DELL Company Anlaysis

Dell Computers have been the leaders in computer world for more than two decades. Dell has been empowering countries, communities, customers and people everywhere to use technology to realize their dreams and possiblities. Since the first Dell PC was introduced in 1986, Dell has continued to shape the industry by breaking new ground and pioneering critical developments in home, small business and enterprise computing. The Dell business connects with more than 5.4 billion customers every day with earnings of $14.9 billion comprising a net profit of $584 million. Dell’s continuous research and development (R&D) have proven efforts to reach the globe, which is driven by some of the industry’s foremost product designers and engineers. The core of Dell computers is always been in innovation approach with a commitment to deliver new and better solutions and technologies that fulfils and meets demands and customer needs.

They accept Partnerships with varied industry such as software, hardware and component suppliers and by generating a uniquely broad perspective on the computing world and the accessories. Dell believes in innovations which begin in-house supported by global team of top engineers, product designers and technical experts. Along with a team effort with Dell’s strategic partners to formulate and implement the different strategies. Their mission is to deliver innovative and cost-effective solutions that meet today’s customer requirements and innovative work seamlessly is carried out in existing environments and their products.

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Dell is uniquely positioned into the market which has a strong impact of and on the industry trends. They maintain strong internal and in-house development capabilities. They have a strategy to be partners, rather than to compete, with top technology suppliers and manufacturers. They enable industry standards and technologies through industry groups and strategic partners. In such a way Dell innovates and delivers value and needs of customers.

Customer needs analysis for Intercontinental Hotel Group

The IHG brand itself owns or services more than 4,000 hotels and also has approximate of $1bn fund to support owners who purchase a franchise from IHG. IHG doesn’t own many hotels outright as it had and has a wide focus on franchising. IHG provides the back-up for others as they have an amazing network to bind up with global brands. The IHG Company specialises in mid-scale hotels, along with the Park Lane InterContinental which is a high class with a suite complete with cinema available for £4,000-a-night. Both business and leisure customers are vital to the success of the group and the former is starting to pick up. The IHG brand has a varied brands of hotels from INTERCONTINENTAL as business class, HOLIDAY INN as resort and inn’s, STAYBRIDGE suites as leisure hotels which fulfils the needs of having a varied variety of customers for the business varying from leisure travellers to business class personnel.

So does the IHG offer a varied variety of brands to the customer ranging from 7 brands offering varied class of service to meet the needs of customers having a pioneering strategy to achieve pioneering position in the competitive market the basic design of IHG by franchising the brands in different sectors provides a variety for different customers and fulfil their needs

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Corporate Strategy for INTERCONTINENTAL HOTEL GROUP

Being a service oriented and pioneering company the major corporate strategies can be listesd as follows: