Emotional And Functional Branding In Washing Detergent Brands Marketing Essay

Branding is a very important factor in today’s highly competitive business environment in any given industry for company it’s very important to invest in building strong brands rather than marketing products. Products is anything that can be offered to market for attention, acquisition, use, or consumption that might satisfy a need or want. Keller (1998)

Emotional branding and functional branding is a very important aspect in branding, when an organization builds a brand, organization considers about emotional branding and functional branding, it’s a brand manager’s prime job to decide which branding approach should be given priority for detergent products after the recession time. I will analyze the laundry detergent market in UK and in conclusion I will address what branding approach is suitable for P&G Ariel brand.

What Citation Formats Do You Support?

We hear “Can you write in APA or MLA?” all the time—and the answer’s a big yes, plus way more! Our writers are wizards with every style—APA, MLA, Harvard, Chicago, Turabian, you name it—delivering flawless formatting tailored to your assignment. Whether it’s a tricky in-text citation or a perfectly styled reference list, they’ve got the skills to make your paper academically spot-on.

Since laundry detergent market is very hyper competitive market in UK. It’s very important to differentiate the laundry brands to customers, because t v commercials are not reached by target customers (customers eliminate advertisements), customers are exposed too many commercials where customers cannot recall the brand when making purchase decision. For marketers it’s becoming a tough job to attract, retain customers and differentiate brands, can emotional and functional branding give a solution to marketers for this problem?

Has we all aware because of recession all organization cut there marketing budget to save money, its very crucial at this time to spend companies money very wisely there for its very important to understand in which branding should the company spend its money on to attract and sustain its target customers.

Research objectives

To investigate whether emotional and functional branding offers competitive advantage for washing detergent brands.

Are Paper Services Legal?

Yes, completely! They’re a valid tool for getting sample papers to boost your own writing skills, and there’s nothing shady about that. Use them right—like a study guide or a model to learn from—and they’re a smart, ethical way to level up your grades without breaking any rules.

To understand the emotional and functional “cues” that influence consumer purchasing decisions for laundry detergent products.

To find out whether emotional branding offer more form of sustainable differentiation than functional branding.

Are there more effective and efficient approaches to advertising budget allocation?

How Much for a Paper?

Prices start at $10 per page for undergrad work and go up to $21 for advanced levels, depending on urgency and any extras you toss in. Deadlines range from a lightning-fast 3 hours to a chill 14 days—plenty of wiggle room there! Plus, if you’re ordering big, you’ll snag 5-10% off, making it easier on your wallet while still getting top-notch quality.

1.2 Research questions

Are functional and emotional “cues” important in consumers purchase decision in laundry detergent brands?

Do consumers value emotional branding more than functional branding in UK now?

What are the most valuable attributes customers look for in laundry detergent brands?

Will Anyone Find Out I Used You?

Nope—your secret’s locked down tight. We encrypt all your data with top-tier security, and every paper’s crafted fresh just for you, run through originality checks to prove it’s one-of-a-kind. No one—professors, classmates, or anyone—will ever know you teamed up with us, guaranteed.

Can organization reduce advertising budget when it emotionally connected with customers?

1.3 Research motivations

My research motivation for this topic is personal reason; laundry detergent market is a hyper competitive and very challenging industry in to day’s context, by understanding the concept of branding from emotional and functional branding perspective where companies can add more value to there products. Am planning my carrier in brand management, in building a brand emotional and functional branding plays a major roll, its my pleasure to do my dissertation on washing detergent brands which will add value to curriculum vita when am applying for jobs.

1.4 Research context

Do You Rely on AI?

Not even a little—our writers are real-deal experts with degrees, crafting every paper by hand with care and know-how. No AI shortcuts here; it’s all human skill, backed by thorough research and double-checked for uniqueness. You’re getting authentic work that stands out for all the right reasons.

