because of Kleinpeter’s first-class repute for high quality milk merchandises in the south Louisiana country. Kleinpeter entreaties to local clients through cross-branding other Louisiana merchandises. such as Ponchatoula strawberries. Bergeron pecans. and Elmer’s Gold Brick Eggs. After the new merchandise is launched. the company experiences challenges in selling. operations. and human resource direction.

Cardinal words: little concern scheme. new merchandise development. selling scheme. household concern

Journal of the International Academy for Case Studies. Volume 16. Particular Issue. Number 1. 2010

Introduction
Steping into a quiet corner down the hallway from the bombinating noise of the auction. Jeff Kleinpeter smiled as he spoke into his cell phone. “Sue Anne. we are in the ice pick concern. “There is no turning back now. We merely spent $ 58. 000 on one piece of equipment. ” “Jeff you know that I trust your judgement. but this is a spot over the top. don’t you think? Are you certain about this? ” Sue Anne questioned in answer as any CFO worth their salt would make. “I know that this is traveling to be a immense investing for us. We discussed this at length with pa before winging out here to Dallas. Joe May. our ice pick works adviser. is here with us and he assures me that this is a great trade for us. ” answered Jeff. “From the clip I received a notice in the mail that a immense ice pick company here was shuting down ; I thought that this might be our opportunity to purchase ice pick devising equipment at deal cellar monetary values. ” “Why did they shut down? ” asked Sue Anne.