Design A Customer Driven Marketing Strategy Marketing Essay

First of all, is understanding the marketplace of selling coffee and the customer needs and wants. The needs and wants in this case is for a good quality coffee also, trying to know estimated amount that the consumers are willing to purchases which is the demand. By market research, Starbucks can identify the customer expectation for the product which a good value for the products w suitable prices also, customer satisfaction us very important to be taken into consideration because if the customers are satisfied they will continue to come again a buy Starbucks products and by time they will develop brand loyalty which is a good relationship between the customer and the business.

Design a customer driven marketing strategy:

Customer driven market is choosing carefully the targeted segment that will make the company profitable and building a good relationship with them. First Starbucks need to identify the customer that they want to serve profitably by dividing the consumer in segments then select the suitable segments. Then, choosing a value proposition which is a set of values a company supposed to provide its customer to satisfy their needs.in this case they are the highest quality of coffee: “it has always been, and will always be, about the quality”. Starbucks is passionate about collecting the finest coffee beans and roasting them with excellent care. (“Starbucks,” 2012). Moreover, Atmosphere: Starbucks’s shops are designed to prove customer with comfort, enjoyment and social interaction. It’s a good and quiet place where students can study as it’s equipped with Wi-Fi connection with comfortable seats and lighting.

What Citation Styles Can You Use for My Essay?

Students often ask, “Can you write my essay in APA or MLA?”—and the answer’s a big yes! Our writers are experts in every style imaginable: APA, MLA, Chicago, Harvard, you name it. Just tell us what you need, and we’ll deliver a perfectly formatted paper that matches your requirements, hassle-free.

After that, the company should decide on which marketing orientation that is best to use to satisfy customers and the company. There are five concept which are product, selling, marketing and social marketing concepts. In this case Starbucks is leaning towards to the market orientation as knowing the needs and wants of the customers which in this case is good quality and taste of coffee also, high service standards. They need to be updated to the customer’s changing tastes but in the same time to add their own flavor to attract customers. They need to think global but act local which means making market research to know customers’ culture and tastes to know exactly what they would prefer to buy. For example, in Asian countries Starbucks recently added to their drinks a green tea flavor as its part of their culture. Al though in Christmas time, Starbucks changes the cups to Christmas decoration to engage in the atmosphere and Christmas spirit thus grabbing customers attention. (Janice, 2012)

Prepare an integrated marketing plan and program:

Integrated marketing plan means developing a marketing mix of the product to satisfy and meet customer needs. The marketing mix consists of product, price, place, and promotion. They will be discussed below in the marketing strategy.

Building a customer relationship:

This includes customer relationship management which mainly concern with building and maintaining profitable relation with customer by delivering customer value and satisfaction in their products so that they continue come back and by time creating a brand loyalty. Also, to help in spreading the good reputation.

Capturing value form customers:

In return of satisfying customers the company get loyalty from its customers towards their brand leading to increase in sales, thus increase in market share leading as overall increase in profit.

Is It Legal to Use Your Writing Service?

Absolutely, it’s 100% legal! Our service provides sample essays and papers to guide your own work—think of it as a study tool. Used responsibly, it’s a legit way to improve your skills, understand tough topics, and boost your grades, all while staying within academic rules.

Not only Starbucks will maintain its customers but also, will attract other customer from its competitors and attaining them. Last is customer equity which means the combined customer lifetime values in the current and potential’s customer. The grater the loyalty of the customers the higher the company’s equity which is a good measure of company’s performance.

Corporate Strategic planning:

Starbucks mission statement: “Our mission to inspire and nurture the human spirit – one person, one cup, and one neighbourhood at a time” (“Starbucks,” 2012)

Their six principals are:

How Much Does It Cost to Get a Paper Written?

Our pricing starts at $10 per page for undergrad work, $16 for bachelor-level, and $21 for advanced stuff. Urgency and extras like top writers or plagiarism reports tweak the cost—deadlines range from 14 days to 3 hours. Order early for the best rates, and enjoy discounts on big orders: 5% off over $500, 10% over $1,000!