The Procter & gamble (P&G) was founded in 1837 by an Englishman, William Procter and an Irishman James gamble it began as a small family company manufacturing soap and Candle in America but now P&G operates in 80 countries and employs 135,000 employees’ world wide and markets 300 brands in 160 countries, world head quarters of P&G is in Cincinnati, Ohio, USA. (P&G.com)

Net sales for P&G in 2009 was $79 billion and net profit is $13billion, world market share of home care category is 18.69% and market share of Western Europe home care category is 16.94% respectively in 2009 (Euro monitor 2009)

The Unilever Plc was formed in the 1890 by William and James Lever and started manufacturing sunlight soap, which has 40 market leading brands and sells it products in 170 countries, employs 163000 employees’ world wide, world head quarters of Unilever, is in Blackfriars, London, United Kingdom.(Unilever.com)

Net sales of Unilever Plc is $39 billion and net profit is $3.8 billion, world market share of home care category is 10.15% and Western Europe home care category market share is 12.12% in 2009 (Euro monitor 2009)

Why Are You Top for Research Papers?

Our writers are Ph.D.-level pros who live for nailing the details—think deep research and razor-sharp arguments. We pair that with top plagiarism tools, free revisions to tweak anything you need, and fast turnarounds that don’t skimp on quality. Your research paper won’t just shine—it’ll set the bar.

Washing detergents (fabric care) represents 52.1% of the total household detergent and cleaners market in UK. With a retail sales value of £ 1.13 billion which has increased by 1.9% in 2008, according to keynote washing detergents continue to be lead by power format which takes 40% of sales, tablets and liquids account for 22% and 21% respectively while capsules hold 17% of the washing detergent market share.(Keynote)

In 2008 UK population is 61.4 million and increase of 2.6% comparing to 2004, growing population is positive for household detergent market. Key note forecast that UK household detergent and cleaner market will increase to £ 2.42 billion in 2013 which will give total growth of 19.4 %.( keynote)

Literature review

preliminary literature review is defined as selection of available documents (both published and unpublished) which contain information, idea, data, and evidence from a particular stand point to fulfil certain aims or express views on the nature of topic and how it is investigated by other authors or theorist. Hart C, (1998)

Who’s Behind My Essays?

You’re in good hands with degree-holding pros—many rocking Master’s or higher—who’ve crushed our tough vetting tests in writing and their fields. They’re your partners in this, hitting tight deadlines and academic standards with ease, all while tailoring every essay to your exact needs. No matter the topic, they’ve got the chops to make it stellar.

A brand is a symbol, logo, name that represents the consumer’s experience with organization, product or services. That evokes feelings of belonging, love and affection of customers (CIM UK), when constructing strong brands its vital consider the brand characteristics which consist of two major types of attributes which are;

Functional branding (intrinsic attributes)

Emotional branding (extrinsic attributes)

Functional branding is related to the tangible, rationally assessed product performance and benefits that satisfies consumer’s practical needs. (Mowle & merrilees)

Is My Paper Original?

100%—we promise! Every paper’s written fresh from scratch—no AI, no copying—just solid research and proper citations from our expert writers. You can even request a plagiarism report to see it’s 95%+ unique, giving you total confidence it’s submission-ready and one-of-a-kind.

Emotional branding is encaging the consumers on the level of senses and emotions; forging a deep, lasting, intimate emotional connection to the brand that transcends material satisfaction; it involves a creating a holistic (emotional) experience that drives an emotional fulfilment so that customer develops a special bond and unique trust in the brand. Kotler & Keller et al (2009)

Emotional branding can be referred has extrinsic branding, intangible branding, sensory branding and holistic branding.

2.1 Importance of branding

From customer perspective;

Can You Do Any Citation Style?

Yep—APA, Turabian, IEEE, Chicago, MLA, whatever you throw at us! Our writers nail every detail of your chosen style, matching your guidelines down to the last comma and period. It’s all about making sure your paper fits academic expectations perfectly, no sweat.

Identification of source of product – for consumers it’s easy and convenient to identify a brand.

Risk reducer – brand can reduces the functional risk, physical risk, financial risk, social risk, psychological risk and time risk to consumers.

Search cost reducer – consumer can save time by choosing a brand.

