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Posted: July 13th, 2024
Effects of Advertising to Children
According to literature, there is indication that commercial recall and product preferences noting that adverts are capable of achieving the intended effect. However, there are various studies that have used different methodologies and have found that children are able to recall the contents made from ads which they have been exposed to (Calvert, 2008). Actually, product preference is noted to occur with simple commercial exposure which direct to repeated exposures. Most significantly, according to research it has been shown that aspect of product preference has an impact to the children product purchases and such requests do not impact their parent purchase decisions (Calvert, 2008).
The more significant aspect in regard to the effect of advertising to the children is related with question on potential harm that may be as a result of exposure. According to various researches, they have been open and relevant to this issue. For example, various studies have...........
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