To support great work environment and treat each other with dignity and respect.

Embrace diversity as an essential component in the way we do business.

Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.

Develop enthusiastically satisfied customers all of the time.

Will My Use of This Service Stay Private?

Yes, totally! We lock down your info with top-notch encryption—your school, friends, no one will know. Every paper’s custom-made to blend with your style, and we check it for originality, so it’s all yours, all discreet.

Contribute positively to our communities and our environment.

Recognize that profitability is essential to our future success. (“The way we do business,” 2003)

This six principles helps us to measure whether their decisions making is appropriate or not.

Vision statement: is concerned of where the company in the past, present and future. Starbuck vision stamen is “To establish Starbucks as the most recognized and respected brand in the world and become a national company with values and guiding principles that employee could be proud of” (“Starbucks case study,” 2010)

Do You Use AI to Write Papers?

No way—our papers are 100% human-crafted. Our writers are real pros with degrees, bringing creativity and expertise AI can’t match. Every piece is original, checked for plagiarism, and tailored to your needs by a skilled human, not a machine.

Objectives: is a details of the mission statement that is translated to levels of management to act upon it. Each department should have its own objectives and to be responsible for achieving them. This objective must be SMART which are specific, measurable, achievable, realistic, and time specific. In this case Starbucks where are going to talk about Starbucks marketing objectives which are mentioned below in section B.

Business portfolio: is a way of evaluating the business products in the company by the management.

Boston consulting matrix: is the analysis of the business products in terms of the market growth and market share which enables the organization to formulate strategies. BCG consists of 4 division which are the question mark star, cash cow and the dog.

Market Growth

Why Choose You for Research Papers?

We’re the best because our writers are degree-holding experts—Bachelor’s to Ph.D.—who nail any topic. We obsess over quality, using tools to ensure perfection, and offer free revisions to guarantee you’re thrilled with the result, even on tight deadlines.

low

High

Low

High

Who’s Writing My College Essays?

Our writers are top-tier—university grads, many with Master’s degrees, who’ve passed tough tests to join us. They’re ready for any essay, working with you to hit your deadlines and grading standards with ease and professionalism.

Market share

Product/Market expansion grid:

This model shows the degree of risk in 4 stages of growth strategies which are market penetration, market development, product development, and diversification.

Market

New

Are Your Papers Original?

Always! We start from scratch—no copying, no AI—just pure, human-written work with solid research and citations. You can even get a plagiarism report to confirm it’s 95%+ unique, ready for worry-free submission.

Exciting

Existing

New

Products

Can You Match Any Citation Style?

You bet! From APA to IEEE, our writers nail every style with precision. Give us your guidelines, and we’ll craft a paper that fits your academic standards perfectly, no sweat.

Marketing Strategy and the marketing mix:

Customer driven strategy which dividing the market into segments then choosing the right and profitable segment to target.

First market segmentation which can be divided by, Geographic, Demographic, psychographic and behavioral. In this case Starbucks divided their segment according to the area in different countries which is geographic and age, income, gender that are demographic. Then Starbucks selected carefully their target segment which are:

Adults is Starbucks primary targeted market. It consists men and women aged between 25 and 40 which account for almost half of Starbuck’s sales 49%. They attract this type of customer by maintaining a contemporary design of their shops and providing excellent high quality service.

Young adults aged from 18 to 24 which contributes of 40% of company’s sales. Starbucks locate some of their shops in universities and colleges where students can study and hang out with each other. Starbucks introduces Wi-Fi where student can have access to the internet to go on social networking sites or even study.

Can I Update Instructions Mid-Order?

Yep! Use our chat feature to tweak instructions or add details anytime—even after your writer’s started. They’ll adjust on the fly to keep your essay on point.