Promise, bond, or pact with maker of product – brand offers a promise on product performance, creates a trust, creates bond emotionally and rationally to customers which makes life easy and convince.

Can I Adjust Instructions Later?

Absolutely—life happens, and we’re flexible! Chat with your writer anytime through our system to update details, tweak the focus, or add new requirements, and they’ll pivot fast to keep your paper on point. It’s all about making sure the final draft is exactly what you need, no stress involved.

Symbolic device – brands allow consumers to project there own self images by associating with specific brands .Keller (1998)

From manufacturer’s perspective;

Means of legally protecting unique features – brand offers the firm legal protection for unique features or aspects of the product.

Source of competitive advantage – when organizations have strong brand name it’s easy to differentiate brand from products which offers competitive advantage.

How Do I Get Started?

It’s super easy—order online with a few clicks, then track progress with drafts as your writer works their magic. Once it’s done, download it from your account, give it a once-over, and release payment only when you’re thrilled with the result. It’s fast, affordable, and built with students like you in mind!

Source of financial returns – strong brand name give high financial returns to the company.

Attract shelf space- strong brands get prime location in super stores across UK. Keller (1998)

2.2 Branding equity models

There are two leading brand equity models

How Fast for Rush Jobs?

We can crank out a killer paper in 24 hours—quality locked in, no shortcuts. Just set your deadline when you order, and our pros will hustle to deliver, even if you’re racing the clock. Perfect for those last-minute crunches without compromising on the good stuff.

David Aaker brand equity model

Keller consumer based brand equity model

David Aaker brand equity model is the most comprehensive and well known brand equity model.

2.3 David Aaker brand equity model

Aaker defines brand equity as set of five categories of brand assets and liabilities linked to the brand, brand name, symbol, which will add or reduce the value provided by the product to the firm or its customers.

Can You Handle Complex Subjects?

For sure! Our writers with advanced degrees dive into any topic—think quantum physics or medieval lit—with deep research and clear, sharp writing. They’ll tailor it to your academic level, ensuring it’s thorough yet easy to follow, no matter how tricky the subject gets.

These categories of brand assets are;

Brand loyalty

Brand awareness

Perceived quality

Brand associations

How Do You Meet Prof Standards?

We stick to your rubric like glue—nailing the structure, depth, and tone your professor wants—then polish it with edits for that extra shine. Our writers know what profs look for, and we double-check every detail to make sure it’s submission-ready and grade-worthy.

Other property assets (trade mark, patents and channel relationships)

2.4 Sensory branding

More sense the message appeals more strong the message will be According to Lindstorm i.e. m (2005) our entire understanding of the world is experience through our sense, our sense are linked memory and tap the emotions, humans five sense are; touch, see, feel, smell, taste and sixth sense is religion. In to day’s context 99 percent of brand communication focused on what we see and hear, 75 percent of human emotions are generated by what we smell.

The more number of sense and sensory touch points the company appeals more strong the message will be perceived, Singapore airlines Kellogg’s and ford have created a totally sensory experience through touch, see, feel, taste and smell to there customers. Since there are no studies done on laundry detergent brands on sensory branding, how ever P&G and Unilever attractive colour packaging will attract customers, oval shape handy bottle will give good feeling when they touch the bottle and will attract customers, Ariel and Persil brands have good fragrance it will give good smell to users, by touching more sensory touch points P&G and Unilever can have more emotional bonding with customers.

What’s Your Editing Like?

Send us your draft and tell us your goals—we’ll refine it, tightening arguments and boosting clarity while keeping your unique voice intact. Our editors work fast, delivering pro-level results that make your paper pop, whether it’s a light touch-up or a deeper rework.

