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Posted: June 15th, 2023
Describe the three generic types of possible survey methods
Question description
4. Unless
otherwise stated, answer in complete sentences, and be sure to use correct
English spelling and grammar. Sources
must be cited in APA format. Your
response should be a minimum of one (1) single-spaced page to
a maximum of two (2) pages in length; refer to the "Assignment
Format" page for specific format requirements.
You
are the Director of Marketing for ABC Widgets. You have been tasked with
designing and conducting a survey of potential customers. In order to do so,
you must first consider some critical elements:
1.
Describe the three (3)
generic types of possible survey methods, as well as a fourth option: online
surveys. (40 points)
2.
Which type of survey
method will you use, and why? (30 points)
3.
There are three
(3) major factors affecting the choice of survey method. What are these factors
and how did they influence your decision? (30 points)
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