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Posted: December 30th, 2019
Describe, compare, and contrast the four different levels of scale measurement, business and finance homework help
Question description
1. Describe, compare, and contrast the four different levels of scale measurement. How can business researchers justify treating a seven-point Likert rating scale as interval? How about a five-point scale? Should a Likert rating scale ever be treated as ordinal?2. Why might a researcher wish to use more than one question to measure satisfaction with a particular aspect of retail shopping? Give two examples of questions to measure the same satisfaction issue, such as satisfaction with buying a suit or other article of clothing.3. What are 2 of the 5 components of construct validity? Describe each and give an example.4. Identify two issues a researcher should consider when choosing a measurement or rating scale. Suggest one rating scale that is an example for each issue.5. Develop a checklist of things to consider in questionnaire construction.Please give 200 words for each item
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