2.5 Aesthetic and design

When consumer making the purchase decision aesthetic and design will influence the customer positively to make the brand purchase according to Nanda et al (2008) argues that aesthetic design, different colours and overlay patterns of black berry smart phones impact the emotional reaction of male customers. Consumers rate smart phones operations 22 percent, physical design 24 percent and features 20 percent according to study conducted by J.D power and associates, research indicates that better aesthetics (Design & shapes) lead to increased usability,

Aesthetically pleasing design will build a strong brand sense by influencing the most important sensory organ eyes and consequently increase the emotional attachment to the brand. Mobile phone different colours provide users with personalized options to devises which have transformed from functional tool to a fashion accessory.

How ever there is no studies done on laundry detergent brands aesthetic and design but P&G and Unilever oval shaped 30c bottle will increase brand usability because bottle is well design and easy to squeeze the liquid to measurable cup and use, Ariel & Persil bottle is aesthetically pleasing design will increase the emotional attachment with customers.

2.6 Emotional branding offers sustainable advantage.

Can You Pick My Topic?

Yes—we’ve got your back! We’ll brainstorm fresh, workable ideas tailored to your assignment, picking ones that spark interest and fit the scope. You choose the winner, and we’ll turn it into a standout paper that’s all yours.

When companies branding products it will consider emotional & functional branding characteristics but if companies give priority to emotional branding it offers sustainable differentiation than functional branding values according to Mowel and merrilees (2005) have proved that brands require a blend of functional and emotional (symbolic) values in branding. Since wine is life style product it’s more beneficial to embrace the concept of symbolic value that relates to consumers self expression needs. Symbolic values (emotional branding) are more sustainable in the form of differentiation than functional values, harder for competitors to replicate and offers brand consistency to customers. Care must be taken to ensure that both functional values and emotional values convey the similar concept to customers.

If wine manufactures focus on functional branding (functional values) marketers consider on quality, taste and varieties of wines or value for money concept.

If wine manufactures focus on emotional branding, symbolic values are developed through experiential components like prestige feelings, fun, enjoyment, exclusivity, laid back enjoyment, sophistication and tradition it’s hard to competitors to replicate and will offer sustainable differentiation than functional branding value.

How ever there is no article on laundry detergent brands, emotional branding and functional branding but in laundry detergent brands in UK require blend of functional and emotional branding values, how ever P&G and Unilever can focus more on emotional values because it offers a sustainable differentiation than functional values because shopping is a becoming a fashion in UK customers, consumers prefer to have branded products on shopping trolleys and at home which gives a prestige felling, exclusivity and emotional satisfaction to consumers which can lead to tradition in future. If P&G and Unilever focus more on emotional values it offers sustainable differentiation comparing with functional values. For competitors it’s hard to copy the emotional bonding which customers have on Ariel & Persil brands.

3.0 Research methodology

Research is diligent and systematic inquiry or investigation into a subject in order to discover or revise facts, theories, and applications. Methodology is the system of methods followed by particular discipline. Research methodology is how we conduct research.

3.1 Strategy

Do You Do Quick Revisions?

Yep—need changes fast? We’ll jump on your paper and polish it up in hours, fixing whatever needs tweaking so it’s ready to submit with zero stress. Just let us know what’s off, and we’ll make it right, pronto.

case study approach will be the strategy to do my dissertation, because my research objectives are to find out the emotions, feelings and experience on Ariel brand which will present the findings very clearly, case studies provide meaning full way of exploring different facts of real life events and organization can make strategic decision based on findings. Saunders et al (2000)

3.2 Data collection methods

Quantitative and qualitative research design will be used to collect data to make the finding accurate. Priority will be given to collect secondary data first because it’s easy to obtain, less time consuming and gives an overhaul idea what information need to look in primary research.

Primary research will consider on questionnaire because it can reach a wider and large number of participants to make the research finding more accurate.

Fully structured interview with target customers to probe more on consumer feelings, emotions and experience when making a purchase decision on laundry brands.

3.3 Sampling

Can You Outline First?

Sure thing! We’ll whip up a clear outline to map out your paper’s flow—key points, structure, all of it—so you can sign off before we dive in. It’s a handy way to keep everything aligned with your vision from the start.

Sampling will consider using probability sampling because my dissertation is on laundry brands it’s widely used by every house hold in UK. By using probability sampling every participant has an equal opportunity to be selected to the sample frame.

