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Posted: July 4th, 2022
Developing the new products and service, project help
Assessment Brief
Assignment 2: Course Project—Developing
the New Product and Service (Wiper Blades)
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Assess the types of stakeholders involved in the
development process for the product and service of your chosen company.
(Wiper Blades)
Evaluate the impact of key inputs from stakeholder
groups on new product/service development efforts.
Analyze the role these key stakeholder groups can play
in contributing to the success of a new product/service.
Justify at least two persuasive strategies that can be
used to engage stakeholders in new product/service development projects.
Assess the key competitive advantages that utilizing
the current trends in information technology (IT) will deliver to the area
of new product/service development.
Submission Details:
Present your analysis as a 3- to 4-page report in a
Microsoft Word document formatted in APA style.
On a separate page, cite all sources using APA format.
Name your document SU_MBA6011_W4_A2_Noble_G.doc.
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