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Posted: April 26th, 2023
Develop an advertising campaign to address a problem f
Develop an advertising campaign to address a problem facing a publicly traded company...Need about two pages (single spaced) on each:McDonald's -Finding a marketing problemUsing multiple sources from top-tier business journals (e.g., Wall Street Journal, Harvard Business Review, Fortune etc.) find and explain one main marketing problem/concern facing your company. Some examples might include reduced market share, launching a new product (not a problem per se, but must be properly launched), declining sales, brand revitalization).2. Develop a solution for the marketing problemUsing marketing concepts from this and other marketing courses to develop a solution to the problem. Include answers to the following questions in your write-up: What is the solution? Why will it work? Are there other solutions that you could have chosen but didnât (and why)? How will you implement the solution? How does the solution fit in with your companyâs existing business strategy (or is it a complete departure given the severity of the problem)? Possible solutions may include: expanding customer service options, increasing distribution (e.g., building new stores, getting your product in new stores), creating a new product that better meets customer needs, or repositioning the brand.Please no plagiarism and add references.Thank you.
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