3.4 Sample size

100 questionnaires will be send (e-mail questionnaire) to target customers and interview 15 targeted customers for my dissertation.

3.5 Ethical issues

Wells (1994:284) defines “Ethics in terms of a code of behaviour appropriate to academics and the conduct of research” The appropriateness or acceptability of our behaviour as research will be affected by broader social norms of behaviour Saunders et al (2000)

For the research interviews there will be many ethical issues which will need special attention at the time of conducting interviews. Non interested members will not be harassed into participation. The arrangement will be undertaken in order to ensure the confidentiality and anonymity of the information shared by the participating members. All gathered data will be protected under data protection act according UK.

4.0 Proposed time line

Research activity

Can You Add Data or Graphs?

Absolutely—we’ll weave in sharp analysis or eye-catching visuals like stats and charts to level up your paper. Whether it’s crunching numbers or designing a graph, our writers make it professional and impactful, tailored to your topic.

August

September

October

Weeks

4

1

2

3

4

1

How Do You Manage Big Projects?

We tackle each chunk with precision, keeping quality consistent and deadlines on track from start to finish. Whether it’s a dissertation or a multi-part essay, we stay in sync with you, delivering top-notch work every step of the way.

2

Submit proposal

Introduction

Literature review

Research methods

Do You Follow Global Academic Rules?

Yes—we’ve got it down! Our writers switch seamlessly between UK, US, Australian, or any other standards, matching your school’s exact expectations. Your paper will feel native to your system, polished and ready for wherever you’re studying.

Data analyses

Conclusion and recommendations

Dissertation submission

5.0 Limitations

5.1 Resources constrains

What is a progressive delivery and how does it work?

Progressive delivery is a cool option where we send your paper in chunks—perfect for big projects like theses or dissertations. You can even pay for it in installments. It’s just 10% extra on your order price, but the perks are worth it. You’ll stay in closer touch with your writer and can give feedback on each part before they move to the next. That way, you’re in the driver’s seat, making sure everything lines up with what you need. It saves time too—your writer can tweak things based on your notes without having to redo huge sections later.

The following factors can be the limitations or risks before and during the study bad response from a certain number of respondents can be as big barrier in conducting my research and related materials for assisting in accomplishing the research study as intended.

5.2 Time constrains

Time allocation can be clearly proved to be short to enable the researcher conduct, gather, write and ultimately production of a concrete research study report. The main limitation in this research can be availability and accuracy of data.

6.0 Conclusion

I received some comments from my teacher. Can you help me with them?

Absolutely! If your teacher’s got feedback, you can request a free revision within 7 days of approving your paper—just hit the revision request button on your personal order page. Want a different writer to take a crack at it? You can ask for that too, though we might need an extra 12 hours to line someone up. After that 7-day window, free revisions wrap up, but you can still go for a paid minor or major revision (details are on your order page). What if I’m not satisfied with my order? If your paper needs some tweaks, you’ve got that free 7-day revision window after approval—just use the “Revision” button on your page. Once those 7 days are up, paid revision options kick in, and the cost depends on how much needs fixing. Chat with our support team to figure out the best way forward. If you feel the writer missed the mark on your instructions and the quality’s off, let us know—we’ll dig in and sort it out. If revisions don’t cut it, you can ask for a refund. Our dispute team will look into it and figure out what we can offer. Check out our money-back guarantee page for the full scoop.

This research will be valuable to show how emotional and functional branding can be used as an opportunity to attract and retain customers for betterment of laundry brands in UK. The model and theories obtain in this research will also be useful for the growth of laundry sector in UK. This research accomplishes a range of important areas and can assist in providing valuable insights for other researchers. This research will open the door for more discussion on a certain topic with the fellow researchers on both the methodology and the outcome derived from the research.

WORD COUNT 2482 (WORD LIMIT 2500)

Tags: Cheap dissertation writing services UK, Cheap essay writer Australia, Chicago/Turabian citation format example essay, Grad Coach