Teens and kids are aged between 13 and 17 are also, part of the targeted segment which account of just 2% of the total sales. Starbucks offers sugary, decaffeinated and whipped cream drinks that attract parent to buy for their kids. While it’s a cool place for teens to hang out with friends or even to study.

Last, is the market positioning which means the value of the product in the customers’ eyes.

Preparing an integrated marketing plan:

Marketing Mix: (“It,” 2012)

Product: Starbucks product mix expands to over than 30 varieties of coffee such as cappuccino and espresso. Moreover, they provide hot and cold beverage, food like sandwiches, salads and desserts. Also, they sell coffee beans, mug, bottles and CD with their brand name on them.

How Do I Get an Essay Written?

Easy—place your order online, and your writer dives in. Check drafts or updates as you go, then download the final paper from your account. Pay only when you’re happy—simple and affordable!

Price: their pricing strategy is based on the quality of their services and products. They charge high prices due to purchasing high expensive beans. The average price of coffee in Egypt is between 15 to 30 pounds, it is according to the kind of coffee and its size.

Place: according to their mission statement they want to open in every neighborhood. They have aver 16,000 stores in more than 60 countries and they are planning to continue opening more stores in different areas.

Promotion: Starbucks spend little amount on advertising as they depend on developing close customer relationship. Involving in the community by being social responsible and ethical this promote for their wellbeing.

Section B

Starbucks mission statement “Our mission to inspire and nurture the human spirit – one person, one cup, and one neighbourhood at a time” (“Starbucks,” 2012)

How Fast Can You Handle Urgent Deadlines?

Super fast! Our writers can deliver a quality essay in 24 hours if you’re in a pinch. Pick your deadline—standard is 10 days, but we’ll hustle for rush jobs without skimping.

Vision Statement: “Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.” (“Starbucks,” 2012)

Objectives and goals:

To create for customer a Starbucks experience that encourage customers to come to take their coffee while having a enjoying their time staying for the environment and return back for enjoyment.

To create and develop an image separate from smaller coffee shops.

To clearly communicate the values of Starbucks to their customer, rather than just growth plans for promotion. (Twell, 2006)

Firms orientation used: The marketing concept as Starbucks is being customer orientated by keeping updated with the customers’ taste and their changing wants. For more details look in section A.

Can You Tackle Complex Essay Topics?

Definitely! From astrophysics to literary theory, our advanced-degree writers thrive on tough topics. They’ll research deeply and deliver a clear, sharp paper that meets your level—high school to Ph.D.

SWOT analysis:

Strengths:

Starbucks is well established and known brand among the coffee shops.

Customer loyalty due to its well recognizable brand and their products consistency.

Being environmental friendly, Starbucks is concerned with saving energy and recycling their products.

Having high market share. .

How Do You Meet My Professor’s Standards?

We tailor your paper to your rubric—structure, tone, everything. Our writers decode academic expectations, and editors polish it to perfection, ensuring it’s grade-ready.

Having strop financial bases.

Innovation and creative

Operated in more than 50 countries.

High quality of product and service.

What’s Your Editing Process?

Upload your draft, tell us your goals, and our editors will refine it—boosting arguments, fixing errors, and keeping your voice. You’ll get a polished paper that’s ready to shine.

Weakness:

Prices are continuously rising which mean high prices compared with competitors.

High percentage of their shops are in the US they need to open in more different countries to spread the risk of failure.

Problem in some of their international operations.

Not available to all targeted segments due to high prices.

Can You Suggest Paper Topics?

Sure! Need ideas? We’ll pitch topics based on your subject and interests—catchy and doable. Pick one, and we’ll run with it, or tweak it together.

Not enough drive-thru service

Opportunities:

Entering new markets in different countries.

Targeting new segments

More promotion and discounts can be offered

Opportunities for increase of revenue in global markets

Threats:

Do You Offer Rush Revisions?

Yes! If you need quick edits, our team can turn it around fast—hours, not days—tightening up your paper for last-minute perfection.

Relies on importing their beans from other countries

Cultural difference, beliefs and value needed to be taken in consideration.

Law and regulation of international countries that might restrain the company decision.

Very competitive market.

Recession in the economy affects the consumers spending.

(Starbucks Corporation, 2012)

Can You Provide Outlines First?

Absolutely! We’ll draft an outline based on your topic so you can approve the plan before we write—keeps everything aligned from the start.

Starbucks’s competitive advantage:

1-Constantly looking for new ideas, products as well as new experience for the customers.

2-Locating in many countries but still maintaining the same good environment.

Starbucks ethical and social responsibility:

Community: by creating jobs when opening new stores

Environment: concerning recycling, saving energy and water, Also, going green.

Ethical sourcing: by getting coffee with high quality to meet Starbucks’ standards and providing loans for the farmers. (Starbucks Corporation, 2011)

PESTLE analysis:

Political:

Political stability in each country that has been invested in.

Industrial law and regulation concerning each country.

Can You Include Data Analysis?

You bet! Need stats or charts? Our writers can crunch numbers and craft visuals, making your paper both sharp and professional.

Globalization has eliminated some barriers between countries.

High taxes imposed on farmers who produces coffee beans thus making Starbucks to purchase the coffee in high prices.

Economical:

Currency exchange rates affect Starbucks as they import most of their coffee beans.

The purchasing power of the consumers

The amount of taxation affect the company’s profit.

The economic stability in each country that Starbucks operates in.

Social:

Changes in the lifestyles of the consumers

Changing in the patterns in the families

How Do You Handle Long-Term Projects?

We break it down—delivering each part on time with consistent quality. From proposals to final drafts, we’re with you all the way.

Changing the working pattern of the workforce more flexible saving money.

The level education affect the buying power.

Technological:

Innovation and advancing in technology.

Advances in the IT and IS

Can You Write for Global Standards?

Yep! Whether it’s UK, US, or Australian rules, we adapt your paper to fit your institution’s style and expectations perfectly.

Biotechnology and agricultural development.

Environmental:

Environmental law such as recycling and saving energy.

Global warming affecting the production of coffee beans.

Legislative:

Is there a possibility of plagiarism in my completed order?

We write every paper from scratch just for you, and we get how important it is for you to feel confident about its originality. That’s why we double-check every piece with our own in-house plagiarism software before sending it your way. This tool doesn’t just catch copy-pasted bits—it even spots paraphrased sections. Unlike well-known systems like Turnitin (used by most universities), we don’t store or report anything to public databases, so your check stays private and safe. We stand by our plagiarism-free guarantee to ensure your paper is totally unique. That said, while we can promise no plagiarism from open web sources or specific databases we check, no tech out there (except Turnitin itself) can scan every source Turnitin indexes. If you want that extra peace of mind, we recommend running your paper through WriteCheck (a Turnitin service) and sharing the report with us.

Introducing tougher rules and regulation regarding trade.

Law and policies by health authorities regarding the consumption and production of caffeine products.

Laws regarding licensing of Starbucks in other countries.

Growth rate of market: 7% in 2012 (Schultz, 2012)

When will my order be assigned to the writer?

The moment you place your order, we jump into action to find the perfect writer for you. Usually, we’ve got someone lined up within an hour. Sometimes, though, it might take a few hours—or in rare cases, a few days—if we need someone super specialized. If no writers from your chosen category are free, we’ll suggest one from a lower category and refund the difference if you’d paid extra for that option. Want to keep tabs on things? You can always peek at your order’s status on your personal order page.

Consumption rate and market actual sales: $13.3 Billion in 2012 (Schultz, 2012)

Ways of improving customer relationship management:

Lowering their prices by purchasing good quality of coffee beans.

Competitors in the same industry:

Dunkin Dounts

McDonald’s

Tim Hortons

Tags: Academic Paper Assistance, Affordable College Homework, APA Citation Assignment Help, Assignment Help Australia